Real Estate Photography: How to Capture the Perfect Shot

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published January 8, 2022

architecture photography of mansion

If you are in the real estate business, then you know how important it is to have great photography of your properties. A good photo can make all the difference in whether someone decides to buy a home or not.

In this blog post, we will discuss how professional real estate photos can help you capture the perfect shot every time! Home selling is all about making a good first impression, and what better way to do that than with amazing photography?

By following these tips, you will be able to take stunning photos that will help you close more deals!

Real Estate Photography Essentials

Use a Good Camera

The first step to taking great real estate photos is to make sure you have the right equipment. You do not need a top-end DSLR camera to take good photos, but you will need a camera that can shoot in high resolution and has manual controls.

Use Lighting for Real Estate Projects

Lighting is also important when taking real estate photos. A combination of natural lighting and artificial lighting is usually best (flash, monolights, continuous light etc.)

If you are shooting indoors, make sure to turn on all the lights in the room and open the curtains or blinds to let in as much natural light as possible.

Late in the day is usually better, as the brightness outside can blow out the details in the windows. If you are using strobes, you can match the lighting for great effects

Related: Lighting Difficult Interiors

Composition is Really Important in Real Estate Photography

Composition is another crucial factor in real estate photography. When framing your shot, try to include three walls in your shots. The space should look three-dimensional in the image.

Also, focus on the main selling points of the property, such as the kitchen or living room. And be sure to shoot from different angles to give prospective buyers a variety of perspectives.

Correct your vertical lines

We are going to discuss vertical lines. A little tilt will result in a converged vertical line in your images. To achieve a more professional look, you should keep your verticals 100% completely horizontal.

Crooked horizontal lines are much more acceptable in still images, but this effect remains noticeable. Angles are ok, but the photo should be straight on the x-axis.

Real estate photography
A new home in a residential neighborhood

Is Real Estate Photography in Demand?

As real estate becomes more popular, the need for high-quality professional photography grows as well. With the internet age, the market has continued to grow.

Real estate drone photography is becoming especially popular, as it allows for a unique perspective that can really show off a property’s features. Real estate drone videography is also a wonderful way to add value to your listing.

By investing in professional real estate photography, you can be sure that your listings will stand out from the competition. With the help of a skilled photographer, you can display your properties in the best light possible and attract more clients.

So, if you are serious about selling or listing real estate, don’t underestimate the power of a great image or photo.

How do you become a Real Estate Photographer?

To become a real estate photographer, you need to have an eye for detail, and be able to capture your vision. It is also important to have a basic understanding of the market.

If you are looking to get started in real estate photography, here are a few tips:

First, research the real estate market and listings in your area. You need to understand image trends and know what clients are looking for.

Second, invest in quality equipment. This includes a good camera, tripod, and lighting.

Third, practice makes perfect! Take time to learn how to use your equipment and edit your photos. Image quality is a key factor in your success.

Fourth, market yourself. Let potential clients know you are available for real estate photography services and produce great images.

Finally, do not forget to practice outstanding customer service. Nothing will bring as much attention to your photo business, as word of mouth.

What to Look for When Hiring a Real Estate Photographer

When you are hiring professional photographers, it’s important to look for someone who has the experience and a portfolio that you like. As they say, image is everything.

They must be able to take a good photo. Try them out for one listing first. If they do an excellent job, then increase the number of listings you send them.

You should also make sure they are familiar with the real estate market in your area.

Stay away from HDR photography. At one time HDR photography was all the rage, but now it is out of date.

Additionally, it is helpful to find someone who is flexible and able to work around your schedule. It is common for busy realtors to have several real estate photographers they work with.

Finally, do not forget to ask for references! This will give you peace of mind knowing that you are working with a reputable photographer.

Brand new custom kitchen
a brand new kitchen redesign

How to Prepare your Home for a Photoshoot

If you are getting ready to have your home photographed, there are a few things you can do to prepare.

First, declutter and clean your space. This will help the photographer focus on the features of your home that you want to highlight.

Second, consider painting. You would be surprised what a can of white paint can do for a selling price.

Third, make sure all personal items are out of sight. This includes family photos, books, and anything else that could be considered personal.

Finally, stage your furniture to create inviting spaces that potential buyers will want to imagine themselves in.

By following these tips, you will be well on your way to having beautiful real estate photos that will help sell your home!

