Photography Blog
News & Updates
After the Photoshoot: How to Choose the Right Website Images
Images have a significant impact on your visitors and how they perceive your brand. Deciding which image to use is often more complex than just picking the one you find the most attractive. In this blog, we discuss the importance of...
Case Study: Construction Photography for Multiplex
The following is a case study about a construction photography project we completed for Multiplex, a leading global construction contractor. The project took place downtown Toronto at The Quay, a new 21-storey, 263-unit tower at 370...
Case Study: Laboratory Photography for Noblegen Inc.
The following is a case study about a laboratory photography project we completed in 2020 for Noblegen Inc. (now Solar Bio Tech), an advanced digital biology company within the food and agriculture industry. Our client commissioned us to...
Case Study: Mining Photography for Great Bear Resources
The following is a case study about a mining photography project we completed for Great Bear Resources back in 2019. The goal of the project was to showcase their flagship site in Red Lake, Ontario. Our client wanted to utilize...
Benefits of Using Images in Client Proposals
Images can fundamentally transform the dynamics of a client proposal, enhancing its effectiveness and overall impact. When used strategically, images not only add visual interest and engage the reader’s attention, but they can also...
Case Study: Logistics Photography for the Canadian Union of Postal Workers
The following is a case study about a logistics photography project we completed for the Canadian Union of Postal Workers (CUPW). Our client wanted to curate images of their union members and the various roles they perform for Canada...
Key Strategies for Building Consumer Trust in Your Brand
When writing various case studies or blog content for our website, a common theme that keeps coming up is the importance of evoking a sense of trust through various marketing efforts. For us at Robert Lowdon Photography, we deliver this...
Case Study: Industrial Railway Photography for Cando Rail
The following is a case study about an industrial railway photography project we completed for Cando Rail & Terminals, a builder and operator of custom rail solutions across North America. Our client required photos of various rail...
Case Study: Industrial Architecture Photography Projects Across the GTA
Industrial architecture is a very niche market. It is used for warehouses, factories and manufacturing projects and is often photographed in stages from the beginning of construction to completion. Industrial building photography creates...
The Top 8 Powerful Trends in Corporate Office Teamwork Photography for Marketing Purposes
In this blog post, we will explore why teamwork is important in the workplace, discuss how visuals can emphasize it, share current trends in office teamwork marketing imagery, and provide examples of our favourite office teamwork images...
Case Study: Architectural Photography for Bluebird Self Storage Across Canada
The following is a case study about multiple photography projects we completed for Bluebird Self Storage, a cutting-edge Canadian storage facility. Our client was in search of a reliable photographer who could provide visual assets with a...
Respect and Responsibility in Business Photography: Ethical Considerations in Photographing Employees
So often, we see employee headshots, group photos of workers, or even candid snapshots of staff in the workplace on business websites. This has become an excellent, engaging way to create an emotional connection with customers, and it...
The Top 16 Things to Consider During Company Rebranding, According to Industry Professionals
To help navigate the complex process of rebranding, we’ve gathered insights from 16 industry experts, including founders, CEOs, and marketing professionals. From evaluating your website and brand messaging to measuring the success,...
Case Study: Website Images for Technical Adhesives
The following is a case study about a photography project we completed for Technical Adhesives, a manufacturer of industrial adhesives. Our client was looking for photographs of their employees working in their laboratory, manufacturing,...
An Expert’s Guide to Rebranding, in Conversation with Asia Dizon
What goes into a company rebranding strategy? Where do you start? How do you determine what’s important vs what isn’t as important during a rebrand? How do you launch it? And ultimately, why does a company rebrand? We put...
Authenticity, the Power of Visual Storytelling for Businesses
To better understand the significance of authenticity in website and marketing images, we reached out to a diverse group of professionals, including CEOs, founders, marketing experts, and some of our clients we’ve had the pleasure...
Case Study: Website Rebranding Images for Axonify
The following is a case study about a photography project we completed for Axonify, a global tech company that provides workplaces with frontline training solutions. The client was working with an agency, The Starr Conspiracy, who was...
Case Study: Food Photography for Choux Lab
This is a case study about a photography project we completed for Choux Lab, a bakery established in 2022 in Toronto, Ontario. Our client was in the process of launching their very first website and needed professional food photography to...
Case Study: Marketing images for Ontario Creates
The following is a case study about a photography project we completed for Ontario Creates, an agency of the provincial government focused on economic growth & development via the arts. Our client wanted a catalogue of marketing...
