PHOTOGRAPHY BUSINESS POSTS
Below you will find a sampling of blog posts from our photography journal. These blog posts focus on the business of photography. We have compiled information from our experience to provide insightful tips on the business of photography as a whole, as well as how photography is useful for businesses. Some of the photography articles will delve deeper into marketing, while others will focus on how photography contributes to the growth of businesses. In addition, some articles we feature will display past assignments we have completed for our clients. It is our goal to have each of the articles be both informative and useful to the reader.
Think Big, Act Local: 6 Creative Strategies for Building Brand Awareness in Your Community
While focusing on national or international clients has advantages for certain brands, building local brand awareness is important for businesses that rely on more localized trade. However, marketing locally can require different tactics...
What Is Digital Alchemy & How Can You Use It In Your Photography?
Being a photographer is about so much more than just pointing and shooting. Regardless of what type of photography you’re doing, the journey from creative conception to the final image requires a clear vision, attention to detail, and...
After the Photoshoot: How to Choose the Right Website Images
Images have a significant impact on your visitors and how they perceive your brand. Deciding which image to use is often more complex than just picking the one you find the most attractive. In this blog, we discuss the importance of...
Benefits of Using Images in Client Proposals
Images can fundamentally transform the dynamics of a client proposal, enhancing its effectiveness and overall impact. When used strategically, images not only add visual interest and engage the reader’s attention, but they can also...
Key Strategies for Building Consumer Trust in Your Brand
When writing various case studies or blog content for our website, a common theme that keeps coming up is the importance of evoking a sense of trust through various marketing efforts. For us at Robert Lowdon Photography, we deliver this...
Respect and Responsibility in Business Photography: Ethical Considerations in Photographing Employees
So often, we see employee headshots, group photos of workers, or even candid snapshots of staff in the workplace on business websites. This has become an excellent, engaging way to create an emotional connection with customers, and it...
Authenticity, the Power of Visual Storytelling for Businesses
To better understand the significance of authenticity in website and marketing images, we reached out to a diverse group of professionals, including CEOs, founders, marketing experts, and some of our clients we’ve had the pleasure...
What are the Benefits of Press Releases for Your Business? We asked Industry Professionals.
Press releases are a great way for businesses to announce significant news and spread information quickly. They can create awareness, generate leads, and enhance their brand’s reputation. But press releases also have many other...
What Are the Most Important Images to Promote your Business? We asked Businesses
When it comes to marketing your business, you can never be too careful. You want to make sure that you are using the right tools and techniques to reach your target audience. And one of the most important tools at your disposal is...
10 Headshot Tips To Make You Look Great
Are you thinking about getting professional headshots? I’ve got 10 great tips for you to look your best.
Everything You Wanted to Know About Hiring a Toronto Photographer, But Were Afraid to Ask
In this blog post, we will answer all of your questions and help you find the perfect Toronto photographer for your needs!
Commercial Photography – Everything you Need to Know
If you’re a business owner, or in marketing or advertising you know that having great images of your products and services is critical to your success. But what does it take to produce great commercial photography?
What are the Most Important Marketing Photos for a Business
As a business owner, you have to know that marketing is vitally important. But what are the most important marketing photos for your business? There are certain photos that every business type should have in their marketing arsenal....
How to Use Images For Seo
Do you struggle with using images for SEO? It can be confusing, but luckily, we’re here to help.
The Absolute Best: Photoshoot Locations Toronto
If you’re looking for the best Toronto photoshoot locations, you’ve come to the right place! I have worked all over this city as a Toronto photographer and decided to compile a list my top picks.
How To Run A Successful Photo Studio
Do you want to start a photo studio? While that can be challenging, luckily I have more than a few tips to make sure it is a success. Remember success doesn't come overnight. The faster you start the process of building a photography...
Actor Headshots: Tips from a Professional Photographer
When it comes to actor headshots, it’s crucial to know what casting directors are looking for. As a photographer, I’ve worked with many clients over the years. Here are my tips.
How Companies Are Using Photography Services to Improve Their Business
As a forward-thinking enterprise, you don’t need to be convinced about the power of photography services. You are well aware that humans have always been visual creatures, and over the past 20 years, the rise in technology has further...
Why Professional Photography Improves Online Business Presence
What does your digital “first impression” say about your business? Learn why professional photography is so important.
Why Hire a Professional Photographer?
Are you considering hiring a professional photographer for your business? If so, you’re making a smart decision. Professional photographers have the skills and experience to capture amazing images that will help promote your...
How A Professional Photographer Doubles As Your Project Manager
It’s time to bring some transparency to what you receive when you enlist the services of a professional photographer – because it’s much more than just top-quality imagery.
Why Corporate Photography is a Necessary Investment in the Era of COVID-19
Here are three reasons why your business needs to invest in corporate photography in the era of COVID-19.
5 Reasons Why Your Retail Business Needs Professional Photography
Photography is more than just pictures and art – it’s a multi-faceted tool and one that you need to invest in. Today’s hyper-competitive market makes…
How To Use Video to Promote Your Business
Creation of video engages people in a way that other social tools can’t. As a business, you can bring your personality to the forefront with video promotion.
How Effective Industrial Photography Helps a Business Grow
Many industries can benefit from high-quality photography. Contracting an industrial photographer could be your best marketing decision this year.
How to Use Narrative Photography to Captivate Audiences and Pitch Ideas
They say that a picture is worth a thousand words, and that’s even more true when it comes to narrative photography. In fact, narrative photography is a visually appealing form of brand storytelling, which has been proven to make...
How To Plan a Photoshoot From Start to Finish
Planning a photo shoot can be relatively easy or it can be difficult, difficult, difficult. Through my years as a commercial photographer, I have planned a lot of photo shoots. I have put together a guide, to make it easier for anyone...
Stock Photography: Story of an Orange
Today we have a pretty simple shoot, peeling an orange from start to finish. These kinds of images are really important for the Hospitality Industry, like cookbooks recipes, growers and health & wellness.
10 Things I’ve Learned: Artists, Sell More Art
Getting your work in galleries as an artist can be daunting for any artist. Here are some tips get your foot in the door with galleries.
How To Rejuvenate A City Through Art: Part One
The Downtown has been suffering for the last couple of decades. With the rise of suburbia, citizens flocked away from the downtown core. Art has been a driving force in…
Support Your Local Camera Store
It is now more important than ever to support your local camera store. Here is why.
How To Find Local Photographers
So how do you find a good local photographer? Well, I have the answer for you, and it’s right here.
5 of the Best Places to Visit In the American Southwest
The southwest is absolutely beautiful and you should travel there. Here is why…
How To Photograph a Painting
For the average artist photographing artwork can be more difficult than it appears. We have some tips to get you started.
How to Photograph Snow
Photographing the snow can be difficult at times. Although it can be rather easy if we know what we are in for before we head out to take photos. Here are some quick photo tips to get you started taking great images of winter...
5 Tips To Improve Your Winter Photography
Photographing winter landscapes can be truly epic. Here are some shooting tips to make you a winter photography warrior.