Tempo Gas Station Photography : On Brand

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.
Posts About Advertising Photography | Posts About Architectural Photography

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Published October 8, 2019

marketing photo of gas station

Recently, I was commissioned to complete various gas station photography images of the new branding of Tempo gas stations in Southern Manitoba. The goal was to create images that really stood out to the consumer. Colorful, inviting images that represented the feel of the new brand through photography.

I really wanted to make the images of this gas station stand out. I have a competitiveness in my photography. I want to take the best image. I will study other examples and figure out how I can do better. It is just the way I am. To achieve this, I took multiple image during different times of day, over several days.

A lot of architectural photography is just waiting around. Waiting around and more importantly, planning. You want those perfect conditions to really make the property stand out. I feel like these images of this gas station do just that. To some this might just be a gas station, to me it is everything. You set a high goal, you plan and you prepare until you achieve that goal.

Below are a few of the resulting images photographed this summer.

Gas Station Photography:


Moving cars create streaks of light in the background. © robert lowdon

Moving cars create streaks of light in the background. © Robert Lowdon


Gas pumps photographed in the early evening. © robert lowdon

Gas pumps photographed in the early evening. © Robert Lowdon


A vertical of the gas station at night. © robert lowdon

A vertical of the gas station at night. © Robert Lowdon


Early twilight with the sun setting in the distance. Conditions are really essential in these images, in the a nice moderate sunset is very complimentary, where a more dramatic one could take away from the image. © robert lowdon

Early twilight with the sun setting in the distance is featured in this gas station photography. Conditions are really essential in these images, in the a nice moderate sunset is very complimentary, where a more dramatic one could take away from the image. © Robert Lowdon


An aerial image of the tempo station gives contest to the community that surrounds it. © robert lowdon

An aerial image of the Tempo station gives contest to the community that surrounds it. © Robert Lowdon


Daylight adds a different feel to the property. © robert lowdon

Daylight adds a different feel to the property. © Robert Lowdon


A wide angle shot of the gas pumps, gives depth to the image. © robert lowdon

A wide angle shot of the gas pumps, gives depth to the image. © Robert Lowdon


Wide angle, straight on. The changing colour of the trees in the background are complimentary to the yellow in the tempo logo. © robert lowdon

Wide angle, straight on. The changing colour of the trees in the background are complimentary to the yellow in the Tempo logo. © Robert Lowdon


Sun rising behind the gas pump, with a motorcycle in the background, priceless. © robert lowdon

Sun rising behind the gas pump, with a motorcycle in the background, priceless. © Robert Lowdon


Close up of the tempo logo on a pump with the sun rising in the background. © robert lowdon

Close up of the Tempo logo on a pump with the sun rising in the background. © Robert Lowdon

And that wraps our gas station photography shoot. 

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