High-quality photos and images are some of the highest-performing types of content on the internet. People across the world love to consume visually engaging content, which means that any business that incorporates them into its marketing strategy is setting the stage for success.
But adding photographs to your marketing strategy isn’t as simple as it might seem. You can’t just upload any old image and expect consumers to like it. Consumers want fresh, striking, and engaging photographs that resonate with them on a personal level.
If your brand or business is looking to upgrade its photography marketing game, you’ve come to the right place. Take a look at these seven tips for incorporating corporate photography into your marketing strategy in a way that followers will actually respond to.
Avoid Bland Stock Images
Stock images may be accessible and affordable, but sometimes, they’re a little bland. This can mean they don’t accurately reflect your brand and the image you want to portray. Plus, your consumers may already have seen them on other profiles, which can make your brand appear less authentic.
These days, it’s not difficult to find and hire freelance corporate photographers. Rather go with that option and watch your engagement climb. Or, if you do opt for stock images, choose them with care and run a reverse image search on Google to see which brands they’re already associated with.
Know Your Audience
When working on a corporate photography marketing strategy it’s essential that you know who you’re marketing to.
If you don’t know who is going to be looking at the photos, how can you curate a selection that is statistically likely to elicit engagement?
Performing thorough and continual research on your brand’s target audience is essential for creating and uploading visual content that people will respond positively to.
Factors like age, gender identity, race, religion, location, and even career specialization all play a role in how people perceive and respond to photographs online. Make sure you have a good grasp of who your audience is before launching any major corporate photography campaigns.
Link Emotion To Your Photos
Connecting with your audience on an emotional level is important for driving conversions and increasing engagement rates. Without emotion, your followers may have a hard time empathizing with your mission, which can mean bad news for sales, reviews, and many other aspects of your business.
You can incorporate more emotion into your photos by capturing subject matter that your audience can relate to. People want to see themselves reflected in the world.
Adjust Photos Depending On The Platform
Different types of content perform contrarily depending on the site it’s uploaded to. For example, apart from YouTube, Facebook is still the number one social media platform for posting videos.
And even though videos do perform well on other sites, platforms like Twitter prioritize tweets with attached images. So, despite the fact that across most platforms, visual content is the major driver of engagement rates, there are some inconsistencies with regard to the subject matter.
Ideally, you should set up specifically curated photography marketing plans for each of the main channels you operate on. That way, you can get the most out of every post.
Hire A Professional Photographer
If you want to see really good results out of your corporate marketing campaign, hiring a professional photographer with good experience is a great place to start.
Not only does it mean you’ll have a consistent stream of high quality photos that add value, but you also won’t have to worry about potential stumbling blocks like copyright issues. Plus, there are more talented freelance photographers around than ever before, and many of them are looking for solid work opportunities.
Optimize Your Images For SEO
When most people think about SEO (Search Engine Optimization), they think about written content and keywords. While that may be true for the most part, images can also play a major role in the performance outcome of your SEO set-up.
When you add an image to a blog post, the code requires that you insert a brief description or some tag words. This text works much like the other keywords on the page if you use them correctly. Be intentional about the tags on your site images, and you’ll naturally boost your reach.
In a world where exceptional online experiences are the norm and brands try everything possible to stand out, it may seem strange that something as simple as photography can help you to get ahead. But a picture still speaks a thousand words, and it has the power to engage an audience on an emotional level in a way that most other marketing does not.
Yes, consumer behavior can be fickle, and that makes the process of synchronizing with it challenging at times. But if there’s one thing we all know consumers love—and will likely continue to love for some time—it’s beautiful, high-resolution images.
With these tips in your toolbox, you can implement a strong visual marketing plan that employs the art of photography to capture the attention of scrollers and encourage them to connect with your brand.