Case Study: Hospital Architectural Photography of Women’s College Hospital for BB-GI.

Written by Megan Lowdon

Megan is the Director of Operations at Robert Lowdon Photography. Megan has 10 years of experience in project management and logistics planning, having worked in the event and hospitality industry for large companies for many years.

Published October 16, 2024

hospital architectural photography of women's college hospital

The following is a case study about a hospital architectural photography project we completed of the Women’s College Hospital for BB-GI, a global infrastructure investment company. The purpose of the project was to capture photography of the intricate architectural designs of the hospital, as well as put together a short video reel for BB-GI’s portfolio.

Women’s College Hospital in Toronto is a renowned institution with a rich history of pioneering advances in women’s health care. Established over a century ago, the hospital has been at the forefront of innovative medical practices, focusing on research and education while providing exceptional patient care. The facility is notable for its modern design and sustainable architecture, blending functionality with aesthetic appeal. Its commitment to health equity and healthcare solutions has made it a leader in the field.

The following is a case study about a hospital architectural photography project we completed of the women's college hospital for bb-gi, a global infrastructure investment company. The purpose of the project was to capture photography of the intricate architectural designs of the hospital, as well as put together a short video reel for bb-gi's portfolio.
Aerial photography of women’s college hospital, highlighting the surrounding area.

Who is BB-GI?

BB-GI, known as BBGI Global Infrastructure, is a leading infrastructure investment firm specializing in long-term, conventional infrastructure assets. With a strong focus on the transportation, utilities, and social infrastructure sectors, BB-GI manages a diversified portfolio of essential infrastructure projects across the globe. The company is renowned for its sustainable investment approach, ensuring that the assets under their management not only provide robust financial returns but also deliver tangible benefits to surrounding communities and the environment.

What Makes BB-GI Different?

BB-GI distinguishes itself from competitors through its unwavering commitment to sustainability and community impact. Unlike many infrastructure investment firms that primarily focus on financial returns, BB-GI integrates environmental and social considerations into its investment strategies, actively seeking projects that offer broad societal benefits. This approach is evidenced by their investment in renewable energy and social infrastructure, aiming to create a more resilient and sustainable future.

Furthermore, BB-GI has established a strong reputation for transparency and reliability in managing projects, which is highlighted in various industry reports and client testimonials.

The following is a case study about a hospital architectural photography project we completed of the women's college hospital for bb-gi, a global infrastructure investment company. The purpose of the project was to capture photography of the intricate architectural designs of the hospital, as well as put together a short video reel for bb-gi's portfolio.
Hospital architectural photography of the atrium.
The following is a case study about a hospital architectural photography project we completed of the women's college hospital for bb-gi, a global infrastructure investment company. The purpose of the project was to capture photography of the intricate architectural designs of the hospital, as well as put together a short video reel for bb-gi's portfolio.
Image highlighting the architectural curves and tinctures of materials.
The following is a case study about a hospital architectural photography project we completed of the women's college hospital for bb-gi, a global infrastructure investment company. The purpose of the project was to capture photography of the intricate architectural designs of the hospital, as well as put together a short video reel for bb-gi's portfolio.
Atrium at women’s college hospital.
The following is a case study about a hospital architectural photography project we completed of the women's college hospital for bb-gi, a global infrastructure investment company. The purpose of the project was to capture photography of the intricate architectural designs of the hospital, as well as put together a short video reel for bb-gi's portfolio.
Security booth at the women’s college hospital in the main atrium.

Objective:

Why is Hospital Architectural Photography Important for BB-GI?

Hospital architectural photography plays a pivotal role for BB-GI in enriching their portfolio and enhancing their credibility as a leading infrastructure investor in social infrastructure projects. Capturing the architectural designs of premiere healthcare facilities, such as the Women’s College Hospital, showcases BB-GI’s commitment to investing in projects that prioritize both functional efficacy and aesthetic value.

These visual assets not only provide potential investors and stakeholders with a tangible representation of BB-GI’s projects but also exemplify the firm’s dedication to sustainable and innovative design solutions. High-quality photography aids in highlighting the impact of BB-GI’s investments on community health and well-being, illustrating how these infrastructures seamlessly integrate with their surroundings to deliver considerable social benefits.

Moreover, these images serve as a testament to BB-GI’s expertise in selecting projects that embody cutting-edge architecture and sustainable practices, further reinforcing their position as a responsible and forward-thinking player in the infrastructure investment sector.

How Can a Video Reel Benefit BB-GI?

By providing dynamic visual content, a video reel offers a comprehensive view of the hospital’s architecture and design concepts, capturing the core and flow of the building effectively. This immersive experience allows potential investors, stakeholders, and the general public to appreciate the functionality, elegance, and innovative elements of BB-GI’s projects.

Furthermore, video reels can effectively highlight the real-world operational environment of these infrastructures, illustrating their interaction with users and their role within the community. This vivid portrayal not only reinforces BB-GI’s commitment to quality and sustainability but also strengthens their branding by showcasing tangible outcomes of their investment philosophy.

As video content becomes increasingly popular for marketing and communication, having a compelling video reel aligns with modern content consumption trends, ensuring BB-GI remains at the forefront of the industry.

The Process:

Planning the Shoot

Effective planning is crucial to capturing high-quality hospital architectural photography that accurately reflects the architectural brilliance of the Women’s College Hospital. The shoot planning process began with a detailed assessment of the hospital’s most visually and functionally significant areas, deciding which architectural elements best represent its design philosophy and innovative features.

