While focusing on national or international clients has advantages for certain brands, building local brand awareness is important for businesses that rely on more localized trade. However, marketing locally can require different tactics from those you’d use to reach a broader, more dispersed audience. It’s imperative that you put a face to a name and build a brand that’s instantly recognizable to everyone in your immediate vicinity.
Being a photographer is about so much more than just pointing and shooting. Regardless of what type of photography you’re doing, the journey from creative conception to the final image requires a clear vision, attention to detail, and immense skill. Together, these traits, combined with technical skills, can result in stunning digital alchemy.
Digital alchemy is the transformative process a photo undergoes through being edited, refined, and fine-tuned to perfection.
Images have a significant impact on your visitors and how they perceive your brand. Deciding which image to use is often more complex than just picking the one you find the most attractive. In this blog, we discuss the importance of images for websites and marketing efforts, the impact of images of brand perception, and hear from fellow industry professionals about their criteria for choosing the right website images.
Images can fundamentally transform the dynamics of a client proposal, enhancing its effectiveness and overall impact. When used strategically, images not only add visual interest and engage the reader’s attention, but they can also complement the text, illustrate key concepts, and succinctly communicate complex information. Understanding why images are beneficial in client proposals is crucial for maximizing the effectiveness of this type of sales initiative.
When writing various case studies or blog content for our website, a common theme that keeps coming up is the importance of evoking a sense of trust through various marketing efforts. For us at Robert Lowdon Photography, we deliver this for our clients through storytelling in photography. But I wanted to explore more about why building consumer trust is important for companies and how brands achieve this (outside of photography). Once we discuss building consumer trust as a whole, we’ll share how we achieve this through the photography services we provide and share a sampling of photos we believe best visually represent this theme.
So often, we see employee headshots, group photos of workers, or even candid snapshots of staff in the workplace on business websites. This has become an excellent, engaging way to create an emotional connection with customers, and it helps a business and brand to tell their story and add a feeling of authenticity to their marketing. By using employee photographs, a business goes from being an anonymous, faceless entity to one with a personality, an identity, and a face—or several.
However, when using employee photographs, obtaining consent from everyone in a shot is always important. It’s also imperative to ensure that they know and understand how and where the photographs will be used and what their participation means.