Photography Blog
News & Updates
Marketing Strategies to Engage Your Target Audience
Engaging your target audience is fundamental to successful marketing strategies. After all, without capturing the attention and interest of your ideal customers, even the most innovative products or services can go unnoticed. But with so...
10 Top Newsletter Platforms Recommended by Business Professionals
Email newsletters remain a vital component of any modern marketing strategy. While social media and paid ads dominate the headlines, newsletters offer something irreplaceable—direct access to your target audience's inbox. For brands, this...
Case Study: Welding Photography & Videography for Weldtech Training
The following is a case study about a welding photography & videography project we completed for Weldtech Training, a customized welding education and consulting service in Mississauga, Ontario. The purpose of the project was...
Case Study: Industrial Testimonial Video for IKO Industries Ltd.
The following is a case study about an industrial testimonial video we completed for IKO Industries Ltd., a global roofing, waterproofing, and insultation company. The purpose of the project was to put together an industrial testimonial...
Case Study: Industrial Marketing Photography for Barricade Traffic Services Inc.
The following is a case study about an industrial marketing photography project we completed for Barricade Traffic Services Inc., a leader in traffic management products and services in the GTA and surrounding areas. The purpose of the...
Case Study: School Architectural Photography for J.L Richards & Associates Limited
The following is a case study about a school architectural photography project we completed for J.L Richards & Associates Limited, an engineering, architecture, and planning services firm.
How Marketers Can Utilize Emotion-Evoking Images To Their Benefit
In the world of marketing, images are more than just decoration—they're a powerful tool that can evoke emotions and forge connections between brands and consumers. But why do marketers strive to create these emotional bonds, and what...
Case Study: Hospital Architectural Photography of Women’s College Hospital for BB-GI.
The following is a case study about a hospital architectural photography project we completed of the Women's College Hospital for BB-GI, a global infrastructure investment company. The purpose of the project was to capture photography of...
A Comprehensive Guide: Captivating Your Audience with Engaging Images in Email Newsletters
Crafting a newsletter that converts readers into loyal customers requires more than just compelling copy. The right images can significantly boost engagement, retention, and click-through rates. But how do you select the perfect visuals...
Case Study: Architectural Mall Photography for EllisDon of the World Exchange Plaza in Ottawa
The following is a case study about an architectural mall photography project we completed for EllisDon, a leading global construction services company. They recently completed a renovation at the World Exchange Plaza in Ottawa, and we...
Recruitment Photography: The Role Images Play in Enhancing Employee Recruitment Strategies
This blog post explores the role of recruitment photography in enhancing employee recruitment strategies, dives into why images are pivotal in the hiring process, and discusses how to measure the success of these visual strategies.
From Scroll to Sale: Crafting Scroll-Stopping Visual Content for Social Media
In an era where digital content is as ubiquitous as leaves in the wind, finding ways to truly grab consumers’ attention can start to feel like a Sisyphean task. However, thanks to the constantly evolving state of the online world and the...
Case Study: Golf Tournament Photography & Videography for Sobeys
The following is a case study about a golf tournament photography & videography project we completed for Sobeys, a large Canadian supermarket chain. Each year Sobeys puts on a charitable golf tournament, called the Empire Golf...
Case Study: Retail Store Photography for Browns Shoes
The following is a case study about a retail store photography project we completed for Browns Shoes, a Canadian brand name footwear retailer. Recently two of their flagship stores in Toronto received renovations and the purpose of the...
The Key Benefits of Brand Humanization & Why It Matters
In today’s rapidly evolving marketplace, the concept of brand humanization has emerged as a pivotal strategy for businesses seeking to forge stronger connections with their target audience. When writing additional articles for our blog on...
Case Study: Industrial Transportation Photography for Seaboard Transport
The following is a case study about an industrial transportation photography project we completed for Seaboard Transport Group of Companies, a transportation and logistics company with a specialization in the transport of hazardous...
Case Study: Industrial Mining Photography for Metso
The following is a case study about an industrial mining photography project we completed for Metso, a global partner and supplier for businesses in the aggregates, mining, metals refining, and recycling industries. This shoot took place...
Case Study: Medical Facility Photography for Clearpoint Health Network
The following is a case study about a medical facility photography project we completed for Clearpoint Health Network, Canada’s largest independent surgical partner. This project took place at their Mississauga location and the...
The Pillars of Trust in Branding: A Deep Dive into Brand Credibility
In the hustle and bustle of the modern marketplace, where businesses are vying for consumer attention through the digital landscape, one intangible but invaluable asset remains at the heart of every brand’s success: credibility. For...
Case Study: Construction Marketing Photography for PCL Across North America
The following is a case study about a series of construction marketing photography projects we completed for PCL Construction, a global general contracting company serving markets in Canada, the United States, Australia, and the...
