Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.
Recently, I was commissioned to complete various gas station photography images of the new branding of Tempo gas stations in Southern Manitoba. The goal was to create images that really stood out to the consumer. Colorful, inviting images that represented the feel of the new brand through photography.
I really wanted to make the images of this gas station stand out. I have a competitiveness in my photography. I want to take the best image. I will study other examples and figure out how I can do better. It is just the way I am. To achieve this, I took multiple image during different times of day, over several days.
A lot of architectural photography is just waiting around. Waiting around and more importantly, planning. You want those perfect conditions to really make the property stand out. I feel like these images of this gas station do just that. To some this might just be a gas station, to me it is everything. You set a high goal, you plan and you prepare until you achieve that goal.
Below are a few of the resulting images photographed this summer.
To better understand the significance of authenticity in website and marketing images, we reached out to a diverse group of professionals, including CEOs, founders, marketing experts, and some of our clients we’ve had the pleasure of working with.
The following is a case study about a photography project we completed for Axonify, a global tech company that provides workplaces with frontline training solutions. The client was working with an agency, The Starr Conspiracy, who was spearheading their brand refresh with a specific focus on their website design. Within the website strategy was the requirement for authentic photos to replace the need to utilize stock imagery.
The following is a case study about a photography project we completed for Ontario Creates, an agency of the provincial government focused on economic growth & development via the arts. Our client wanted a catalogue of marketing images that showcase the dynamic & vast landscapes of Ontario, which would in turn promote the province as a versatile place to film or host a variety of projects.
Press releases are a great way for businesses to announce significant news and spread information quickly. They can create awareness, generate leads, and enhance their brand’s reputation. But press releases also have many other advantages that can help your business to succeed and grow.
The following is a case study about a photography project we completed for Yoho Water, a bottled water company that utilizes natural alkaline water from Muskoka, Ontario. Our client wanted to have a set of lifestyle images created to be used for their website, social media and other marketing materials.
The following is a case study about a photography & videography project we completed for Kaneff Golf, an established golf company in Southern Ontario. Our client was in the process of completing a total brand refresh and needed high-quality visual assets that aligned with their newly established brand identity. We were tasked with completing landscape photography, lifestyle photography, drone photography & videography, as well as capturing and putting together a promo video.
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