ADVERTISING PHOTOGRAPHY POSTS
Below you will find a sampling of blog posts from our photography journal. These blog posts focus on the usage of photography in advertising. We have compiled information from our experience to provide insightful tips on the business of advertising as a whole, as well as how photography plays a role in advertising. Some of the photography articles will delve deeper into the advertising industry, while others will focus on how photography contributes to the successful marketing campaigns of a business. In addition, some articles we feature will display past assignments we have completed for our clients. It is our goal to have each of the articles be both informative and useful to the reader.
The following is a case study about a photography & videography project we completed for Kaneff Golf, an established golf company in Southern Ontario. Our client was in the process of completing a total brand refresh and needed high-quality visual assets that aligned with their newly established brand identity. We were tasked with completing landscape photography, lifestyle photography, drone photography & videography, as well as capturing and putting together a promo video.
The following is a case study about a photography project we completed for The West Egg Group, a company that offers staffing solutions across multiple markets and locations in the GTA.
Great lifestyle photography is all about authenticity. These days, consumers are bombarded with marketing messages from all sides, and they’ve become quite adept at spotting inauthenticity a mile away.
There’s something special about a great teamwork picture. It captures the nature of cooperation and working together towards a common goal. In business, teamwork is essential to success. A strong team can help a company achieve amazing things.
If you’re a business owner, or in marketing or advertising you know that having great images of your products and services is critical to your success. But what does it take to produce great commercial photography?
Do you struggle with using images for SEO? It can be confusing, but luckily, we’re here to help.
As a forward-thinking enterprise, you don’t need to be convinced about the power of photography services. You are well aware that humans have always been visual creatures, and over the past 20 years, the rise in technology has further expanded the visual consumption demands of people. Today, people spend on average 145 minutes per day on social media. That’s a 61 percent increase in time spent since 2012.
Are you having trouble choosing the right images for your business website? You’re not alone. It can be tricky to select the right pics that will represent your brand well and capture attention. In this post, we’ll give you some tips for choosing the best images for your website
Toronto businesses are quickly discovering the power of photography when it comes to marketing. Toronto professional photographers can capture images that help businesses to stand out from their competitors and create a lasting impression with potential customers....
Commercial and advertising photography are two different types of photography. Commercial photography is used to capture images for use in commercial purposes, such as product packaging, company brochures, or website design. Advertising photography, on the other hand,...
If you’re looking for ways to spice up your marketing materials, consider using office photography. Contrary to what you might think, this type of photography can be used in a variety of contexts and still look professional.
We are fortunate to be able to photograph a variety of exciting venues throughout the year, and help them promote their amazing businesses. One great example…
A little while back I had the opportunity to photograph this interior space for an international lighting manufacturer. The idea was to show the lighting fixtures in each space, and the integral part of the office space itself. I generally use lighting when I am photographing office interiors. It is really important to show the office space as the eye sees it.
Recently, I was commissioned to complete photographs of the new branding of Tempo gas stations in Southern Manitoba. The goal was to create images that really stood out to the consumer. Colorful, inviting images that represented the feel of the new brand through photography.
I was asked to complete a photo campaign for YSSN back in March of this year. Here is what happened.
Today we have a pretty simple shoot, peeling an orange from start to finish. These kinds of images are really important for the Hospitality Industry, like cookbooks recipes, growers and health & wellness.
Who doesn’t like cookies? Here are 27 photos of cookies to start you week off right. Or at least buy more cookies.
There is so much anticipation and excitement leading up to graduation day. It is the culmination of students’ hard work and represents the beginning of the next chapter of their lives.
In these editorial photographs for The Home Depot, it was important to emphasize space and a human connection.
Photography in Advertising
Photography has long been an important tool in advertising. Its ability to capture detail and convey emotion make it an ideal way to sell products and services. In recent years, however, the rise of digital technology has revolutionized the field of photography. Digital cameras and editing software have made it easier than ever to create high-quality images, and this has had a major impact on promotional photography for advertising.
Today, businesses of all sizes are using photography to create stunning visuals that grab attention and articulate their message. From product shots to lifestyle images, photos are an essential part of any successful marketing campaign. With its unique ability to tell a story and connect with consumers, photography will continue to be a major force in advertising for years to come.