Northway Pharmacy Photography: Retail Experience

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published April 23, 2019

Pharmacy Staff at counter.

Northway Pharmacy is a great place to shop for all of your pharmacy needs. They offer a wide variety of services and products, and their staff is always ready to help.

Their retail experience is top-notch, and they offer a wide range of services that are sure to meet your needs. Their pharmacy is clean and organized, and their staff is always friendly and helpful.

Photographing the Pharmacy

I am probably different than most photographers. I enjoy a few areas of photography and specialize precisely in those areas. We don’t photograph weddings, maternity, or families. What our company does do, and I think better than anyone else, is photograph business. We tell the story of a business, what makes it great, who is involved, what it does, and how it helps its clients. Sometimes, we work with giant companies and sometimes smaller ones. We had the chance to work with Northway Pharmacy to help develop their visuals. Here is the photographic evidence:

Pharmacy front counter.

Pharmacy front counter.

One of the areas I have really been encouraging our clients to look at is including several different types of photography into their shoots at one time. Usually our clients come to us when they need images for their website or print materials to show of their new space or update their staff photos. Why do one when you can get it all in one shoot?

For Northway Pharmacy we did editorial photos , architectural interior photographs, and staff photos ( corporate, headshots and more).

A vertical view of the new counter will stock aisles in the background.

A vertical view of the new counter will stock aisles in the background.

Back counter area with pharmacist.

Back counter area with pharmacist.

Interior photographs are essential for any brick and mortar business these days. They are also very difficult for the average person to pull off, without a lot of training as a photographer. Most customers, and especially Millennials, want to see what a business looks like online before they will ever enter.

We make sure our clients have a great selection of photographs to show off their business in the best possible light. These types of photos are perfect for website backgrounds, social media posts, and can even be used in print marketing like brochures or flyers.

Private consultation rooms.

Private consultation rooms.

Interior of pharmacy area.

Interior of pharmacy area.

An example editorial corporate photography.

An example editorial corporate photography.

Customers are getting pretty good at spotting stock photos these days. We are finding that our clients customers really appreciate seeing the real staff they are going to be dealing with, in their own space. We really pride ourselves on creating photographs that resonate with customers and build a relationship. Long story short, images that create a brand, and are drenched in authenticity.

Staff photo in work environment.

Staff photo in work environment.

An over the counter shot, something a customer is likely to see when visiting the pharmacy.

An over the counter shot, something a customer is likely to see when visiting the pharmacy.

Do you have any questions on what your business needs as far as visuals? We can answer them.

We would be happy to build a custom package that fits both your needs today and tomorrow.

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