by Carmen DoCampo | Jan 22, 2024 | Posts About the Business of Photography
Before your business can take over the world, it could benefit from taking over its local neighbourhood. While focusing on national or international clients has advantages for certain brands, building local brand awareness is important for businesses that rely on more...
by Carmen DoCampo | Dec 7, 2023 | Posts About the Business of Photography
Being a photographer is about so much more than just pointing and shooting. Regardless of what type of photography you’re doing, the journey from creative conception to the final image requires a clear vision, attention to detail, and immense skill. Together, these...
by Megan Lowdon | Nov 28, 2023 | Posts About the Business of Photography, Posts About Advertising Photography
As a marketing manager, CEO, or creative director, you know that visuals are essential for a successful website. Images have a significant impact on your visitors and how they perceive your brand. Deciding which website images to use is often more complex than just...
by Megan Lowdon | Oct 18, 2023 | Posts About the Business of Photography, Posts About Advertising Photography
Images can fundamentally transform the dynamics of a client proposal, enhancing its effectiveness and overall impact. When used strategically, images not only add visual interest and engage the reader’s attention, but they can also complement the text,...
by Megan Lowdon | Oct 3, 2023 | Posts About Advertising Photography, Posts About the Business of Photography
When writing various case studies or blog content for our website, a common theme that keeps coming up is the importance of evoking a sense of trust through various marketing efforts. For us at Robert Lowdon Photography, we deliver this for our clients through...
by Carmen DoCampo | Jul 24, 2023 | Guest, Posts About the Business of Photography
So often, we see employee headshots, group photos of workers, or even candid snapshots of staff in the workplace on business websites. This has become an excellent, engaging way to create an emotional connection with customers, and it helps a business and brand to...
