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From Scroll to Sale: Crafting Scroll-Stopping Visual Content for Social Media

From Scroll to Sale: Crafting Scroll-Stopping Visual Content for Social Media

by Carmen DoCampo | Aug 6, 2024 | Posts About Advertising Photography

In an era where digital content is as ubiquitous as leaves in the wind, finding ways to truly grab consumers’ attention can start to feel like a Sisyphean task. However, thanks to the constantly evolving state of the online world and the huge numbers of new consumers...
Think Big, Act Local: 6 Creative Strategies for Building Brand Awareness in Your Community

Think Big, Act Local: 6 Creative Strategies for Building Brand Awareness in Your Community

by Carmen DoCampo | Jan 22, 2024 | Posts About the Business of Photography

Before your business can take over the world, it could benefit from taking over its local neighbourhood. While focusing on national or international clients has advantages for certain brands, building local brand awareness is important for businesses that rely on more...
What Is Digital Alchemy & How Can You Use It In Your Photography?

What Is Digital Alchemy & How Can You Use It In Your Photography?

by Carmen DoCampo | Dec 7, 2023 | Posts About the Business of Photography

Being a photographer is about so much more than just pointing and shooting. Regardless of what type of photography you’re doing, the journey from creative conception to the final image requires a clear vision, attention to detail, and immense skill. Together, these...
Respect and Responsibility in Business Photography: Ethical Considerations in Photographing Employees

Respect and Responsibility in Business Photography: Ethical Considerations in Photographing Employees

by Carmen DoCampo | Jul 24, 2023 | Guest, Posts About the Business of Photography

So often, we see employee headshots, group photos of workers, or even candid snapshots of staff in the workplace on business websites. This has become an excellent, engaging way to create an emotional connection with customers, and it helps a business and brand to...
6 Tips For Incorporating Corporate Photography Into Your Marketing

6 Tips For Incorporating Corporate Photography Into Your Marketing

by Carmen DoCampo | Mar 15, 2023 | Guest

High-quality photos and images are some of the highest-performing types of content on the internet. People across the world love to consume visually engaging content, which means that any business that incorporates them into its marketing strategy is setting the stage...
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