How to Use Images For Seo

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published May 18, 2022

The rises over the city of Toronto

Do you struggle with using images for SEO? It can be confusing, but luckily, we’re here to help.

If you’re not using images in your SEO strategy, you’re missing out. Images can help improve your rankings, and they also make your content more engaging for readers. In this post, we’ll tell you how to use images for SEO.

We’ll also give you some tips on choosing the right images for your website. So read on to learn more!

Use Images that are High Quality and Relevant to your Post

The use of images can make or break a blog post. Relevant, high-quality images can help to illustrate a point, provide visual interest, and break up the text. On the other hand, irrelevant or low-quality images can be a distraction and can give the impression that the blog post is amateurish.

When selecting images for a blog post, it is important to choose ones that are relevant to the topic at hand. In addition, the images should be of high enough quality that they are not grainy or pixelated.

With so many free image sites available online, there is no excuse for using poor-quality images. You can go one step further and really make your posts stand out with professional photography.

By taking the time to select relevant, high-quality images, bloggers can ensure that their posts make a good impression through search engine optimization.

Add Alt Text to your Images for Better Search Engine Visibility

Search engines like Google use algorithms to scan and index the content of websites. This includes any text on the site, as well as any images.

When an image doesn’t have any accompanying text, Google’s algorithm has a harder time understanding what the image is about. As a result, the image may not show up in relevant search results. This is where alt text comes in.

Alt-text is a short description of an image that helps Google understand what the image is depicting. Adding alt text to your images can help improve your website’s visibility in search results, as well as make your site more accessible to users with visual impairments.

So if you want your website to be as search-engine-friendly as possible, make sure to add alt text to all of your images.

How to use images for seo
Location-based images can really help for local seo

Use Images to Break Up Long Blocks of Text

Readers tend to skim online content, looking for information that is relevant to them. As a result, long blocks of text can be difficult to read and may cause readers to lose interest.

One way to make online content more user-friendly is to use images to break up the text. Images can help to draw readers’ attention and provide a visual break, making it easier for them to digest the information. In addition, well-chosen images can also help to illustrate key points and make complex concepts easier to understand.

When used thoughtfully, images can be a powerful tool for improving the readability of online content.

Use Images To Highlight Your Services

A picture is worth a thousand words, and this is especially true when it comes to promoting your business. In our fast-paced, digital world, people are bombarded with images and information from all sides, and it can be difficult to stand out from the crowd. However, by using high-quality images to promote your services, you can capture attention and communicate your message more effectively.

Images can highlight the unique features of your business, and they can tell a story that textual information alone cannot convey. Whether you use photos, infographics, or illustrations, make sure that your images are professional and eye-catching.

With the right visuals, you can make a lasting impression and engage customers. Search engines measure engagement. The more useful your pages the better the rankings your business’ website will get.

Mack cement truck
Something as simple as a photo of equipment can really highlight your services.

Reference Other Websites with Images to Improve your own SEO

When it comes to SEO, images can be a powerful tool. By referencing other websites with high-quality images, you can improve your own SEO and visibility.

Here’s how it works: when you reference an image on another website, you’re effectively creating a backlink. Backlinks are an important ranking factor for SEO, and the more backlinks you have, the higher your site will rank in search engine results pages.

In addition, by referencing images from other websites, you’re increasing the chance that those websites will reference your own content. This can result in a significant boost in traffic and visibility for your website. So if you’re looking to improve your SEO, start by referencing other websites with great images.

Make Sure all your Images are Properly Sized and Formatted

It’s important to make sure all the images you use on your website are properly sized and formatted. If they’re too large, they’ll take up too much space and make your website slow to load.

If they’re too small, they’ll look blurry and low-resolution. There are a few things you can do to ensure your images are the right size. First, check the file size of each image.

If it’s larger than 1MB, it’s probably too big. Second, check the dimensions of the image. It should be at least 1200px wide.

Finally, make sure the image is in .JPEG format. This will help reduce the file size without compromising quality.

Also, consider using WEBP instead of JPEG.

By following these simple guidelines, you can ensure that all the images on your website are properly sized and formatted. It is a really important step when optimizing images for SEO.

Use Location Images to Show Up in Search

According to recent studies, nearly 60% of all internet searches are now conducted on mobile devices. And as more and more people turn to their phones and tablets to find the products and services they need, it’s becoming increasingly important for businesses to show up in mobile search results. One way to do this is by using location images.

When customers search for businesses in their area, the images that show up can have a big impact on whether or not they click through to your website or visit your store. And since most customers now expect businesses to have an online presence, appearing in mobile search results is essential for driving traffic to your website and generating leads.

So if you want to make sure your business is easy to find online, start by using location images.

Optimize Image File Names

Image file names are an important part of search engine optimization. By including keywords in your image file names, you can help improve your website’s ranking in search results. In addition, well-named images can make it easier for people to find the images they’re looking for when they’re searching the web.

When choosing a file name for an image, try to be as descriptive as possible. For example, if you have an image of a blue dress, you might want to name the file “blue-dress.jpg.” Avoid using generic terms like “image1.jpg” or “pic.jpg.” Instead, take the time to choose a file name that accurately reflects the content of the image.

Not only will this help improve your website’s SEO, but it will also make it easier for people to find the images they’re looking for.

Page Description and Page Title Matter When Ranking Images

Anyone who has ever searched the internet for an image knows the importance of a good page description and title. When you are looking for an image, the search engines rank the pages according to a variety of factors.

One of the most important factors is the relevance of the page description and title to the image. If the page description and title are relevant, then it is more likely that the image will be ranked high in the search results. This is because the search engine can better understand what the image is about and how it relates to the query.

As a result, it is important to ensure that your page descriptions and titles are relevant and informative if you want your images to rank highly in the search results.


By following these tips, you can start using images to improve your SEO today! And if you need help with any other aspect of SEO, be sure to contact us. We’re always happy to help!

Do you have any questions about using images for SEO? Let us know in the comments below!

If you enjoyed this post, be sure to share it with your friends! And if you want more SEO tips, be sure to subscribe to our blog. We post new articles every week!

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