ADVERTISING PHOTOGRAPHY POSTS
Below you will find a sampling of blog posts from our photography journal. These blog posts focus on the usage of photography in advertising. We have compiled information from our experience to provide insightful tips on the business of advertising as a whole, as well as how photography plays a role in advertising. Some of the photography articles will delve deeper into the advertising industry, while others will focus on how photography contributes to the successful marketing campaigns of a business. In addition, some articles we feature will display past assignments we have completed for our clients. It is our goal to have each of the articles be both informative and useful to the reader.
Marketing Strategies to Engage Your Target Audience
Engaging your target audience is fundamental to successful marketing strategies. After all, without capturing the attention and interest of your ideal customers, even the most innovative products or services can go unnoticed. But with so...
10 Top Newsletter Platforms Recommended by Business Professionals
Email newsletters remain a vital component of any modern marketing strategy. While social media and paid ads dominate the headlines, newsletters offer something irreplaceable—direct access to your target audience's inbox. For brands, this...
How Marketers Can Utilize Emotion-Evoking Images To Their Benefit
In the world of marketing, images are more than just decoration—they're a powerful tool that can evoke emotions and forge connections between brands and consumers. But why do marketers strive to create these emotional bonds, and what...
A Comprehensive Guide: Captivating Your Audience with Engaging Images in Email Newsletters
Crafting a newsletter that converts readers into loyal customers requires more than just compelling copy. The right images can significantly boost engagement, retention, and click-through rates. But how do you select the perfect visuals...
Recruitment Photography: The Role Images Play in Enhancing Employee Recruitment Strategies
This blog post explores the role of recruitment photography in enhancing employee recruitment strategies, dives into why images are pivotal in the hiring process, and discusses how to measure the success of these visual strategies.
From Scroll to Sale: Crafting Scroll-Stopping Visual Content for Social Media
In an era where digital content is as ubiquitous as leaves in the wind, finding ways to truly grab consumers’ attention can start to feel like a Sisyphean task. However, thanks to the constantly evolving state of the online world and the...
The Key Benefits of Brand Humanization & Why It Matters
In today’s rapidly evolving marketplace, the concept of brand humanization has emerged as a pivotal strategy for businesses seeking to forge stronger connections with their target audience. When writing additional articles for our blog on...
The Pillars of Trust in Branding: A Deep Dive into Brand Credibility
In the hustle and bustle of the modern marketplace, where businesses are vying for consumer attention through the digital landscape, one intangible but invaluable asset remains at the heart of every brand’s success: credibility. For...
Effective Ways to Use Professional Photography to Market to Your Target Audience
When it comes to running a successful marketing campaign, quality images are crucial. Audiences are more likely to engage with content that includes authentic and visually appealing imagery. By using Professional photography, you capture...
After the Photoshoot: How to Choose the Right Website Images
Images have a significant impact on your visitors and how they perceive your brand. Deciding which image to use is often more complex than just picking the one you find the most attractive. In this blog, we discuss the importance of...
Benefits of Using Images in Client Proposals
Images can fundamentally transform the dynamics of a client proposal, enhancing its effectiveness and overall impact. When used strategically, images not only add visual interest and engage the reader’s attention, but they can also...
Key Strategies for Building Consumer Trust in Your Brand
When writing various case studies or blog content for our website, a common theme that keeps coming up is the importance of evoking a sense of trust through various marketing efforts. For us at Robert Lowdon Photography, we deliver this...
The Top 8 Powerful Trends in Corporate Office Teamwork Photography for Marketing Purposes
In this blog post, we will explore why teamwork is important in the workplace, discuss how visuals can emphasize it, share current trends in office teamwork marketing imagery, and provide examples of our favourite office teamwork images...
The Top 16 Things to Consider During Company Rebranding, According to Industry Professionals
To help navigate the complex process of rebranding, we’ve gathered insights from 16 industry experts, including founders, CEOs, and marketing professionals. From evaluating your website and brand messaging to measuring the success,...
An Expert’s Guide to Rebranding, in Conversation with Asia Dizon
What goes into a company rebranding strategy? Where do you start? How do you determine what’s important vs what isn’t as important during a rebrand? How do you launch it? And ultimately, why does a company rebrand? We put...
Authenticity, the Power of Visual Storytelling for Businesses
To better understand the significance of authenticity in website and marketing images, we reached out to a diverse group of professionals, including CEOs, founders, marketing experts, and some of our clients we’ve had the pleasure...
Case Study: Website Rebranding Images for Axonify
The following is a case study about a photography project we completed for Axonify, a global tech company that provides workplaces with frontline training solutions. The client was working with an agency, The Starr Conspiracy, who was...