Important areas, such as the main entrance, patient care facilities, and communal spaces, are prioritized for their unique design elements and their role in the hospital’s operations.

Moreover, timing plays a key role in ensuring optimal lighting conditions, particularly for exterior shots. By scheduling these shots close to sunset, we leveraged natural light while avoiding harsh shadows that can obscure or detract from the building’s aesthetic charm.

Blurring People in Images

Including images with blurred people is used as a strategy in architectural photography, especially for projects within social infrastructures like hospitals. Blurring individuals in these photographs ensures privacy and complies with regulations, allowing the essence of human interaction with the space to be captured without compromising personal identities.

The practise of including people in architectural images highlights real-world usage, providing viewers with a lively and dynamic perspective of the environment, illustrating the functionality and purpose, while demonstrating how individuals engage with the designed environment. Blurring individuals also provides a sense of movement to the images.

This approach not only enriches the visual narrative but also enhances the storytelling aspect of the images, exhibiting the vibrant interaction between architecture and its inhabitants. Such images offer potential investors and stakeholders a more comprehensive view of the impact and utility of the infrastructure, reinforcing BB-GI’s commitment to creating human-centric, innovative spaces.

Utilizing Drone Photography

Drone photography offers an unparalleled perspective in capturing the scale and complexity of the Women’s College Hospital, as well as its geographical context within the bustling downtown area of Toronto. By employing aerial imaging, BB-GI can illustrate the impressive size of the hospital complex and its strategic integration into a densely populated urban environment. This vantage point not only emphasizes the significant footprint of the facility but also highlights its harmonious relationship with surrounding infrastructure and green spaces.

Moreover, drone footage showcases the hospital’s accessibility and its proximity to key city landmarks, thereby reinforcing its importance to the community it serves. This bird’s-eye view provides a comprehensive understanding of how the hospital functions within the urban tapestry, offering stakeholders insight into both the architectural achievement and the logistical considerations of its location.

As a cutting-edge tool in architectural presentation, drone photography complements BB-GI’s narrative of innovation and sustainability, aligning seamlessly with their vision for progressive urban development.

The following is a case study about a hospital architectural photography project we completed of the women's college hospital for bb-gi, a global infrastructure investment company. The purpose of the project was to capture photography of the intricate architectural designs of the hospital, as well as put together a short video reel for bb-gi's portfolio.
Hospital architectural photography highlighting the specialty curved features.
The following is a case study about a hospital architectural photography project we completed of the women's college hospital for bb-gi, a global infrastructure investment company. The purpose of the project was to capture photography of the intricate architectural designs of the hospital, as well as put together a short video reel for bb-gi's portfolio.
Image featured blurred people to provide a sense of movement to the image.
The following is a case study about a hospital architectural photography project we completed of the women's college hospital for bb-gi, a global infrastructure investment company. The purpose of the project was to capture photography of the intricate architectural designs of the hospital, as well as put together a short video reel for bb-gi's portfolio.
2nd floor of hospital, featuring common area where individuals can commune.
The following is a case study about a hospital architectural photography project we completed of the women's college hospital for bb-gi, a global infrastructure investment company. The purpose of the project was to capture photography of the intricate architectural designs of the hospital, as well as put together a short video reel for bb-gi's portfolio.
Hospital architectural photography showcasing living rooftop feature.

Usage

BB-GI will leverage the images and video reels as powerful tools in their marketing and investor relations strategies. These visual assets will be prominently featured in promotional materials, presentations, press releases, email newsletters, and on digital platforms, showcasing the high-quality, sustainable, and innovative nature of BB-GI’s projects. They serve as visual testimonials of BB-GI’s commitment to excellence, enabling stakeholders to discern the company’s impact on urban development and social infrastructures.

The imagery and video content will also be vital in communications with clients, partners, and the media, providing an impactful narrative that highlights the design, functionality, and societal benefits of BB-GI’s investments. By capturing the real-world applicability and the aesthetic value of their projects, BB-GI can articulate a compelling story that resonates with their target audience.

The following is a case study about a hospital architectural photography project we completed of the women's college hospital for bb-gi, a global infrastructure investment company. The purpose of the project was to capture photography of the intricate architectural designs of the hospital, as well as put together a short video reel for bb-gi's portfolio.
Exterior hospital architectural photography at women’s college hospital.

Conclusion

BB-GI’s strategic use of innovative visual tools like video reels, drone photography, and carefully curated architectural imagery, underscores their dedication to excellence and modernity in urban development projects. By offering comprehensive visual narratives that highlight design, functionality, and accessibility, BB-GI not only showcases the tangible benefits and impact of their architectural endeavors but also reinforces their reputation as leaders in sustainable and human-centric infrastructure solutions.

These hospital architectural photography assets provide stakeholders with a profound understanding of BB-GI’s projects, ensuring that the company’s commitment to creating vibrant, sustainable environments resonates clearly with investors, clients, and the communities they serve. As the demand for visually engaging content increases, BB-GI remains well-positioned at the forefront of the industry, effectively communicating their innovative vision and enhancing their market presence through compelling storytelling.

If you have any questions, or if you would like to learn more about hospital architectural photography or our other services, please contact us. We would be happy to discuss your specific needs and see how we can help take your visual marketing to the next level.

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