While many factors go into a successful online business presence, professional photography is one of the most important. Photography can make or break a first impression, and it’s often the first thing people notice about a website. Good photography makes websites appear more credible and reputable, while bad photography can actually hurt businesses and drive customers away.
Photography has always been an important aspect of businesses, whether it is for product marketing or for representing company culture on a website or social media platform.
Photography Improves the Online Presence of a Business
A good photograph can show potential customers that your business is professional and trustworthy.
It can also help to make your website or social media profile more visually appealing, which can attract more visitors. In addition, professional photography can help to improve your search engine optimization (SEO), making it easier for potential customers to find your business online.
If you are looking to improve your online presence, consider hiring a professional photographer to take high-quality photos of your products, employees, and facilities.
Photography is an Important Investment that can Pay Off
What does your “digital-first impression” say about your business? Oftentimes, consumers are making snap judgments about businesses, organizations, and freelancers in a matter of seconds, solely based on their online presence. Factoring into that equation is your website.
Three out of every four individuals will make a quick decision about your business credibility and value based on your website’s aesthetic looks. This places a lot of pressure on businesses to ensure that their digital domains are modern, stimulating, and well-organized.
Now you might be thinking, “Okay! I just need to hire a great web designer.” But more goes into it than just the work of a talented front-end designer.
You need photography — and high-quality custom photography assets at that.
It’s a fact that visuals are powerful. The whole “a picture is worth a thousand words” saying might be cliché, but there’s some truth to it.
People like to consume information and entertainment via imagery. It’s why you probably turn the TV on instead of picking up that book you have on the coffee table. The same human behavior applies when looking at your online business presence.
Professional photography is critical for establishing website branding, social media engagement, and more. The data backs it up too. Those who incorporate web copy that is paired with relevant photography dramatically see their chances increase for visitors to retain the information later on.
Just think about that, because of powerful photography assets you can help ensure that people who come in contact with your online digital environment are more likely to remember who you are, what you do, and how you do it.
Additionally, professional photography is not only beneficial from a user engagement standpoint but also from an SEO and algorithm perspective.
Search engines like Google or platforms like Instagram favor pages and accounts that use high-quality photography or video assets as it adds further depth and value for a potential viewer.
Photography Assets to Consider
I’m talking about stock photos. You can jump between two business websites or social media channels and notice right away who features custom professional photography, and who uses Shutterstock or Getty Images for their visuals.
The difference is clear.
Stock photography comes off as artificial, sterile, and generic. It fails to differentiate itself from the millions of other duplicated stock images floating across the internet.
Avoid Stock Photography when Custom is Required
Using stock photography can seem like an economical and efficient choice, many photos are free or available for a manageable price, and they can be instantly downloaded, and ready for use.
But in the long run, your business’s online presence could suffer.
These photos are going to:
- Diminish value for your visitor
- Not properly match your unique content
- Cheapen your brand identity
In the end, stock photos are easy to notice and lack the ability to generate a personal connection with consumers.
Today, people are wanting to know the brands and businesses they support, and not just buy their product or service because they like it. Plastering these inauthentic visuals across your digital environment is a bad investment and one that will cost you potential revenue.
How Professional Photography Assets Improve Your Digital Image
Now that we’ve established how important professional photography is for your website and social media, let’s explore how these assets will benefit your online presence. Photography can be used for a number of reasons to help improve the look, feel, and overall credibility of your business.
Custom Photography is Unique
By definition, custom photography is photography that is commissioned to very specific standards set by the person who is paying for the service. This type of photography is unique and exclusive to your business. It’s not something that can be found in a stock photo library or on another website.
Custom Photography is Memorable
When people come across professional photography that is high quality and relevant, they remember it. This is a great way to increase brand awareness and web traffic as people are more likely to come back to your site if they recall seeing engaging visuals the last time they were there.
Custom Photography is Professional
Let’s face it, businesses that use stock photography look less professional than those with original photography. When you use images that are specific to your business, it shows that you’re serious about what you do and that you’re willing to invest in quality visuals. This can help increase consumer confidence and encourage them to do business with you.
Professional Photography is an Investment
Like any other business expense, professional photography is an investment. And like any other investment, there is the potential for return. By using high-quality visuals on your website and social media channels, you can increase web traffic, engagement, and conversions. These are all metrics that will have a positive impact on your bottom line.
