Social media is huge, no discussion needed on whether it is here to stay – it is. In our photography business our company continues to see increased growth in clients wanting great images they can share through their social media channels. In fact we actually we actually launched a product not too long ago that delivers real time event photographs through our clients social channels. There should be no doubt that as time progresses that there is potentially a giant income stream for any photographer. The old adage “Who Dares, Wins” comes to mind when looking toward the future of our industry.
Why Social Media Benefits From Photography
"Photographs receive 53% more likes, 104% more comments and 84% more click-throughs" -Kissmetrics
Based on a Kissmetrics study; photographs receive 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts on social channels. The easiest way for any marketer to increase the efficacy of their advertising is to simply add a captivating image. In fact on Twitter, posts with images are 2x as likely to be retweeted and have a 35% higher engagement rate among users. Luckily there is a whole photographic industry already in place to handle future demand.
What the future holds
Social is primed to become more and more competitive as brands realize the benefits and adjust their advertising spends accordingly. In the next 5 years social media advertising will become highly competitive and any advantage a marketer can possess will be desired. Major traditional ad campaigns already heavily rely on imagery. Why? Because it works.
"Social revenue to reach 17 billion in US by 2017" - BIA/Kelsey
In the future we will see a major shift in spending to digital campaigns. BIA/Kelsey has predicted US Social revenue to reach 17 billion by 2017, but this seems to be a very conservative estimate. Television, News media and Magazines are seeing declines in ad revenues and especially efficacy. Simply put, we don’t tune in like we used to. Whereas, social revenues are increasing exponentially and are unlikely to plateau for quite some time.
The future is now
"We have to embrace the future and all the possibilities it holds"
As photographers in a new digital revolutionized industry we are primed to deliver our products like never before. We are capable of meeting demand and well versed in the technology required to deliver stunning imagery. We can deliver our products around the world in seconds. We are not burdened by supply chains, or antiquated technology. We have to embrace the future and all the possibilities it holds.