Consider a Home Staging Service

There are many benefits to hiring a home stager.

First, they can help you declutter and clean your space, which will make your home look more appealing to buyers.

Second, they can add plants or flowers to brighten up your home.

Third, they can help you stage your furniture to create inviting spaces.

Finally, they can take care of all the intricate details that you may not have thought of, such as making sure all personal items are out of sight.

By hiring a home stager, you will be able to relax and enjoy the process of selling your home!

Is a Real Estate Photographer Worth It?

There is no doubt that real estate photography is a valuable service. By capturing beautiful and accurate professional images of a home, you can help potential buyers visualize what the home could look like.

Great real estate photography can also help increase the sale price of a home. In a competitive market, having great photos can be the difference between getting your home sold or sitting on the market.

Why should Real Estate Agents use Professional Photographers?

The real estate industry is a highly competitive one. To be successful, you need to stand out from the crowd and present your listings in the best possible light.

Professional real estate photography can help you do just that.

While real estate photography may seem like a luxury, it is actually an essential marketing tool.

Hiring a professional photographer to take pictures of your listing can make an enormous difference in how a prospective buyer perceives your property.

Professional real estate photography is about more than just taking pretty pictures. A good real estate photographer will know how to capture the unique features of your property and make it look its best. They will also be able to provide you with high-quality professional photos that you can use in your marketing materials.

Related: Why Hire a Professional Photographer

How do Professional Real Estate Photographers Price their Work?

When it comes to real estate photography pricing is often a major consideration. How much should you pay for quality photos of your home?

There is no simple answer, as the price can vary depending on several factors. Generally, real photographers charge by project. The hourly rate can range from $75 to $250, while the project rate can range from $200 to $500. They may also offer real estate photography packages.

Real estate photography pricing will also depend on the level of experience of the professional photographer, the number of photos required, and any special requests you might have. If you are looking for high-quality photography, be prepared to pay a bit more. However, you can often find great deals if you shop around and get competitive prices.

Higher-end real estate photography can cost in the $1000 – $3000 range. It is usually conducted by architectural photographers. The quality is second to none.

In conclusion, real estate photography is a valuable service that can help increase the sale price of a home. If you are looking to get started in real estate photography, research the market, invest in quality equipment, and practice taking and editing photos. And do not forget to market yourself!

By following these tips, you will be on your way to becoming a successful real estate photographer.

What does Real Estate Professional Photography Involve?

Real estate photography is a specialized type of photography that involves taking pictures of homes and other properties. Real estate photographers typically collaborate with realtors and brokers to take photos of listings.

The goal of real estate photography is to highlight the property in its best light and help a prospective buyer visualize what the home could look like. This includes taking pictures of the exterior, interior, and any distinctive features.

Real estate photography is a highly technical type of architectural photography that requires both skills and experience.

A good photographer will know how to use lighting and composition to make a property look its best. They will also have experience editing photos to ensure they meet the needs of their clients.

Residential architecture 1 | robert lowdon photography
Design touches add personality to a space

What Equipment do Real Estate Photographers use?

Real estate photography requires specialized equipment. This includes a DSLR camera, a tripod, and a wide-angle lens. A drone may also be used to take aerial photos of the property.

In addition to the camera, pro photographers also need software to edit their photos. This software is used to correct any lighting or composition issues, as well as to add special effects.

Real estate photography is a highly technical type of photography, so it is important to invest in quality equipment. By doing so, you will be able to produce high-quality photos that will help sell your listings.

Related: Real Estate Stock Photos: Where to Find Them

What makes a good real estate image?

There are several factors that contribute to a good real estate image. The most important is to display the property in its best light. This means using proper lighting and composition techniques.

Another crucial factor is to make sure every photo is clear and free of any distractions. This means taking pictures from the right angle, ensuring that the property is clean and clutter-free, and showing every square foot as best as possible.

Real estate photography if done right is a highly technical type of photography, so it is important to invest in quality equipment like a wide-angle lens. By doing so, you will be able to produce amazing photos that will be an effective marketing tool for your business.

3 Benefits of Hiring a Professional Real Estate Photographer

If you are a real estate agent, then hiring a professional real estate photographer should be an easy decision.

High-Quality Images

A real estate photography business will provide you with high-quality photos that show off your listing in the best light possible. This is important because home buyers will often make their decision based on the photos they see.

