Google authorship is great tool help create site engagement. It also looks really cool to have your picture beside search results, and who doesn't like to look cool. The tool is built to interact with Google plus, which is personally my second favorite social media platform, next to twitter.
Now the steps can seem pretty complicated but they are actually quite easy to implement. Once you have it set up, you only need to copy a small string of html code to each blog post. (notice By: Robert Lowdon at the top. That is my google authorship code)
We are only going to see further development of web 2.0 as time progresses. Streamlined interactive tools just make the web better, and this is another great step forward.
So, please feel free to connect with me on Google plus. If you have any questions leave a comment.