Recently, I was commissioned to complete various gas station photography images of the new branding of Tempo gas stations in Southern Manitoba. The goal was to create images that really stood out to the consumer. Colorful, inviting images that represented the feel of the new brand through photography.
I really wanted to make the images of this gas station stand out. I have a competitiveness in my photography. I want to take the best image. I will study other examples and figure out how I can do better. It is just the way I am. To achieve this, I took multiple image during different times of day, over several days.
A lot of architectural photography is just waiting around. Waiting around and more importantly, planning. You want those perfect conditions to really make the property stand out. I feel like these images of this gas station do just that. To some this might just be a gas station, to me it is everything. You set a high goal, you plan and you prepare until you achieve that goal.
Below are a few of the resulting images photographed this summer.
The following is a case study about an architectural photography project we completed for Chandos Construction, a Canadian general contractor and construction project management company. The project took place at the brand new Indigo store that opened in the fall of 2023 at the new luxury shopping complex in Toronto, The Well.
When it comes to running a successful marketing campaign, quality images are crucial. Audiences are more likely to engage with content that includes authentic and visually appealing imagery. By using Professional photography, you capture your target audience’s attention and help increase brand credibility.
Images have a significant impact on your visitors and how they perceive your brand. Deciding which image to use is often more complex than just picking the one you find the most attractive. In this blog, we discuss the importance of images for websites and marketing efforts, the impact of images of brand perception, and hear from fellow industry professionals about their criteria for choosing the right website images.
Images can fundamentally transform the dynamics of a client proposal, enhancing its effectiveness and overall impact. When used strategically, images not only add visual interest and engage the reader’s attention, but they can also complement the text, illustrate key concepts, and succinctly communicate complex information. Understanding why images are beneficial in client proposals is crucial for maximizing the effectiveness of this type of sales initiative.
When writing various case studies or blog content for our website, a common theme that keeps coming up is the importance of evoking a sense of trust through various marketing efforts. For us at Robert Lowdon Photography, we deliver this for our clients through storytelling in photography. But I wanted to explore more about why building consumer trust is important for companies and how brands achieve this (outside of photography). Once we discuss building consumer trust as a whole, we’ll share how we achieve this through the photography services we provide and share a sampling of photos we believe best visually represent this theme.
Industrial architecture is a very niche market. It is used for warehouses, factories and manufacturing projects and is often photographed in stages from the beginning of construction to completion. Industrial building photography creates a compelling portfolio of images that architects, builders, and designers can leverage to secure new contracts and showcase their expertise within the industrial sector.