5 Ways to use Office Photography in your Marketing

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published July 30, 2020

This sleek, new office is perfect for anyone who wants to get work done in style. With plenty of space to spread out and a modern design, it's easy to stay productive in this environment.

If you’re looking for ways to spice up your marketing materials, consider using office photography. Contrary to what you might think, this type of photography can be used in a variety of contexts and still look professional.

Office photography can help show off your company in the best light possible and help attract potential customers. It can also help humanize your brand and make it seem more approachable.

Here are five ways to use office photography in your marketing:

1. Feature office photos on your website.

Adding images of your office to your website can help potential clients and customers get a better sense of who you are and what you do. It can also be a great way to show off your work environment and culture.

2. Use office photos in your email newsletters.

If you send out email newsletters, consider using office photos in them. This can be a great way to introduce new readers to your company and show them what you’re all about.

3. Incorporate office photos into your social media posts.

If you use social media to market your business, consider incorporating office photos into your posts. This can help potential customers get a better sense of what it’s like to work with you and what your company is like.

4. Use office photos in print materials.

If you create print marketing materials, such as brochures or flyers, consider using office photos in them. This can be a great way to catch people’s attention and help them learn more about your company.

5. Display office photos at trade shows and events.

If you participate in trade shows or other events, consider displaying photos of your office at the booth. This can help potential customers learn more about who you are and what you do.

Conclusion

Office photography can be a great way to show off your company culture and work environment. It can also be used in a variety of contexts to help potential customers learn more about who you are and what you do. If you’re looking for ways to spice up your marketing materials, consider using photography.

Sign up For Our Newsletter
Our newsletter is the perfect way to stay up-to-date on all the latest news from our company. You'll be the first to know about new product releases, special events, and exclusive offers. Plus, you'll also receive valuable tips and advice on how to get the most out of your creative endeavors. So don't wait any longer, sign up for our newsletter today!
Please enable JavaScript in your browser to complete this form.
Name

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

After the Photoshoot: How to Choose the Right Website Images

After the Photoshoot: How to Choose the Right Website Images

Images have a significant impact on your visitors and how they perceive your brand. Deciding which image to use is often more complex than just picking the one you find the most attractive. In this blog, we discuss the importance of images for websites and marketing efforts, the impact of images of brand perception, and hear from fellow industry professionals about their criteria for choosing the right website images.

Benefits of Using Images in Client Proposals

Benefits of Using Images in Client Proposals

Images can fundamentally transform the dynamics of a client proposal, enhancing its effectiveness and overall impact. When used strategically, images not only add visual interest and engage the reader’s attention, but they can also complement the text, illustrate key concepts, and succinctly communicate complex information. Understanding why images are beneficial in client proposals is crucial for maximizing the effectiveness of this type of sales initiative.

Key Strategies for Building Consumer Trust in Your Brand

Key Strategies for Building Consumer Trust in Your Brand

When writing various case studies or blog content for our website, a common theme that keeps coming up is the importance of evoking a sense of trust through various marketing efforts. For us at Robert Lowdon Photography, we deliver this for our clients through storytelling in photography. But I wanted to explore more about why building consumer trust is important for companies and how brands achieve this (outside of photography). Once we discuss building consumer trust as a whole, we’ll share how we achieve this through the photography services we provide and share a sampling of photos we believe best visually represent this theme.

Case Study: Industrial Architecture Photography Projects Across the GTA

Case Study: Industrial Architecture Photography Projects Across the GTA

Industrial architecture is a very niche market. It is used for warehouses, factories and manufacturing projects and is often photographed in stages from the beginning of construction to completion. Industrial building photography creates a compelling portfolio of images that architects, builders, and designers can leverage to secure new contracts and showcase their expertise within the industrial sector.