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Images have a significant impact on your visitors and how they perceive your brand. Deciding which image to use is often more complex than just picking the one you find the most attractive. In this blog, we discuss the importance of images for websites and marketing efforts, the impact of images of brand perception, and hear from fellow industry professionals about their criteria for choosing the right website images.

Images can fundamentally transform the dynamics of a client proposal, enhancing its effectiveness and overall impact. When used strategically, images not only add visual interest and engage the reader’s attention, but they can also complement the text, illustrate key concepts, and succinctly communicate complex information. Understanding why images are beneficial in client proposals is crucial for maximizing the effectiveness of this type of sales initiative.

When writing various case studies or blog content for our website, a common theme that keeps coming up is the importance of evoking a sense of trust through various marketing efforts. For us at Robert Lowdon Photography, we deliver this for our clients through storytelling in photography. But I wanted to explore more about why building consumer trust is important for companies and how brands achieve this (outside of photography). Once we discuss building consumer trust as a whole, we’ll share how we achieve this through the photography services we provide and share a sampling of photos we believe best visually represent this theme.