Case Study: Warehouse Video for Samuel, Son & Co.
The following is a case study about a warehouse video project we completed for Samuel, Son & Co, a North American processor and distributor of industrial products. The project took place at their Brantford, Ontario location and the...
Case Study: Industrial Promo Video for Yvon Building Supply
The following is a case study about an industrial promo video we put together for Yvon Building Supply, a leading building material supplier.
Case Study: Architecture Photography for McDonald’s Restaurants
The following is a case study about a series of impressive architecture photography projects we completed for McDonald’s Restaurants of Canada Limited. The projects took place in Western Ontario and were focused on new build...
Case Study: Architectural Photography of Indigo Books & Music Inc.
The following is a case study about an architectural photography project we completed for Chandos Construction, a Canadian general contractor and construction project management company. The project took place at the brand new Indigo...
Think Big, Act Local: 6 Creative Strategies for Building Brand Awareness in Your Community
While focusing on national or international clients has advantages for certain brands, building local brand awareness is important for businesses that rely on more localized trade. However, marketing locally can require different tactics...
Effective Ways to Use Professional Photography to Market to Your Target Audience
When it comes to running a successful marketing campaign, quality images are crucial. Audiences are more likely to engage with content that includes authentic and visually appealing imagery. By using Professional photography, you capture...
What Is Digital Alchemy & How Can You Use It In Your Photography?
Being a photographer is about so much more than just pointing and shooting. Regardless of what type of photography you’re doing, the journey from creative conception to the final image requires a clear vision, attention to detail, and...
After the Photoshoot: How to Choose the Right Website Images
Images have a significant impact on your visitors and how they perceive your brand. Deciding which image to use is often more complex than just picking the one you find the most attractive. In this blog, we discuss the importance of...
Case Study: Construction Photography for Multiplex
The following is a case study about a construction photography project we completed for Multiplex, a leading global construction contractor. The project took place downtown Toronto at The Quay, a new 21-storey, 263-unit tower at 370...
Case Study: Laboratory Photography for Noblegen Inc.
The following is a case study about a laboratory photography project we completed in 2020 for Noblegen Inc. (now Solar Bio Tech), an advanced digital biology company within the food and agriculture industry. Our client commissioned us to...
Case Study: Mining Photography for Great Bear Resources
The following is a case study about a mining photography project we completed for Great Bear Resources back in 2019. The goal of the project was to showcase their flagship site in Red Lake, Ontario. Our client wanted to utilize...
Benefits of Using Images in Client Proposals
Images can fundamentally transform the dynamics of a client proposal, enhancing its effectiveness and overall impact. When used strategically, images not only add visual interest and engage the reader’s attention, but they can also...
Case Study: Logistics Photography for the Canadian Union of Postal Workers
The following is a case study about a logistics photography project we completed for the Canadian Union of Postal Workers (CUPW). Our client wanted to curate images of their union members and the various roles they perform for Canada...
Key Strategies for Building Consumer Trust in Your Brand
When writing various case studies or blog content for our website, a common theme that keeps coming up is the importance of evoking a sense of trust through various marketing efforts. For us at Robert Lowdon Photography, we deliver this...
Case Study: Industrial Railway Photography for Cando Rail
The following is a case study about an industrial railway photography project we completed for Cando Rail & Terminals, a builder and operator of custom rail solutions across North America. Our client required photos of various rail...
Case Study: Industrial Architecture Photography Projects Across the GTA
Industrial architecture is a very niche market. It is used for warehouses, factories and manufacturing projects and is often photographed in stages from the beginning of construction to completion. Industrial building photography creates...
The Top 8 Powerful Trends in Corporate Office Teamwork Photography for Marketing Purposes
In this blog post, we will explore why teamwork is important in the workplace, discuss how visuals can emphasize it, share current trends in office teamwork marketing imagery, and provide examples of our favourite office teamwork images...
Case Study: Architectural Photography for Bluebird Self Storage Across Canada
The following is a case study about multiple photography projects we completed for Bluebird Self Storage, a cutting-edge Canadian storage facility. Our client was in search of a reliable photographer who could provide visual assets with a...
Respect and Responsibility in Business Photography: Ethical Considerations in Photographing Employees
So often, we see employee headshots, group photos of workers, or even candid snapshots of staff in the workplace on business websites. This has become an excellent, engaging way to create an emotional connection with customers, and it...
The Top 16 Things to Consider During Company Rebranding, According to Industry Professionals
To help navigate the complex process of rebranding, we’ve gathered insights from 16 industry experts, including founders, CEOs, and marketing professionals. From evaluating your website and brand messaging to measuring the success,...
