by Megan Lowdon | Nov 28, 2023 | Posts About the Business of Photography, Posts About Advertising Photography
As a marketing manager, CEO, or creative director, you know that visuals are essential for a successful website. Images have a significant impact on your visitors and how they perceive your brand. Deciding which website images to use is often more complex than just...
by Megan Lowdon | Oct 18, 2023 | Posts About the Business of Photography, Posts About Advertising Photography
Images can fundamentally transform the dynamics of a client proposal, enhancing its effectiveness and overall impact. When used strategically, images not only add visual interest and engage the reader’s attention, but they can also complement the text,...
by Megan Lowdon | Oct 3, 2023 | Posts About Advertising Photography, Posts About the Business of Photography
When writing various case studies or blog content for our website, a common theme that keeps coming up is the importance of evoking a sense of trust through various marketing efforts. For us at Robert Lowdon Photography, we deliver this for our clients through...
by Carmen DoCampo | Jul 24, 2023 | Guest, Posts About the Business of Photography
So often, we see employee headshots, group photos of workers, or even candid snapshots of staff in the workplace on business websites. This has become an excellent, engaging way to create an emotional connection with customers, and it helps a business and brand to...
by Megan Lowdon | May 11, 2023 | Posts About Advertising Photography, Posts About the Business of Photography
Recently I was editing one of our case studies and found a recurring theme throughout the piece – producing authentic images. We hear this so often from our clients; they want their marketing efforts to tell the real story of their business and, as a result,...
by Megan Lowdon | Dec 21, 2022 | Posts About Advertising Photography, Posts About the Business of Photography
A press release is an excellent way for businesses to announce important news and spread information quickly. As a result, they can create awareness, generate leads, and enhance brand reputation. But press releases also have many other advantages that can help your...
