How To Use Video to Promote Your Business

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Published October 23, 2020

There’s no better way to express your brand’s personality than visual content. Research says that video promotion can drive 157% more search engine results for your website, as 64% of buyers are directly influenced to make a purchase decision when they watch a video. If you’re still not convinced, consider this:

Videos will represent 82% of the total internet traffic by 2021. If you miss this train, you’re letting go of a massive customer base. Better yet, it has become much more cost-effective than ever before. So, if you put a video on your website, your conversion rates may shoot up by 80%, at a fraction of cost.

But how can you leverage this tool? Let’s find out.

Hire the Professionals

If you want focused business videos representing your brand’s USP, speak its language, and pay attention to details, your smartphone won’t work.

You need a professional approach to video promotion for capturing the right moments from accurate angles. Otherwise, you’ll end up in a whirlwind of reshooting and excessive editing. Hire a pro to shoot your video and add more power to your customer acquisition.

Choose the Right Type

Do you think a single video works, no matter if you want to capture a product demo or shoot an event? That’s a misconception. You can shoot videos for different purposes, as per your promotional needs. Here are your options:

Demo videos to explain how your product works or your facility looks

Branding videos as a part of your marketing campaigns to build awareness

Event videos to cover your conferences, trade shows, fundraisers, etc.

Interviews of industry leaders or experts on niche-specific subjects

Educational videos for service and sales teams

Explainer videos focusing on fictional buyer personas

Customer success stories, testimonial video or case studies

Live videos to capture the behind-the-scenes culture of your business

Depending on your marketing goals and targeted buyer persona, select the right type, and get going.

Post on Your Social Media Pages

Undoubtedly, there’s no better place for posting your corporate videos than social media. Platforms like Facebook, Instagram, and Twitter can be your first point of contact in the local geography.

Expand your outreach by connecting with the target audience via their favorite channel. Video promotion boosts your engagement rate by encouraging viewers to talk and share.

Integrate Into Your Landing Pages

The versatility of video content makes it perfect for sprucing your content marketing efforts. Amid dwindling attention spans and faster bounce rates, you can keep your visitors engaged on your landing pages by incorporating a how-to video, product demo, office tour, or brand video. Add interactivity by using a call to action at the video’s end.

Generate Product Hype

Are you looking to launch a new product, facility, or service? Create hype around it by using short videos and posting it at several places.

For example, if you open a new retail shop, make a short video with insider shots and post it on local social media platforms to keep you in front of your audience’s minds.

Video creation is exceptional at promoting small, local businesses. The key is in shooting high-quality videos that can tell your business story and convey its USP without going overboard. Professionals can help in this endeavor to make it worth your money.

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