The following is a case study about an aerial photography project we completed for Soprema, a manufacturer of waterproofing and insulating supplies for construction projects. The purpose of the photography project was to capture aerial images of Soprema’s vegetated roofing system that was installed at an iconic architectural project – Windsor, Ontario’s new waterfront museum of the Legacy Beacon Streetcar No. 351. This year, Soprema is celebrating the 30th anniversary of their green roofing system, Sopranature. As part of the celebration, they selected key projects for photography that they have been particularly proud of across Canada. The selected projects showcase great examples of sustainable design and beauty.
Our Client:
Who is Soprema?
Soprema is a global leader in sustainable building solutions, specializing in waterproofing, roofing, insulation, and vegetated systems. With over 100 years of industry expertise, Soprema consistently demonstrates a commitment to innovation and environmental stewardship.
Soprema was founded in 1908 in Strasbourg, France, by Charles Geisen. The company initially focused on manufacturing roofing solutions, gaining recognition for its cutting-edge innovations in waterproofing. Over the years, Soprema has expanded its expertise and operations worldwide, becoming a trusted name in sustainable building practices.
Their first notable breakthrough was the introduction of Mammouth® in 1933, a waterproofing system using jute cloth dipped in hot bitumen, that set a new standard for durability and quality in the industry. With a rich history grounded in innovation, Soprema continues to honour its origins while driving progress in environmentally responsible construction.
Learn more about Soprema’s history by visiting their official website.
What Makes Soprema Different?
What sets Soprema apart is its unwavering dedication to sustainability, innovation, and quality. Their comprehensive range of waterproofing, insulation, and vegetated solutions is designed to meet the unique needs of modern construction, while prioritizing environmental stewardship. Soprema’s Sopranature product line exemplifies this commitment by promoting green roofing and sustainable urban environments. With their focus on integrating advanced technologies, such as photovoltaic roofing systems, they consistently deliver cutting-edge solutions for both commercial and residential projects.
Soprema is also distinguished by their global presence, operating in over 90 countries, which ensures localized expertise and support for their customers. Their long-standing history of over a century in the industry underscores their reliability and authority in providing durable and high-performing solutions.
For more information on Soprema’s commitment to sustainability, innovation, and their product offerings, visit Soprema’s Sustainability Webpage. Additionally, explore their Sopranature Product Line to learn how they are driving green infrastructure forward.
Objective:
Why Photography of the Legacy Beacon No. 351 Building is Important for Sopranature’s 30th Anniversary of Green Roofing Materials
The photography of Legacy Beacon No. 351 plays a pivotal role in celebrating Sopranature’s 30th anniversary of green roofing materials by embodying the success and innovation of sustainable infrastructure. Capturing vivid imagery of this landmark project serves as a testament to the progress achieved over three decades, highlighting the durability, ecological performance, and aesthetic appeal of green roofing systems.
These photographs not only commemorate the impressive milestone but also act as a powerful storytelling medium, showcasing how Sopranature’s solutions contribute to greener urban environments.
High-quality visuals can also be leveraged across marketing channels to reinforce brand identity, inspire new projects, and demonstrate the company’s commitment to sustainability, innovation, and excellence in green roofing design.
The Process:
Aerial Photography
Aerial photography was a crucial choice for this project because it provides a comprehensive perspective that traditional ground-level photography cannot achieve on it’s own. By capturing images from an elevated vantage point, we were able to showcase the expansive scale and intricate details of the green roofing solutions. This perspective highlights the thoughtful integration of the roofs into the broader landscape, emphasizing their synergy with the environment.
Proximity to the lake added another layer of significance to using aerial photography. The elevated views allowed us to reveal how these sustainable roofing systems contribute to preserving the natural beauty of the area, harmonizing with the serene lakefront setting. This perspective effectively communicates how the designs not only enhance urban spaces but also respect and complement nearby natural features.
Furthermore, aerial photography offers an unparalleled ability to present an overview of the surrounding environment. Capturing the green roof in relation to neighboring infrastructure, vegetation, and water bodies tells a holistic story of eco-friendly development and urban innovation.
This storytelling approach is essential for demonstrating scalability, contextual relevance, and the visual impact of Sopranature’s roofing systems. Aerial views ultimately elevate the narrative, positioning the project as an exemplary model of sustainability and green urban design.
Usage
As previously discussed, the visuals captured as part of the Sopranature project will play a central role in celebrating their 30th anniversary party. These images will showcase not only the innovative green roofing systems but also the broader vision of sustainability and environmental progress that Sopranature has promoted over the past three decades.
Displayed during the event as part of interactive presentations, photo galleries, and digital showcases, these visuals will help illustrate the brand’s history, achievements, and future goals.
Additionally, Soprema can use the images across various channels such as marketing campaigns, press releases, social media platforms, newsletters, presentations, and case studies to highlight project successes and engage potential clients. Captivating visuals not only showcase the functional attributes of green roofs but also emphasize their contribution to sustainable urban development.
Other potential uses include enhancing project portfolios, supporting sales pitches with compelling imagery, and creating impactful content for brand awareness campaigns. Leveraging these photos effectively can position Sopranature as a leader in innovative and eco-friendly roofing solutions.
Conclusion
Celebrating the 30th anniversary of Sopranature with these stunning images is an exciting way to honour the company’s legacy of innovation and sustainability. The perspective aerial photography provides played a pivotal role in this project, supplying a comprehensive view that captures the true scale and beauty of their green roofing solutions.
These breathtaking visuals highlight Sopranature’s dedication to transforming urban landscapes into more eco-friendly and aesthetically pleasing environments. By utilizing these images, Sopranature can commemorate its milestone anniversary while solidifying its position as a leader in sustainable roofing solutions.
If you have any questions, or if you would like to learn more about aerial photography, or any of our other services, please contact us. We would be happy to discuss your specific needs and see how we can help take your visual marketing to the next level.
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