I am probably different than most photographers. I really enjoy a few areas of photography and specialize precisely to those areas. We don’t photograph weddings, or maternity or families. What our company does do, and I think better than anyone else, is photograph business. We tell the story of a business, what makes it great, who is involved, what it does, how it helps its clients. Sometimes, we work with giant companies, and sometimes smaller ones. We had the chance to work with Northway Pharmacy to help develop their visuals. Here is the photographic evidence:
Pharmacy front counter.
One of the areas I have really been encouraging our clients to look at is including several different types of photography into their shoots at one time. Usually our clients come to us when they need images for their website or print materials to show of their new space or update their staff photos. Why do one when you can get it all in one shoot?
A vertical view of the new counter will stock aisles in the background.
Back counter area with pharmacist.
Interior photographs are essential for any brick and mortar business these days. They are also very difficult for the average person to pull off, without a lot of training as a photographer. Most customers, and especially Millennials, want to see what a business looks like online before they will ever enter.
Private consultation rooms.
Interior of pharmacy area.
An example editorial corporate photography.
Customers are getting pretty good at spotting stock photos these days. We are finding that our clients customers really appreciate seeing the real staff they are going to be dealing with, in their own space. We really pride ourselves on creating photographs that resonate with customers and build a relationship. Long story short, images that create a brand, and are drenched in authenticity.
Staff photo in work environment.
An over the counter shot, something a customer is likely to see when visiting the pharmacy.