The following is a case study about an industrial promo video we put together for Yvon Building Supply, a leading building material supplier. The project took place at their main warehouse and shipping facility in Burlington, Ontario, along with multiple construction sites where the products were being delivered. The goal of this project was to put together a video reel for their website to tell the story of their business as soon as potential customers land on their home page.
Promo Video
Our Client:
Who is Yvon Building Supply?
Yvon Building Supply has been in the business of providing top-quality building materials for the past 12 years. They specialize in supplying construction and renovation projects with everything from dry wall and insulation to various tools from their retail shop. With a strong focus on customer service and quality products, they have become a trusted name in the industry.
YBS prides themselves on being a one-stop-shop. Through their retail store, which is open to the public, to their fully stocked warehouse, and robust delivery program, they can provide their customers with all of their building and renovation needs.
What Makes Yvon Building Supply Different?
Founded in 2011 by Tom Scott, Yvon Building Supply is a family run business through and through. With this tight knit mentality at the core of the business, the company has grown from a small operation of a handful of employees to employing over 120 team members in just 10 years.
With customer service at the forefront of the business model, it’s clear to see why YBS has become a go-to supplier in the industry with over 400 client accounts. The team is dedicated to providing exceptional service, efficiency, and top-quality products for every project – big or small.
Objective:
Why is a Promotional Video Important for Yvon Building Supply?
In today’s digital age, a promo video is not just a luxury, but a necessity for businesses looking to carve out a significant presence in their industry. For Yvon Building Supply, a leading provider in the construction materials market, a well-crafted promo video serves multiple pivotal roles.
First, it acts as a dynamic introduction to their brand, encapsulating the core of their services, product quality, and customer commitment in a compact, engaging format. This visual medium allows potential customers to quickly grasp the value Yvon Building Supply brings to their projects, fostering a sense of trust and reliability.
Secondly, with the construction industry being highly competitive, a promo video offers Yvon Building Supply a distinctive edge. It not only showcases their comprehensive product range and service capabilities but also highlights their extensive industry experience and customer-focused approach. Through storytelling, the video illustrates real-world applications of their products, providing testimonials and visual proof of their expertise and success, thereby enhancing their market credibility.
Furthermore, in an era where digital content significantly influences purchasing decisions, the promo video ensures Yvon Building Supply’s visibility across multiple platforms – from their own website to social media channels, amplifying their reach and impact. It leverages the power of visual storytelling to connect with viewers on an emotional level, making the brand memorable and top-of-mind among potential clients.
A promo video is a strategic investment for Yvon Building Supply, underscoring their market leadership, showcasing their commitment to quality, and accelerating their growth by engaging a broader audience more effectively and efficiently.
The Process:
Video Production Planning
The production of the promo video for Yvon Building Supply started with a comprehensive planning session with the client to gain a better understand of who the company is, what their values are, the type of footage the client was eager to receive, as well as how the footage would be used. With a greater understanding of the company and their marketing goals, we were able to start logistically planning the shoot, as well as identify key messages to be conveyed.
This initial stage was crucial in aligning the project objectives with the client’s vision, ensuring a seamless narrative that perfectly encapsulates Yvon Building Supply’s core values and market distinction.
The Shoot
During production, our team employed state-of-the-art equipment and techniques to capture the heart of Yvon Building Supply’s operations. High-quality visuals and aerial footage of the warehouse, retail shop, and delivery operations provided a behind-the-scenes glimpse into the company’s day-to-day activities, showcasing their efficiency, dedication, and the breadth of their product offerings.
These elements combined to tell a compelling story of a business that is not only a supplier but a trusted partner in construction and renovation projects.
Post-Production
Post-production was where the collected footage was transformed into a cohesive story. Through expert editing, colour grading, and the use of dynamic storytelling, the raw footage was molded into an engaging and persuasive promo video. Special attention was paid to ensuring the video communicated the brand’s key selling points and differentiators, making it a potent tool for increasing brand awareness and driving business growth.
Usage
The promo video for Yvon Building Supply will be used across a multitude of channels to maximize its impact and reach.
Primarily, the video will be featured on the company’s website homepage, serving as an immediate visual engagement for visitors and succinctly communicating the company’s values and services. Additionally, the video will be integrated into various social media platforms, including LinkedIn, Facebook, and Instagram, where targeted advertising campaigns will leverage the video’s compelling content to attract and retain the attention of potential clients.
There is also a huge added benefit for YSL to utilize the video at industry tradeshows and events, where it serves as a dynamic backdrop to the Yvon Building Supply booth, drawing attendees in and sparking conversations. This strategic placement can not only increase foot traffic but also amplify brand visibility in a competitive environment.
Conclusion
In conclusion, the creation and strategic deployment of a promo video for Yvon Building Supply represents more than just a marketing initiative; it embodies a comprehensive approach to storytelling and brand positioning in today’s digital landscape. The meticulous production process, from pre-production planning to post-production refinement, highlights our commitment to quality and effectiveness in communication. Through leveraging advanced video production techniques and thoughtful narratives, we have successfully encapsulated the heart of Yvon Building Supply.
The multifaceted potential for the promo video underscores its value as not just a marketing tool but an integral component of Yvon Building Supply’s branding strategy. It amplifies their voice in the crowded marketplace, differentiating them from competitors and solidifying their position as a leader in the construction materials industry. Through this thoughtful deployment, the video significantly contributes to enhancing brand recall, generating leads, and ultimately driving business growth.
We hope that this case study has provided you with some insights into our approach to photography and how we work with our clients to achieve their goals. If you have any questions, or if you would like to learn more about our services, please contact us. We would be happy to discuss your specific needs and see how we can help.
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