Why Hire a Professional Photographer?

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published September 6, 2021

Pulverized straw is ejected from the back of the machine creating the dust clouds. © Robert Lowdon

Are you considering hiring a professional photographer for your business? If so, you’re making a smart decision. Professional photographers have the skills and experience to capture amazing images that will help promote your business.

In this blog post, we’ll outline 10 reasons why hiring a professional photographer is a wise investment. Keep reading to learn more!

Professional Photographers Have the Necessary Skills and Experience to Take High-Quality Photos

In business, a high-quality photo can be the difference between getting the contract or losing out. Professional photographers have the skills and experience necessary to capture the perfect shot for your marketing. They know how to use lighting and composition to create an image that is both aesthetically pleasing and emotionally evocative. In addition, professional photographers have access to high-end equipment that can make a big difference in the quality of a photo. With their expertise and high-quality tools, professional photographers can create visually striking images that win business.

Why hire a professional photographer
Canadian museum of human rights in winnipeg

Professional Photographers Know How to Use the Latest Camera Equipment and Software to Edit Photos

When it comes to photo editing, today’s professionals know their way around the latest software and camera equipment. Whether they’re retouching corporate portraits or enhancing architecture shots, they have the skills and knowledge to get the job done. And with new technologies constantly emerging, they’re always on the lookout for ways to improve their workflow. As a result, they can produce stunning results that meet the highest standards. So, if you’re looking for someone to edit your photos, you can be confident that today’s top photographers are up to the task.

Professional Photographers Can Help You Plan a Photoshoot That Will Capture Your Vision

When it comes time to plan a photoshoot, it can be helpful to have a professional on your side. A good photographer will be able to help you bring your vision to life, and they’ll also be able to supply guidance on everything from poses to lighting. They’ll also be able to recommend specific locations that will help make your photos look even better. They can arrange models, makeup, craft services and more. In short, working with a professional photographer can help ensure that your photoshoot is a success. And who doesn’t want that?

Industrial photography by photographer robert lowdon
An industrial image of a worker inspecting a part being machined in a factory.

Professional Photographers Can Provide Value, And Work Efficiently

When it comes to creating images for your business, it’s important to have a professional photographer who knows how to work efficiently. Professional photographers can supply value by ensuring that every moment is photographed perfectly. They know how to use lighting and composition to create stunning images that will boost your marketing. In addition, professional photographers have the experience and ability to capture moments that amateur photographers might miss. As a result, they can deliver when large budgets are at stake.

Professional Photographers Can Print or Deliver Digital Copies of Your Photos in A Variety of Formats and Sizes

With digital photography, you have more choices than ever before when it comes to format and delivery. Professional photographers can deliver images of almost any size. They can size images for websites, print, billboards, social media, and more! The sky is really the limit.

When it comes to printing photos, professional photographers can work hand in hand with professional printers and framers to deliver outstanding works of art for your office or home.

Construction worker holding tablet in front of large machinery
Photography can help promote new changes in the construction industry, such as embracing technology

Professional Photographers Are Up to Date on The Latest Photography Trends

Like any other industry, photography is constantly evolving. And professional photographers are always on the lookout for new trends. Whether it’s a new editing technique or an innovative way to capture a photo, they’re always looking for ways to improve their craft. As a result, you can be confident that your photos will be stylish and up to date. After all, who wants to look back at their photos in a few years and see that they’re already out of style?

Related: How to Get a Great LinkedIn Headshot

Professional Photographers Can Make Your Business Look It’s Best

Hiring a professional photographer is a fantastic way to ensure that you look your best. Whether it’s for your website images, your location, your corporate headshots or your work process, a professional photographer will know how to capture your business at its best. They’ll be able to help guide you through the whole process. In short, if you want your company to look its best in photos, it’s worth hiring a professional photographer. Trust us, you’ll be glad you did!

Industrial worker at rail facility
Photography spreads ideas and can be used effectively. Sometimes the simplest photo will get the job done.

Professional Photographers Understand Copyright, Photo Releases and Property Rights

Copyright law can be a bit of a minefield for those who are unfamiliar with it. Professional photographers need to have a firm understanding of copyright, photo releases and property rights in order to avoid any legal trouble.

