How To Photograph Events

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published October 21, 2013

Toronto event photography

When I think back to all of the events I have photographed in the past one word comes to mind – Fun. There is always lots of action and people enjoying themselves. I always get a lot of enjoyment out of any event I photograph. Seriously, I love photography, events are basically parties, and I get to see the smiles on clients faces when I deliver their images, there is no real downside in here .

Events can be a monumental task to photograph. There is often poor lighting, and there is always a lot happening at once. One of my staples is get right in the middle of the action. The photographs I take look like I am about a foot away from the subject, and that is because I am. I move through the crowd and disappear into the background as any good observer would. My clients expect me to document the total event and that is exactly what I do. The photographs need to show the spirit of each event and exactly what is happening from moment to moment.

Speed is the key for any good event photographer. You have to be ready at any and all moments to get the best photographs, and your shooting abilities need to be technically sound. Relying on the camera is the wrong idea, as automatic settings will almost always yield poor results. I always talk to my clients about how they are paying for the photographer not the camera. True, I use high end professional equipment, but these are all just tools to produce high quality images my clients expect.

Now the most important part is file delivery. Seriously who wants to wait two weeks for their images? Let’s be honest here, massive amounts of editing time is just an excuse for poor photography. If the images were taken properly in the first place, they wouldn’t need a ridiculous amount of editing time. I have images ready for clients within 24 hours of the event, and if required, can be ready in as little as One Hour. Files can be viewed online through my website, downloaded, shared through social media and prints can be purchased as well. The files can be accessed through mobile devices.  To my knowledge, I am the only photographer in Winnipeg to offer this service.

All commercial photography services from Robert Lowdon Photography are customer based and focused. I provide a custom service to meet each of my client’s exact needs. Clients get amazing images, Images are delivered faster than the competition, and my customer service is stellar. I constantly strive to be better than my competition in every aspect. The phrase “good enough” or “I’ll fix it in Photoshop” have no place in this business.

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