Below you will find a sampling of blog posts from our photography journal. These blog posts focus on the usage of photography in advertising. We have compiled information from our experience to provide insightful tips on the business of advertising as a whole, as well as how photography plays a role in advertising. Some of the photography articles will delve deeper into the advertising industry, while others will focus on how photography contributes to the successful marketing campaigns of a business. In addition, some articles we feature will display past assignments we have completed for our clients. It is our goal to have each of the articles be both informative and useful to the reader.

Case study: marketing images for ontario creates

Case Study: Marketing images for Ontario Creates

The following is a case study about a photography project we completed for Ontario Creates, an agency of the provincial government focused on economic growth & development via the arts. Our client wanted a catalogue of marketing images that showcase the dynamic & vast landscapes of Ontario, which would in turn promote the province as a versatile place to film or host a variety of projects.

Case study: lifestyle images for yoho water

Case Study: Lifestyle Images for Yoho Water

The following is a case study about a photography project we completed for Yoho Water, a bottled water company that utilizes natural alkaline water from Muskoka, Ontario. Our client wanted to have a set of lifestyle images created to be used for their website, social media and other marketing materials.

Case study: rebranding images for kaneff golf

Case Study: Rebranding images for Kaneff Golf

The following is a case study about a photography & videography project we completed for Kaneff Golf, an established golf company in Southern Ontario. Our client was in the process of completing a total brand refresh and needed high-quality visual assets that aligned with their newly established brand identity. We were tasked with completing landscape photography, lifestyle photography, drone photography & videography, as well as capturing and putting together a promo video.

How companies are using photography services to improve their business

How Companies Are Using Photography Services to Improve Their Business

As a forward-thinking enterprise, you don’t need to be convinced about the power of photography services. You are well aware that humans have always been visual creatures, and over the past 20 years, the rise in technology has further expanded the visual consumption demands of people. Today, people spend on average 145 minutes per day on social media. That’s a 61 percent increase in time spent since 2012.

How to choose the best images for a business website

How to Choose the Best Images for a Business Website

Are you having trouble choosing the right images for your business website? You’re not alone. It can be tricky to select the right pics that will represent your brand well and capture attention. In this post, we’ll give you some tips for choosing the best images for your website

Interior photography for the lighting industry

Interior Photography for the Lighting Industry

A little while back I had the opportunity to photograph this interior space for an international lighting manufacturer. The idea was to show the lighting fixtures in each space, and the integral part of the office space itself. I generally use lighting when I am photographing office interiors. It is really important to show the office space as the eye sees it.

Tempo gas station photography : on brand

Tempo Gas Station Photography : On Brand

Recently, I was commissioned to complete photographs of the new branding of Tempo gas stations in Southern Manitoba. The goal was to create images that really stood out to the consumer. Colorful, inviting images that represented the feel of the new brand through photography.

Stock photography: story of an orange

Stock Photography: Story of an Orange

Today we have a pretty simple shoot, peeling an orange from start to finish. These kinds of images are really important for the Hospitality Industry, like cookbooks recipes, growers and health & wellness.

Editorial photography for cdi college

Editorial Photography for CDI College

There is so much anticipation and excitement leading up to graduation day. It is the culmination of students’ hard work and represents the beginning of the next chapter of their lives.

Photography in Advertising

Photography has long been an important tool in advertising. Its ability to capture detail and convey emotion make it an ideal way to sell products and services. In recent years, however, the rise of digital technology has revolutionized the field of photography. Digital cameras and editing software have made it easier than ever to create high-quality images, and this has had a major impact on promotional photography for advertising.

Today, businesses of all sizes are using photography to create stunning visuals that grab attention and articulate their message. From product shots to lifestyle images, photos are an essential part of any successful marketing campaign. With its unique ability to tell a story and connect with consumers, photography will continue to be a major force in advertising for years to come.