How Do You Keep Visitors On Your Website For Longer? We Found Out The Answers.
Getting people to visit your website is one thing. Getting them to stay on it is another. Connecting with onsite visitors and engaging them with your content is one of the most important parts of digital marketing. However, it’s not as easy as it sounds.
The consumers of today are spoiled for choice when it comes to interesting content, so yours needs to be top-notch if it’s going to capture their attention long enough to make them take action.
Fortunately, there are many simple but effective ways to keep visitors on your website and create a path that leads them to conversion—whether that’s hitting subscribe, making a purchase, or signing up for a newsletter.
Today, we’ll look at five surefire ways to keep visitors on your site for as long as possible.
Improve The Quality Of Your Images
The quality of the images you upload on your website are crucial for a variety of reasons.
First, they grab the user’s visual attention. If they see something that appeals to them, they’re far more likely to continue scrolling than if there were big chunks of text or empty space.
Having the right images is an important part of promoting your business and forming a connection with a potential consumer. Every image you choose says something about your business and adds to your story. Engaging, well-composed, attractive photographs or visuals are extremely enticing and should play a cornerstone role in your website’s design.
Second, the digital resolution of the photos that you upload matters too. Low-quality images can be interpreted as messy and unprofessional, prompting site visitors to quickly exit. However, images with very high resolution can take a long time to load, putting off users with short attention spans.
Ultimately, you want your images to sit somewhere in the middle—attractive, engaging, and good quality, but not such high resolution that it causes the page to slow down. You might think it’s worth the wait, but sadly, random online passers-by are not likely to share your viewpoint.
Add Videos To Your Visual Content
They say a picture is worth a thousand words. Well, if so, a video must be priceless. And according to recent statistics, it’s certainly marketing gold.
Video marketing has emerged as one of the most successful marketing methods in the industry. And with social media platforms pumping them out faster than the eye can see, is it any wonder?
Video content is the kind of content that gets consumers immediately hooked on what they are viewing. It draws them in and incentivizes them to stay until the end. Adding some engaging video visuals to the opening page of your website is a great way to let consumers know that they’re in the right place.
Add A Blog To Your Website (and Regularly Update It)
Having an active, regularly updated blog on your website is one of the best ways to draw in a consistent flow of traffic and keep it long enough to pique other areas of interest.
Not only does a blog give you the opportunity to insert some great keywords, but it also provides visitors with long-form content they can absorb for longer than a minute or two.
The right keywords will ensure that your blog posts rank as high as possible on search engine systems, thus increasing your online visibility. This puts you in line with current SEO (Search Engine Optimization) trends that attract consumers from every corner of the internet.
Long-form content is extremely important for extending the length of your site visitor’s stay. It incentivizes readers to scan through the full length of a page before making their exit.
Implement Faster Loading Times
Faster loading times are key to encouraging consumers to stay on your website for longer. If your bounce rate is too high, it not only means your site lacks engagement, but it also means that search engines will de-rank your site, making it even harder to attract visitors.
But that doesn’t have to be your fate. Fortunately, there are a few accessible techniques and tools you can use to implement faster loading times:
- Pick a performance-oriented platform – Your site hosting provider plays a big role in loading times. Choose one that is optimized for fast, efficient performance.
- Compress your images – If you’re a professional photographer or a graphic designer, compressing images can feel a little painful. But it’s a small sacrifice to make in exchange for increased web traffic, and most people won’t even tell the difference.
- Allow browser caching – Browser caching is a type of caching that can be leveraged to increase site loading speeds. Find out more about how to enable them here.
If your page loading speed is low, maintaining a consistent stream of traffic is simply not going to happen. Consider using the above methods to minimize loading times and motivate visitors to stay.
Develop More Skimmable Content
Skimmable content is content that can be skimmed or scanned through by readers in a quick and effortless manner. Intense blocks of visuals or text can be a lot of information to digest, and that can be unattractive to consumers with short attention spans (AKA all of them).
Optimizing your content for easy, comfortable, and fast visual scanning is one of the most effective ways to ensure that consumers spend more time on your site.
Final Thoughts
If you’re a creative professional trying to navigate the complex world of digital marketing, figuring out how to fix your bounce rate can be challenging. But in the information age, you don’t need to be an expert in digital marketing to manage a website that gets consistent traffic and activity.
Consumers trawl the internet looking for content that sparks their interest and offers them a unique experience. By incorporating high-quality visuals such as photographs or videos, you can successfully attract a wide variety of consumers both in your target audience and around it.
By being selective about the content you choose to upload, regularly updating your blog posts, and creating content that is simple and easy to read, you’ll soon increase the length of time consumers spend on your website.
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