News & Updates
Case Study: Marketing images for Ontario Creates
The following is a case study about a photography project we completed for Ontario Creates, an agency of the provincial government focused on economic growth & development via the arts. Our client wanted a catalogue of marketing images that showcase the dynamic & vast landscapes of Ontario, which would in turn promote the province as a versatile place to film or host a variety of projects.
8 Benefits of Aerial Photography
Aerial photography has become increasingly popular recently as drones have become more accessible and easy to use. Here are eight benefits of aerial photography that make it a valuable tool for businesses and professionals.
5 Tips For Retaining Website Visitors
How Do You Keep Visitors On Your Website For Longer? We Found Out The Answers. Getting people to visit your website is one thing. Getting them to stay on it is another. Connecting with onsite visitors and engaging them with your content is one of the most important...
What is a Headshot and How Can It Help You?
A headshot is simply a photograph of a person’s head and shoulders. It is a simple photograph, but it can be a deceptively difficult image to create.
How to Hang Artwork with Ease
Whether it’s an old family photo, a treasured painting, or a vibrant print, adding artwork to your home is one of the most effective ways to make a space feel warm and inviting. But before enjoying your new artwork, you must hang it up!
What are the Benefits of Press Releases for Your Business? We asked Industry Professionals.
Press releases are a great way for businesses to announce significant news and spread information quickly. They can create awareness, generate leads, and enhance their brand’s reputation. But press releases also have many other advantages that can help your business to succeed and grow.
Case Study: Lifestyle Images for Yoho Water
The following is a case study about a photography project we completed for Yoho Water, a bottled water company that utilizes natural alkaline water from Muskoka, Ontario. Our client wanted to have a set of lifestyle images created to be used for their website, social media and other marketing materials.
Why Camera Shift is Important in Architectural Photography
If you’re an architect, then you know that the devil is in the details. And when it comes to photography, one of the most important details is perspective.
Case Study: Rebranding images for Kaneff Golf
The following is a case study about a photography & videography project we completed for Kaneff Golf, an established golf company in Southern Ontario. Our client was in the process of completing a total brand refresh and needed high-quality visual assets that aligned with their newly established brand identity. We were tasked with completing landscape photography, lifestyle photography, drone photography & videography, as well as capturing and putting together a promo video.
Case Study: Lifestyle Images for West Egg Security
The following is a case study about a photography project we completed for The West Egg Group, a company that offers staffing solutions across multiple markets and locations in the GTA.
What is Depth of Field?
There’s a lot that goes into taking a great photograph. Composition, lighting, and timing all play a role. But one of the most important elements of a great photo is depth of field. In this blog post, we’ll break down what depth of field is and how you can use it to take better photographs.
What is Motion Blur and How to Use It in Your Photography
Motion blur is an interesting effect that can be used in photography to create a sense of motion. It can be used to convey a feeling of speed or to show the motion of objects in a photograph.
The Pros and Cons of Renting a Photo Studio
If you're a photographer, chances are you've considered renting a photo studio at some point. After all, having your own space where you can control the lighting and environment can be a great way to get the perfect shot. But is it worth it? Let's take a look at the...
Case Study: Retail Store Photography for Diptyque
The following is a case study about a photography project we completed for Diptyque, a luxury parfumerie carrying an assortment of curated perfumes, candles, as well as face and body care products.
Case Study: Retail Photography for Dyson
The following is a case study about a photography project we completed for Dyson, an innovator in technology for household products. The goal of the project was to capture Dyson’s SIS expansion setup with Best Buy Canada.
Case Study: Architectural Photography for Louis Poulsen
The following is a case study about a photography project we completed for Louis Poulsen, a Danish lighting manufacturer. The goal of the project was to have the luxury light fixtures be the statement piece of the photo at the high-end home they were installed in.
The Power of the Image: Pictures of Factory Workers
Factory workers are the backbone of the industrial manufacturing industry. Without them, products would not be made and businesses would not be able to operate. That is why it is important to celebrate these hardworking individuals with some amazing factory worker photos!
What Are the Most Important Images to Promote your Business? We asked Businesses
When it comes to marketing your business, you can never be too careful. You want to make sure that you are using the right tools and techniques to reach your target audience. And one of the most important tools at your disposal is imagery.
City Photography: 10 Tips for Great Cityscapes
Cityscapes can be some of the most challenging and rewarding photography subjects there are. There are so many elements to capture and weave together into a successful photograph.
What is Industrial Photography? A Quick Introduction
Industrial photography is a type of photography that is used to capture images of industrial equipment, workers, processes, and machinery. This type of photography can be used for a variety of purposes, including advertising and marketing.
Why Lifestyle Photography is Important for Marketers
Great lifestyle photography is all about authenticity. These days, consumers are bombarded with marketing messages from all sides, and they’ve become quite adept at spotting inauthenticity a mile away.
10 Headshot Tips To Make You Look Great
Are you thinking about getting professional headshots? I’ve got 10 great tips for you to look your best.
Elements of a Great Business Photoshoot: How to Make Your Company Look Good
In this blog post, we will discuss the elements of a great business photoshoot. By following these simple tips, you can make your company look good and help promote your brand.
A Comprehensive Guide to Drone Photography in Toronto: Everything You Need to Know
In this comprehensive guide, we’ll discuss everything you need to know about drone photography in Toronto.
Toronto Photography: Capturing the Beauty of Canada’s Largest City
Toronto is Canada’s largest city and one of its most beautiful. From the CN Tower to the Toronto Islands, there are plenty of amazing sights to see in this vibrant metropolis.