How Businesses Benefit From Drone Photography

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published February 2, 2022

how businesses are using drone photography

It’s a bird! It’s a plane! It’s a drone? Today, drone have become a popular and accessible tool to both individuals and businesses. These unmanned aerial vehicles (UAVs) have allowed us to gain a bird’s eye view of the world we live in. Through this new perspective, businesses are able to create exciting marketing assets, better manage projects, save money, and more.

As one of the most in-demand photography needs, businesses of all industry types are quickly realizing that drone photography is a positive investment for themselves. But drone photography isn’t as simple as flying it into the sky and snapping a few pictures — it requires aviation knowledge, extensive photography experience and a drone photography license.

Here are a few ways drone photography is used by a variety of businesses:

 

The Unique Marketing Opportunities of Drone Photography

Regardless of business type or industry, aerial photography can aid a business’s operation. Drone photography offers the ability to capture unique photos and video that just isn’t possible when taken with a camera on the ground. Drones now make aerial shots possible and financially accessible to a wide array on businesses. An aerial perspective offers eye-catching visuals that can be used in various marketing materials and campaigns.

Drones not only excel at aerial shots but also at capturing fast movement. Motion shots often create some of the most entertaining and visually appealing pictures or videos. Drone photography is capable of shooting live-action events that produce high-quality content from a variety of angles. Due to the maneuverability of drones, in a matter of seconds, images can be taken anywhere from a 360-degree angle — allowing businesses to capture the right photography assets.

 

A New Perspective From the Air

Drones afford the ability to gain easy visibility from different perspectives that aren’t available at ground level. Whether a business is scouting locations for events, buying land or assessing landscape resources drone photography can help businesses make informed decisions by weighing benefits and disadvantages with visual evidence.


A great example would be how aerial footage was used in an effort to evaluate potential areas where pesticides could possibly end up when applied to nearby farms prior so as not to cause any harm; this type of information would otherwise have been difficult if not impossible without these flyovers providing clear shots showing exactly what conditions exist on each property.

Drone photography of downtown toronto
Drone shot in the core of downtown toronto

 

Agricultural Drone Photography

Agriculture is a critical piece of the economy. Farms hold hundreds of thousands of acres that need to be properly managed and cared for. Surveying this land, and being able to identify areas of concern becomes problematic with a one-dimensional view. Crops are susceptible to disease, pests, and natural disasters.

When large amounts of farmland are managed, it can be difficult to keep tabs on the health and well-being of every single acre. Drones save farmers and manage agriculture businesses money by helping identify failing plants, taking inventory of crops, mapping the farmland and its irrigation systems, and more. In these examples, drone photography helps save time and energy on large-scale surveying projects.

New technologies are even allowing drones to conduct farming activities such as spraying. This prevents the potential damage to crops and improves yields for the farmer

Related: A Comprehensive Guide to Drone Photography in Toronto: Everything You Need to Know

Architectural Drone Photography

Architectural drone photography is an innovative way to capture and share the world’s architecture. And, aerial photography has come a long way in recent years, thanks to the advent of drones. Drone photography offers a unique perspective on architecture, allowing photographers to capture buildings and structures in a whole new way.

By flying drones close to buildings, photographers can capture intricate details that would be otherwise impossible to see. And by getting a bird’s-eye view, they can also show buildings in context, revealing how they fit into the surrounding landscape. Whether it’s capturing the sweeping lines of a skyscraper or the delicate details of a cathedral, architectural drone photography is sure to impress.

Architecture drone image of storage centre
Drone photography of a bluebird self storage in toronto

 

Construction Drone Photography

The development of architecture and various construction projects is a step-by-step process. Due to the complexity associated with construction and the foundational integrity that is attached with every project, seeing the progression and being able to assess the build is critical. Construction drone photography can aid in evaluating a project’s timeline, structural satisfaction, and overall safety. When building larger-scale buildings and homes, inspecting the completed work isn’t always the easiest or safest when done by just the human eye. By using a drone, construction businesses, architects, and engineers can gain a better understanding of their projects.

 

Using Drones for Disaster Management

Drones have become an increasingly popular tool for disaster management over the past few years. Their ability to quickly and efficiently survey large areas of land has made them invaluable for search and rescue operations, as well as for providing up-to-date information on the status of a disaster area. Drones can also be equipped with thermal cameras, which can be used to locate people who are trapped in collapsed buildings or other debris. In addition, drones can be used to drop relief supplies into areas that are difficult to access by ground vehicles.

As drone technology continues to develop, it is likely that they will play an even more important role in disaster management in the future. Thanks to their unique capabilities, drones are quickly becoming an essential tool for keeping people safe during and after a disaster.

Construction photography 011 | robert lowdon photography
A future building site

Drone Inspection Services

Drones are becoming an increasingly popular tool for companies across a wide range of industries. One of the most popular uses for drones is drone inspection services. This involves using drones to inspect physical infrastructure, such as buildings, bridges, and power lines. Drone inspection services offer a number of advantages over traditional methods, such as being faster, cheaper, and more safe. In addition, drones can reach places that are difficult or dangerous for humans to access. As a result, drone inspection services are becoming an essential part of many companies’ operations.