Commercial Photography Provides a Visual Experience
Commercial photography assets allow businesses to create a personalized, unique experience for individuals who interact with their online domain and profiles. These digital assets are one of one, meaning you don’t have to worry about getting lost in the crowd of businesses that all have a similar look and feel. A professional photographer will be able to deliver assets that match your narrative and mission, helping showcase why you’re different from the competition.
Matches a Demanding Visual Society
When a business decides to hire a professional photographer, they are keeping pace with the new age. Society is heavily invested and stimulated by custom, authentic visuals. Professional photography captures and holds attention longer than stock photos.
High-quality photography is the preferred choice of content consumption for today’s consumers. Now many consumers won’t look twice at a company that has ugly or unprofessional imagery attached to its online presence. In this case, looks do matter.
Improves Your Industry Standing
Regardless of the industry type, there is a hierarchy amongst the players. Industry leaders have a polished and professional online presence, from the visual images they use to how they communicate with their audience — it is all top tier. By using high-quality professional photography, regardless of your company size, you can elevate your company status within the industry in the eyes of both consumers and peers. An improved online presence and a climbing position within your industry lead to more sales and better business confidence from both your team and the audience you advertise to.
Product Photography is So Important for Shopping Online
Customers who shop online need to be able to see what they are buying. This is why product photography is critical for businesses that sell products via the internet. If a customer can’t see what they are buying, they are likely to move on to a different website where they can get a better idea of what the product looks like.
While product photography may seem like an expense, it is an investment. Product photography can help increase web traffic, engagement, and conversions. These are all metrics that will have a positive impact on your bottom line. In addition, professional product photography can help you create a unique experience for individuals who interact with your online store. This can help you stand out from the competition and attract more customers.
Ecommerce Photography is it the Same Thing as Product Photography?
Ecommerce photography is the process of taking pictures of products to be sold online. Product photography is the process of taking pictures of products for any purpose. While the two processes are similar, there are some key differences.
Ecommerce photography is typically done in a studio setting, with all of the products laid out on a white background. This type of photography is designed to show off the product in the best possible light and make it look as appealing as possible to potential customers.
Product photography, on the other hand, can be done in a studio or on location. The goal of product photography is not necessarily to sell the product, but to provide accurate representations of the products for use in marketing and advertising. Product photography is often used in catalogs, on websites, and in other advertising materials.
Conversion Rate of Photography
Professional photography is a great investment for businesses because it can help improve online presence, industry standing, and web traffic.
When potential customers see high-quality images on a website, it often leads to conversions. This is because consumers are more likely to buy a product if they can see it in detail and understand what they are purchasing. In addition, professional photography can help create a unique experience for customers that will make them more likely to return to your website in the future.
Why You Need Both Product Photography and Ecommerce Photography
If you are selling products online, you need both product photography and ecommerce photography. Product photography will provide potential customers with an accurate representation of the product, while ecommerce photography will show off the product in the best possible light and make it more appealing to potential customers.
Investing in both types of photography will ensure that you have all of the bases covered and that you are able to provide potential customers with the information they need to make a purchase.
Product photos are basically a product image or product images rather, that an ecommerce business uses to entice online shoppers into buying a product. This can be through an online sale or various other types of digital marketing.
A great product photo will engage customers with your eCommerce store through social media and various other marketing channels. It will increase web traffic and results in all the benefits that putting your best foot forward provides in online shopping.
Define Your Brand Identity with Photography
Your brand is your identity. It is how customers and prospects see you, what they think of when they hear your brand name, and the feeling they get when they interact with your company.
Photography is a powerful tool that can help businesses define and communicate their brand identity. By working with a professional photographer, you can ensure that the images you use match your brand’s narrative and mission. This will help you attract the right customers and build trust with your audience.
Need to Hire a Professional Photographer in Toronto?
If you’re in need of professional photography resources, we would be happy to help. As a business owner myself, I understand how important it is to market successfully.
High-quality photography is now an essential part of any business. I specialize in a variety of photography areas and have worked with hundreds of businesses and entrepreneurs to help take their brands to the next level.
Photography is essential for businesses that want to improve their online presence and attract more customers. Professional photography can help businesses define their brand identity, build trust with their audience, and increase conversion rates.
If you’re looking to improve your online presence, ditching the stock photos in favor of professional photography is a great place to start. High-quality visuals will help you stand out from the competition, increase brand awareness, and build consumer confidence. All of which can lead to more traffic, engagement, and conversions. So, what are you waiting for? Invest in professional photography today!