Case Study: Marketing images for Ontario Creates
The following is a case study about a photography project we completed for Ontario Creates, an agency of the provincial government focused on economic growth & development via the arts. Our client wanted a catalogue of marketing...
What are the Benefits of Press Releases for Your Business? We asked Industry Professionals.
Press releases are a great way for businesses to announce significant news and spread information quickly. They can create awareness, generate leads, and enhance their brand’s reputation. But press releases also have many other...
Case Study: Lifestyle Images for Yoho Water
The following is a case study about a photography project we completed for Yoho Water, a bottled water company that utilizes natural alkaline water from Muskoka, Ontario. Our client wanted to have a set of lifestyle images created to be...
Case Study: Rebranding images for Kaneff Golf
The following is a case study about a photography & videography project we completed for Kaneff Golf, an established golf company in Southern Ontario. Our client was in the process of completing a total brand refresh and needed...
Case Study: Lifestyle Images for West Egg Security
The following is a case study about a photography project we completed for The West Egg Group, a company that offers staffing solutions across multiple markets and locations in the GTA.
Why Lifestyle Photography is Important for Marketers
Great lifestyle photography is all about authenticity. These days, consumers are bombarded with marketing messages from all sides, and they’ve become quite adept at spotting inauthenticity a mile away.
Teamwork Pictures: Our Favorite Examples of People Working Together
There’s something special about a great teamwork picture. It captures the nature of cooperation and working together towards a common goal. In business, teamwork is essential to success. A strong team can help a company achieve...
Commercial Photography – Everything you Need to Know
If you’re a business owner, or in marketing or advertising you know that having great images of your products and services is critical to your success. But what does it take to produce great commercial photography?
How to Use Images For Seo
Do you struggle with using images for SEO? It can be confusing, but luckily, we’re here to help.
How Companies Are Using Photography Services to Improve Their Business
As a forward-thinking enterprise, you don’t need to be convinced about the power of photography services. You are well aware that humans have always been visual creatures, and over the past 20 years, the rise in technology has further...
How to Choose the Best Images for a Business Website
Are you having trouble choosing the right images for your business website? You’re not alone. It can be tricky to select the right pics that will represent your brand well and capture attention. In this post, we’ll give you...
How Toronto Businesses are Leveraging Photography to Meet Their Marketing Needs
Toronto businesses are quickly discovering the power of photography when it comes to marketing. Toronto professional photographers can capture images that help businesses to stand out from their competitors and create a lasting impression...
What is the Difference Between Commercial Photography and Advertising Photography
Commercial and advertising photography are two different types of photography. Commercial photography is used to capture images for use in commercial purposes, such as product packaging, company brochures, or website design. Advertising...
5 Ways to use Office Photography in your Marketing
If you’re looking for ways to spice up your marketing materials, consider using office photography. Contrary to what you might think, this type of photography can be used in a variety of contexts and still look professional.
Focusing on Fun and Excitement at Elements Casino
We are fortunate to be able to photograph a variety of exciting venues throughout the year, and help them promote their amazing businesses. One great example…
Interior Photography for the Lighting Industry
A little while back I had the opportunity to photograph this interior space for an international lighting manufacturer. The idea was to show the lighting fixtures in each space, and the integral part of the office space itself. I...
Tempo Gas Station Photography : On Brand
Recently, I was commissioned to complete photographs of the new branding of Tempo gas stations in Southern Manitoba. The goal was to create images that really stood out to the consumer. Colorful, inviting images that represented the feel...
Advertising Photography for York Support Services Network
I was asked to complete a photo campaign for YSSN back in March of this year. Here is what happened.
Stock Photography: Story of an Orange
Today we have a pretty simple shoot, peeling an orange from start to finish. These kinds of images are really important for the Hospitality Industry, like cookbooks recipes, growers and health & wellness.
27 Photos of Cookies To Help Start Your Week Off Right
Who doesn’t like cookies? Here are 27 photos of cookies to start you week off right. Or at least buy more cookies.
Editorial Photography for CDI College
There is so much anticipation and excitement leading up to graduation day. It is the culmination of students’ hard work and represents the beginning of the next chapter of their lives.
Editorial Portraits for The Home Depot
In these editorial photographs for The Home Depot, it was important to emphasize space and a human connection.
Photography in Advertising
Photography has long been an important tool in advertising. Its ability to capture detail and convey emotion make it an ideal way to sell products and services. In recent years, however, the rise of digital technology has revolutionized the field of photography. Digital cameras and editing software have made it easier than ever to create high-quality images, and this has had a major impact on promotional photography for advertising.
Today, businesses of all sizes are using photography to create stunning visuals that grab attention and articulate their message. From product shots to lifestyle images, photos are an essential part of any successful marketing campaign. With its unique ability to tell a story and connect with consumers, photography will continue to be a major force in advertising for years to come.