Drone Mapping Services

Companies use drone mapping services to create accurate, up-to-date maps of their properties. This can be helpful for keeping track of assets, monitoring environmental conditions, and planning future development.

Drone mapping involves flying a drone over the property in question and taking photos or video footage. This footage is then processed to create a 3D model of the land. This model can be used to create detailed maps, which can be helpful for a variety of purposes. For example, companies can use drone maps to track the location of assets, such as equipment or inventory. They can also use them to monitor environmental conditions, such as soil erosion or water contamination. Finally, drone maps can be used to plan future development, such as identify the best location for a new building or road.

Drone image of new house construction
A new home construction in northwestern ontario – near kenora

Drones in Movie Making and High End Film

Drones have become an increasingly popular tool for filmmakers in recent years, thanks to their versatility and relatively low cost. Drones can be used for a variety of purposes, from capturing sweeping aerial shots to getting close-up footage of fast-moving action. They can also be used to capture hard-to-reach angles or locations that would be unsafe or impractical for a human camera operator to access. As drone technology continues to evolve, it is likely that drones will play an even bigger role in the world of filmmaking. High-end film productions are already beginning to make use of drone technology, and it is now a standard part of the Hollywood visual vocabulary.

We utilized drone video in this project to really show off the scale of the golf course

Cost-Effective Photography: Drones vs Helicopters

The use of drones in construction photography making it easier and more affordable for businesses to take high-quality aerial footage. Before, taking these photos from a helicopter or plane would have been the only way but now with this new technology comes many benefits: time efficiency as well cost effectiveness!

On average, helicopters cost roughly $1200 per hour, plus photographer rates. This required significantly more expense and heightened the barrier to entry for businesses. Now with drone photography, businesses can work with professional photographers to create and capture a library of assets in a time-efficient and cost-efficient manner.

How Much Does it Cost to Have Drone Pictures Taken?

Drone photography is quickly becoming the go-to method for capturing those perfect aerial shots. But how much does it cost to have drone pictures taken? The answer, surprisingly, is not as much as you might think. While drone photography cost is anywhere from $50 to $350 per hour, the average cost is closer to $200/hr. Top drone photography services can be more expensive.

So, if you’re looking to capture some incredible aerial shots, drone photography is a great option that provides a tremendous amount of value.

Is there a Demand for Drone Photography?

Drone photography is a rapidly growing field with immense potential. Individuals and businesses are starting to see the demand for this new type of photography, and it shows no signs of slowing down.

Drones offer a unique perspective that can be used for everything from capturing photos of landscapes to taking aerial shots of events. In addition, drones are relatively affordable and easy to use, making them accessible to a wide range of photographers. As the demand for drone photography continues to increase, there is no doubt that this will be an exciting and innovative field to watch in the years to come.

What Types of Drones Do You Recommend?

Drones are becoming increasingly popular, and there are now a wide variety of drone models to choose from. When selecting a drone, it is important to consider the intended purpose. For example, if you plan to use the drone for photography or videography, you will need to select a model with high-quality cameras and stabilization features.

If you need a drone for industrial purposes, such as surveying a construction site, then you will need to select a model that is specifically designed for that purpose. There is no one-size-fits-all drone, so it is important to carefully consider your needs before making a purchase. With so many options on the market, finding the right drone can be a challenge. But with a little research, you should be able to find a drone that meets your specific needs.

Here is a quick list of Drones I recommend:

For professional drone photography and video: DJI Inspire 2

For inspection, construction and Mapping: DJI Matrice 300 RTK

For professional film: Alta with Red camera or similar variation.

In House Drone Photography vs Hiring a Professional Drone Operator

It depends. If you are a construction company running multiple operations for inspection and progress more than once a week or even daily – you should own a drone. It really is a matter of the drone photography costs. Is operating a drone in house or hiring drone photography company more cost effective in the end? Also, bear in mind the quality of the drone photography is very important. And, if the images are for your marketing you really want the best drone photography you can get – more on that below.

While drone technology has made it possible for anyone to take impressive aerial photos and videos, there are still some advantages to hiring a professional drone photographer. For one thing, professional drone operators have a lot of experience flying drones and know how to get the best possible shots. They also have access to high-end drones with features that amateur drone pilots may not be able to afford. In addition, professional drone operators must carry insurance in case of accidents, which can provide peace of mind for clients. Overall, while drone photography is accessible to everyone, there are still some benefits to hiring a professional.

Conclusion

Drones have become a popular and accessible tool to both individuals and businesses. These unmanned aerial vehicles (UAVs) have allowed us to gain a bird’s eye view of the world we live in. Through this new perspective, businesses are able to create exciting marketing assets, better manage projects, save money, and more. How does your business use drone photography? Let me know in the comments below or on our social media pages. We’d love to hear from you!

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