The following is a case study about a warehouse video project we completed for Samuel, Son & Co, a North American processor and distributor of industrial products. The project took place at their Brantford, Ontario location and the purpose of the video was to provide an overview of the facility, machinery, and people working.
Promo Video
Our Client:
Who is Samuel, Son & Co?
Samuel, Son & Co. is a leading North American processor and distributor of industrial metals. With its inception dating back to 1855, the company has solidified its presence in the metals industry, playing a pivotal role in serving diverse sectors, including automotive, aerospace, manufacturing, and construction.
Samuel, Son & Co. operates across several countries, demonstrating a global footprint while maintaining a strong commitment to quality, innovation, and customer service. The company’s diverse range of products includes carbon steel, stainless steel, aluminum, and specialty metals, among others.
The company has also been family owned for five generations, over a span of 169 years, embodying values of integrity, respect, and collaboration in its operations.
What Makes Samuel, Son & Co Different?
Samuel, Son & Co distinguishes itself from its competition through a unique combination of history, scale, and innovation. Its rich heritage, dating back to 1855, stands as a testament to its resilience and ability to adapt to changing market conditions. This historical foundation provides a deep understanding of industry cycles, customer needs, and robust business practices that newer companies might lack.
Furthermore, Samuel’s impressive expansion to over 80 facilities with more than 5,500 employees across North America not only showcases its physical presence but also its vast resource network. This scale grants Samuel an unparalleled ability to serve a diverse base of customers with speed and efficiency, achieving economies of scale that enable competitive pricing and high service levels.
Innovation is another critical differential for Samuel, Son & Co. The commitment to innovation is evident in its investment in cutting-edge technology and manufacturing processes, enabling it to offer unique solutions and value-added services that go beyond traditional metal processing and distribution. This focus on continuous improvement and advancement positions Samuel, Son & Co not just as a supplier, but as a strategic partner to its clients, capable of contributing to their success in significant ways.
Objective:
Why is a Warehouse Video Beneficial for Samuel, Son & Co?
Primarily, the warehouse video served as a dynamic tool for showcasing the company’s extensive facilities, cutting-edge technology, and skilled workforce. It was designed to visually communicate the efficiency, innovation, and scale of Samuel’s operations to current and potential clients, highlighting their capability to meet diverse customer needs effectively.
Additionally, the warehouse video aimed to enhance the company’s brand image and build trust by emphasizing its commitment to quality and customer service. In an era where digital presence is critical, this multimedia approach was also strategically used to augment the company’s marketing and sales efforts, providing an engaging platform to tell the company’s story and showcase it’s values.
Equally important was the intention to shine a spotlight on the core of their business—the people. This aspect of the warehouse video was designed to provide insight into who the Samuel, Son & Co. team members are, their roles within the company, and the expertise they bring to the table. By fabricating a comprehensive visual narrative, the company sought to not just illustrate their operational capabilities, but also to humanize their brand, illustrating a commitment to quality, efficiency, and teamwork that differentiates them in the industrial metals sector.
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The Process:
Pre-Production
This initial phase was centered around strategic planning and coordination. We conducted a meeting with Samuel, Son & Co.’s marketing team to understand their objectives, brand message, and the key features of the warehouse to be highlighted.
A general storyboard was developed to outline the warehouse video’s structure and content, ensuring a seamless flow. Additionally, we had visited the facility previously for a large photography project, so we already had a comprehensive understanding of the site itself. We noted optimal filming locations, areas to avoid, as well as areas that may require additional lighting etc.
Filming
For this particular project, we utilized our cinematic DJI Inspire II drone. We wanted the aerial vantage point to be able to showcase the scale of the operation, as well as film dynamic shots of the intricate machinery.
Special attention was paid to illustrating the technological advancements Samuel, Son & Co. has integrated into its processes. The production team worked closely with warehouse staff to coordinate filming, minimizing any disruption to the day-to-day operations while ensuring authentic depictions of the workforce in action.
Post-Production
In the post-production phase, the raw footage was meticulously edited to craft a compelling narrative that aligns with Samuel, Son & Co.’s branding and objectives. The editing process included typical things like colour correction, stabilization, as well as song selection to reflect the vibe of the video and how Samuel wanted to be represented.
The final video was reviewed in collaboration with Samuel, Son & Co. representatives to ensure it met their expectations and accurately represented their brand.
Related: Case Study: Industrial Promo Video for Yvon Building Supply
Usage
Upon completion, Samuel, Son & Co. strategically deployed the warehouse video across multiple platforms to achieve their business and communications objectives. First and foremost, the video became a centerpiece in client presentations, allowing the sales team to vividly illustrate the company’s operational capabilities and technological advancements. This approach not only engaged potential clients but also instilled confidence in Samuel’s ability to meet their needs.
For recruitment efforts, the warehouse video served an equally critical role. By showcasing the dynamic, technology-driven work environment and the team’s skill set, it aimed to attract top talent who were eager to be part of an innovative and growth-oriented company. The visualization of the company’s scale, sophistication, and commitment to employee welfare made it an appealing employer in a competitive job market.
Internally, the warehouse video was utilized for enhancing employee morale and fostering a sense of pride in the workforce. It was shared across internal communication channels, providing employees a broader perspective of their contribution to the company’s success. This not only bolstered team unity but also reinforced the company’s values and commitment to excellence.
In summary, the warehouse video became a versatile tool for Samuel, Son & Co., serving not just as a marketing asset but also as a means to invigorate the company’s recruitment and internal communications strategy.
Related: Case Study: Website Images for Technical Adhesives
Conclusion
The creation and strategic usage of the warehouse video for Samuel, Son & Co. represent a comprehensive approach to leveraging digital media for business growth, market positioning, and internal team building. This endeavor underscores the importance of visual communication in articulating a company’s capabilities, technological edge, and commitment to quality and customer satisfaction.
By thoroughly planning, executing, and utilizing this warehouse video across various platforms, Samuel, Son & Co. has set a benchmark for how companies in the manufacturing and distribution sectors can effectively use multimedia content to enhance their brand, engage with potential clients, attract talented employees, and foster a cohesive corporate culture. Ultimately, this project exemplifies the power of visual storytelling in driving business objectives and strengthening organizational identity in a competitive marketplace.
We hope that this case study has provided you with some insights into our approach and how we work with our clients to achieve their goals. If you have any questions, or if you would like to learn more about our services, please contact us. We would be happy to discuss your specific needs and see how we can help.
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