6 Tips For Incorporating Corporate Photography Into Your Marketing
High-quality photos and images are some of the highest-performing types of content on the internet. People across the world love to consume visually engaging content, which means that any business that incorporates them into its marketing...
8 Benefits of Aerial Photography
Aerial photography has become increasingly popular recently as drones have become more accessible and easy to use. Here are eight benefits of aerial photography that make it a valuable tool for businesses and professionals.
5 Tips For Retaining Website Visitors
How Do You Keep Visitors On Your Website For Longer? We Found Out The Answers. Getting people to visit your website is one thing. Getting them to stay on it is another. Connecting with onsite visitors and engaging them with your content...
What is a Headshot and How Can It Help You?
A headshot is simply a photograph of a person’s head and shoulders. It is a simple photograph, but it can be a deceptively difficult image to create.
How to Hang Artwork with Ease
Whether it’s an old family photo, a treasured painting, or a vibrant print, adding artwork to your home is one of the most effective ways to make a space feel warm and inviting. But before enjoying your new artwork, you must hang it...
What are the Benefits of Press Releases for Your Business? We asked Industry Professionals.
Press releases are a great way for businesses to announce significant news and spread information quickly. They can create awareness, generate leads, and enhance their brand’s reputation. But press releases also have many other...
Case Study: Lifestyle Images for Yoho Water
The following is a case study about a photography project we completed for Yoho Water, a bottled water company that utilizes natural alkaline water from Muskoka, Ontario. Our client wanted to have a set of lifestyle images created to be...
Why Camera Shift is Important in Architectural Photography
If you’re an architect, then you know that the devil is in the details. And when it comes to photography, one of the most important details is perspective.
Case Study: Rebranding images for Kaneff Golf
The following is a case study about a photography & videography project we completed for Kaneff Golf, an established golf company in Southern Ontario. Our client was in the process of completing a total brand refresh and needed...
Case Study: Lifestyle Images for West Egg Security
The following is a case study about a photography project we completed for The West Egg Group, a company that offers staffing solutions across multiple markets and locations in the GTA.
What is Depth of Field?
There’s a lot that goes into taking a great photograph. Composition, lighting, and timing all play a role. But one of the most important elements of a great photo is depth of field. In this blog post, we’ll break down what...
What is Motion Blur and How to Use It in Your Photography
Motion blur is an interesting effect that can be used in photography to create a sense of motion. It can be used to convey a feeling of speed or to show the motion of objects in a photograph.
The Pros and Cons of Renting a Photo Studio
If you're a photographer, chances are you've considered renting a photo studio at some point. After all, having your own space where you can control the lighting and environment can be a great way to get the perfect shot. But is it worth...
Case Study: Retail Store Photography for Diptyque
The following is a case study about a photography project we completed for Diptyque, a luxury parfumerie carrying an assortment of curated perfumes, candles, as well as face and body care products.
Case Study: Retail Photography for Dyson
The following is a case study about a photography project we completed for Dyson, an innovator in technology for household products. The goal of the project was to capture Dyson’s SIS expansion setup with Best Buy Canada.
Case Study: Architectural Photography for Louis Poulsen
The following is a case study about a photography project we completed for Louis Poulsen, a Danish lighting manufacturer. The goal of the project was to have the luxury light fixtures be the statement piece of the photo at the high-end...
The Power of the Image: Pictures of Factory Workers
Factory workers are the backbone of the industrial manufacturing industry. Without them, products would not be made and businesses would not be able to operate. That is why it is important to celebrate these hardworking individuals with...
What Are the Most Important Images to Promote your Business? We asked Businesses
When it comes to marketing your business, you can never be too careful. You want to make sure that you are using the right tools and techniques to reach your target audience. And one of the most important tools at your disposal is...
City Photography: 10 Tips for Great Cityscapes
Cityscapes can be some of the most challenging and rewarding photography subjects there are. There are so many elements to capture and weave together into a successful photograph.
What is Industrial Photography? A Quick Introduction
Industrial photography is a type of photography that is used to capture images of industrial equipment, workers, processes, and machinery. This type of photography can be used for a variety of purposes, including advertising and...
Why Lifestyle Photography is Important for Marketers
Great lifestyle photography is all about authenticity. These days, consumers are bombarded with marketing messages from all sides, and they’ve become quite adept at spotting inauthenticity a mile away.
