What is the Difference Between Commercial Photography and Advertising Photography

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published October 12, 2020

promotional photography of staff for large storage chain

Commercial and advertising photography are two different types of photography. Commercial photography is used to capture images for use in commercial purposes, such as product packaging, company brochures, or website design. Advertising photography, on the other hand, is used to create images that will be used in advertising campaigns.

One of the main differences between commercial and advertising photography is the purpose of the images. Commercial photography is typically used to showcase a product or service in a way that is appealing to potential customers. Advertising photography, on the other hand, is meant to create an emotional response in viewers, to make them want to buy the product or service being advertised. In addition to this, advertising photography often uses more provocative or eye-catching images than commercial photography does.

Another difference between these two types of photography is the way they are used. Commercial photography is typically used as part of an overall marketing strategy, while advertising photography is often used as the centerpiece of an advertising campaign.

Do You Need an Advertising Photographer?

If you are planning an advertising campaign, then you will need to hire an advertising photographer. This type of photographer specializes in creating images that will generate an emotional response in viewers, to get them interested in your product or service.

If you are not sure whether or not you need an advertising photographer, then you should consider the following factors:

The type of product or service you are selling: If you are selling a product that is not particularly visually appealing, then you may not need an advertising photographer. However, if you are selling a product that is meant to be seen and used, such as clothing or jewelry, then you will likely need an advertising photographer to help you show it off in the best light possible.

The type of advertising you are doing: If you are running a print ad campaign, then you will need an advertising photographer to provide you with images. However, if you are running a television or online campaign, then you may not need an advertising photographer, as these types of campaigns often use stock images.

Your budget: Advertising photography can be expensive, so you will need to factor this into your budget when deciding whether or not to hire an advertising photographer.

If you are still not sure whether or not you need an advertising photographer, then you should consult with a professional marketing or advertising agency. They will be able to help you determine whether or not an advertising photographer is right for your campaign.

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