It Saves Time

In addition to providing high-quality photos, a real estate photography business can also help you save time. This is because they will manage all of the logistics involved in taking and editing the photos. So, you can spend time getting more listings.

It Saves on Opportunity Cost

Finally, a real estate photography business can also help you make money. This is because they can provide you with additional services such as real estate drone photography and videography.

By contracting a real estate photography company, you will be able to increase the sale price of your listings. So, if you are looking to take your real estate listing to the next level, be sure to hire a professional photographer.

The Future of Real Estate Photography

It is difficult to predict how new technologies will impact the real estate photography industry. However, it is likely that they will play a role in the future of the industry.

One way that innovative technologies could impact real estate photography is by making it more accessible to everyone. For example, drones can be used to take aerial photos of properties. This means that real estate agents will no longer need to hire a separate company to take these photos.

Another way that modern technologies could impact real estate photography is by making it more affordable. For example, software that can automatically edit photos is becoming more sophisticated and cheaper. This means that realtors will no longer need to pay for expensive editing services.

It is impossible to say exactly how new technologies will impact real estate photography. However, it is likely that they will play a role in the future of the industry. So, if you are looking to stay ahead of the curve, be sure to keep an eye on new technologies.

Drone Photography in Real Estate: Advantages and Disadvantages

The use of drones in real estate photography has become increasingly popular in recent years.

There are many advantages to using drones, such as the ability to take aerial photos and videos of properties. However, there are also some disadvantages to using drones, such as the cost of purchasing and operating them.

When it comes to real estate photography, drones offer a number of advantages.

First, they allow you to take aerial photos and videos of properties. This can be extremely helpful in highlighting a property’s features and location.

Second, basic drones are inexpensive to purchase and operate. This means that real estate agents can save money by using them instead of hiring a separate company to take aerial photos and videos.

Despite the advantages of using drones, there are also some disadvantages.

One of the biggest disadvantages is that they can be difficult to operate. This means that real estate agents need to have some experience to use them effectively.

In addition, drones can be expensive to purchase and operate. This means that real estate agents need to factor in the cost of using drones when they are pricing their services.

Despite the disadvantages, drones offer a number of advantages that make them an attractive option for real estate photography. If you are looking to take your real estate business to the next level, be sure to consider using drones.

Architecture
Modern kitchen in a custom home

Should You Hire a Real Estate Drone Photography Professional?

Aerial images can be extremely helpful in displaying a property’s features and location.

So, should you hire a drone photographer for your real estate business? There are many factors to consider when making this decision.

One factor to consider is the cost. Drone photography can be expensive. If you are on a tight budget, you may want to consider hiring a traditional photographer instead.

Another factor to consider is the level of experience. Drone photography requires a certain level of experience and skill. If you are not experienced in operating a drone, you may want to hire a professional who is.

Finally, you will need to consider the time commitment. Drone photography can be time-consuming. If you are not sure you have the time to invest in learning how to use a drone, you may want to hire a professional.

After all, the more properties you sell the more money you will make. So, you might want to spend more time selling homes. And less time flying a robot through the sky.

Are Virtual Tours Still Popular?

Virtual tours have been around for a few years now, and they are still popular among real estate agents. They are a type of online tour that allows prospective buyers to view listings without having to physically visit them.

There are many advantages to using a virtual tour. First, they are convenient for both a potential buyer and seller.

Buyers can view listings at their convenience, and sellers do not have to worry about coordinating showings. Second, they can be extremely helpful in highlighting a property’s features and location.

However, there are also some disadvantages to using virtual tours. One of the biggest disadvantages is that they can be time-consuming to create.

If you are not experienced in creating virtual tours, you may want to hire a professional photographer.

In addition, they can be expensive to create. This means that real estate agents need to factor in the cost of using them when they are pricing their services.

Despite the disadvantages, tours offer several advantages that make them an attractive option for real estate agents.

Virtual Staging an Emerging Trend

Virtual staging is a type of real estate photography that is becoming increasingly popular. It is a process of digitally enhancing or adding furniture to a listing of photos to make it more appealing to potential buyers.

Related: Home Staging – National Association of Realtors

Conclusion

If you are looking to capture the perfect real estate photograph, follow these tips and you’ll be on your way.

Have any questions or want real estate photography tips?

Leave us a comment below or shoot us an email. We always love hearing from our readers!

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