The following is a case study about a golf tournament photography & videography project we completed for Sobeys, a large Canadian supermarket chain. Each year Sobeys puts on a charitable golf tournament, called the Empire Golf Classic and invites various suppliers and sponsors to participate and raise funds for charities within the health and wellness sector. The purpose of the project was to put together a video reel with the highlights of the day, as well as capture images of the participants and sponsors.
The annual Empire Golf Classic takes place at Rattlesnake Point Golf Club in Milton, Ontario. The event is a full-day affair starting with registration & breakfast, followed by a shotgun start, then post-tournament reception with prizes, acknowledgements and announcements.
Our Client:
Who is Sobeys?
Sobeys is a prominent Canadian supermarket chain with a rich history dating back to 1912 with their first store opening in Stellarton, Nova Scotia. By 1962, the company grew to operate 39 stores across the Maritime provinces and in 1987 began their expansion throughout Canada. Now, as one of the nation’s foremost food retailers, Sobeys operates over 1,500 stores across Canada under various banners, catering to diverse customer needs with a commitment to quality, freshness, and exceptional service.
The company began with a goal of bringing products from local farmers to consumers in an more convenient way. The company really started in 1907 with a horse & buggy delivery services for meats. With the success of the delivery service, it sparked a vision that more products could be accessible and thus the birth of Sobeys stores. 115+ years later, their purpose remains the same – A Family Nurturing Families.
What Makes Sobeys Different?
Sobeys inherently is a grocery store and these days there is plenty of competition. However, Sobeys stands apart from their competitors through their fierce drive in corporate responsibility. Sobeys community investment program focuses on two areas; nourishing health bodies & nurturing healthy minds. Charities that they partner with include but are not limited to; Kids Help Phone, Children’s Hospitals throughout the country, Special Olympics Canada, and various Food Banks & Meal Programs.
Sobeys raises funds in 3 ways; through strategic partnerships, regional donations, as well as local donations from individual stores. In 2023, Sobeys raised:
- $17 Million is strategic partnerships
- More than $650,000 via regional donations through their Community Action Fund.
- $1.6 Million through local donations from individual stores.
The Empire Golf Tournament is one key strategy that helps Sobeys raise funds to meet their community investment goals.
Objective:
Why is Golf Tournament Photography & Videography Important for Sobeys’ Empire Golf Classic?
Capturing golf tournament photography and videography of a charitable golf tournament like the Empire Golf Classic is crucial for several reasons. Firstly, it provides a visual record of the event, encapsulating the atmosphere, enthusiasm, and interactions among participants. These visuals can be used in future marketing and promotional materials, helping to attract more sponsors and participants in subsequent years.
Secondly, professional imagery and video content significantly enhance Sobeys’ brand image, showcasing their commitment to corporate social responsibility and community investment. High-quality visuals can effectively convey the impact of the event, highlighting the charitable causes supported and thereby encouraging further donations and support.
Finally, sharing these images and videos on social media and other digital platforms can create a broader awareness and engagement from the community, fostering a sense of trust, belonging, and loyalty towards Sobeys’ initiatives and causes. Charitable golf tournament photography and videography not only documents the event but also amplifies its reach and significance, ensuring that the message of giving back resonates well beyond the golf course.
The Process:
Photography
To comprehensively cover the event, we adopted a multifaceted approach to our photography. During the golf tournament itself, we captured a mix of posed images of the teams, as well as action shots of participants golfing. The goal was to document the camaraderie of the day and spirit of the day with genuine reactions and interactions.
In addition to the participants, we also documented the various sponsor activations scattered across the course. These activations played a crucial role in engaging attendees and promoting the sponsors’ brands and involvement.
Our coverage also extended to the post-tournament reception, where we captured the awarding of prizes, the acknowledgements, and the celebratory atmosphere. This thorough photographic documentation enabled us to convey the full spectrum of the day’s activities, highlighting both the competitive and communal aspects of the event.
Most importantly, it was essential for us to capture images of the various charities associated with the event. Photographs featuring representatives from organizations like Kids Help Phone, Children’s Hospitals, Special Olympics Canada, and various Food Banks underscored the impact and reach of the Empire Golf Classic. By showcasing these moments, we highlighted the tangible difference Sobeys’ contributions make in supporting these causes and help humanize the initiatives. These images not only preserve the memory of the event but also serve as powerful reminders of the meaningful work being done within the community.
Videography
Creating a highlight video for the Empire Golf Classic involved a meticulous and strategic approach to ensure all key elements of the event were captured and presented in an engaging and fun, yet professional manner. Our process begins with detailed planning, where we outline the main segments of the event that need to be featured, including the opening registration, key moments on the golf course, interactive charity & sponsor booths, as well as the closing reception. We used high-definition cameras and drones to capture dynamic footage from various angles, providing a comprehensive visual narrative of the day.
During the tournament, our focus was on capturing the participants’ enthusiasm and the community’s spirited interactions. Key highlights included golfers teeing off, candid reactions, and heartfelt moments between players and sponsors, which are essential to conveying the event’s atmosphere. We also ensured that the charitable organizations involved were prominently featured, showcasing their representatives and the positive interactions with Sobeys’ team members and event participants.
Post-event, the editing process was crucial for transforming raw footage into a compelling highlight reel. We selected the most impactful clips and put them together strategically to create and authentic and impactful reel. Music and graphics were added to enhance the visual storytelling, emphasizing Sobeys’ commitment to community investment and corporate social responsibility.
Usage
Internally, the golf tournament photography and videography was leveraged for presentations and reports to stakeholders, including employees, sponsors, and corporate partners. This transparent communication helps to build trust and reinforce the significance of their contributions. Utilizing professional imagery and videography of the event, Sobeys created compelling marketing materials, which will be instrumental in securing future sponsorships and participation for upcoming events.
Furthermore, Sobeys shared the visuals with the associated charitable organizations, providing them with powerful content to use in their own promotional efforts. This collaboration amplified the impact of the Empire Golf Classic, extending its reach and further bolstering the visibility of the supported causes. By effectively using these visual assets, Sobeys not only showcased the success of the event but also reinforced its role as a community leader dedicated to meaningful social contributions.
Conclusion
The Empire Golf Classic stands as a testament to Sobeys’ unwavering commitment to community support and corporate social responsibility. Through meticulous planning and professional documentation, the event succeeded in not only providing a memorable experience for participants but also showcasing the tangible impact of the funds raised for charitable causes.
The comprehensive golf tournament photography and videography coverage has created lasting visual assets that amplify the event’s mission and resonate with a broader audience. By sharing these moments internally and externally, Sobeys has ensured that the spirit of giving and community involvement continues to grow, reinforcing their position as a leading advocate for positive social change. This event is more than just a day of golf; it is a powerful narrative of community, support, and collective achievement.
If you have any questions, or if you would like to learn more about our services, please contact us. We would be happy to discuss your specific needs and see how we can help take your visual marketing to the next level.
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