Copyright law protects original works of authorship, such as brand logos, unique designs and identifiable trademarks to name a few. This means that photographers have to know what can and can’t be in a photograph before a client goes to print. That new shirt might look great, but if it has a brand name on it you could be in trouble.

You most likely will need a model release for anyone in your photos. A model release is a document that grants someone else the right to use a photograph of a person for a specific purpose. This is a must in advertising and protects your business down the line. If the photographs are editorial in nature, the release isn’t always needed. That being said always better safe than sorry.

Finally, it’s important to understand property rights. This refers to the right of someone to control how their property is used. In the context of photography, this means that you need to get permission from the owner of a property before you can take photos of it. Professional photographers need to be aware of all these legal issues in order to avoid any problems down the road. They will know what is admissible and what is not.

Disclaimer: Please consult a law professional if you need guidance. This article does not constitute legal advice.

Professional Photographers Know What Photos to Take and How They Will be Used

A professional photographer is an artist who knows how to capture the perfect photo. They know what photos to take and how they will be used. They know that magazine cover needs negative space, and website banners are generally very wide, for example. They understand how the photo will be used, and will usually shoot different variations to fit your needs.

Depending on the project, they may use different techniques to get the best results. There are specialists within each field. Look for a photographer who serves businesses specifically. Weddings and commercial photography are very, very different.

Etobicoke walking bridge
Architecture photography is one of the hardest skills for a photographer to specialize in.

Great Professional Photographers Stand Behind the Quality of Their Work

A great professional photographer is someone who stands behind the quality of their work. They want you to be happy with your photos, and they will do whatever it takes to make sure that you are. If you’re not satisfied with the photographs, they will re-shoot them for free. And if there’s ever a problem with one of their products, they will replace it for you right away. In short, when you hire a great professional photographer, you can be confident that you’re getting the best possible service.

When it comes to your photos, don’t settle for anything less than the best. Hire a professional photographer and rest assured that your photos will be beautiful, stylish, and of the highest quality. You won’t regret it!

When To Hire a Professional Photographer?

Now that you know some of the benefits of hiring a professional photographer, you might be wondering when the best time to do it is. The reality is you should hire a photographer every time your visual needs are vitally important. Taking a few behind-the-scenes shots for social or the cell pic for progress reports – there is nothing wrong with that. But, if it is anything important, and client-facing like the main pages of your website, you are doing yourself one heck of a disservice by not having professionally executed photography.

I remember a time a few years back. A kitchen design company was running a major campaign across multiple high-trafficked billboards in my community. I’m not going to name, names here but we are talking about a major ad spend in the hundreds of thousands of dollars. Maybe more.

Anyway, they ran it with the main photo that was clearly taken on a cell phone or maybe, and I am being generous here a point and shoot camera. Their work looked…. Well…… not great.

Distorted, dark and dirty-looking high-end marble countertops in a kitchen that just looked really ugly. Can you imagine spending all that money to advertise to everyone who sees these billboards? And, how can you not see it? It’s everywhere! What are you advertising, that they are going to get a bad-looking kitchen? Who wants that?

And the thing is, it’s probably not the client’s fault either. Someone should have stepped in to guide them and set them up for success. Who knows maybe they wouldn’t listen to reason?

Yet I digress, use professional-level photography when you want your business to look professional.

Look, of course, I am biased here because I am a professional photographer. Think of professional photography as business attire (suit, dress, cape, whatever works for you). Think of regular photography as sweatpants. You don’t wear your sweatpants to a client meeting, and you don’t wear a suit to clean the house. I mean you can. Do whatever you want, but it’s not going to work well.

Please keep in my mind that my story is meant to be light-hearted in nature. I like to use real-world examples to give a bit of context

For all those internal photos you need to send around to colleagues, by all means, use your phone. But, for the stuff that really counts like your marketing hire a professional photographer you won’t regret it.

That’s It

I hope you have enjoyed this post on why you should hire a professional photographer. Do you agree with what we have to say? When do you think it is a good time to hire a professional photographer?

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