What are the Most Important Marketing Photos for a Business

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published May 31, 2022

Construction Photography: Photos That Build a Business

As a business owner, you have to know that marketing is vitally important. But what are the most important marketing photos for your business?

There are certain photos that every business type should have in their marketing arsenal. Marketing images can be used on your website, in social media posts, and even in print advertising.

 

The Most Important Marketing Photos to Appeal to Your Target Audience

These are just a few of the best marketing images that a business can utilize. Marketing photos for a business include:

A photo of your product or service in action

This could be a photo of someone using your product, or a before-and-after photo of your service. This product image helps potential customers see how your product or service can benefit them.

Also, an online shopping product image is critical for e commerce.

Showing your products in use can make a big impact on your customers.
Sometimes just simple product photos are enough to convey a message to a consumer

 

A photo of your team in action

This could be a photo of your team working together on a project, or simply a photo of your team members smiling and interacting with customers. This type of photo helps potential customers see that your team is friendly and knowledgeable.

A group of young entrepreneurs pose for a group photo in an office
Team photos help show customers that your company is filled with people just like them

 

A photo of your satisfied customers

This could be a photo of someone using your product or service, or simply a photo of someone smiling and giving a thumbs-up. These types of digital marketing images help potential customers see that other people are happy with your product or service.

You can pair these types of photos with a testimonial for the most impact.

Customer smiling in front of storage locker
Photos of customers can be a powerful selling tool

 

A photo of your business location

This could be an exterior shot of your store or an interior shot of your reception area or showroom. It’s best to document as many areas as possible – think of a hotel as an example.

This type of photo helps potential customers see where you are located and what your business looks like on the inside.

Retail store
Dynamic exterior shots can really grab attention

 

A photo of you, the business owner, or the executive team

This could be a headshot or a photo of you interacting with customers or employees. This type of photo helps potential customers see that there is a real person behind the business.

These are just a few of the most important marketing photos for your business. By having these photos in your marketing arsenal, you’ll be able to better market your company with the perfect images to potential customers.

Business owner and lawyer
People like to see who they will be working with ahead of time

 

Create a Shot list

Now that you know what types of photos you need, it’s time to create a shot list. A shot list is simply a list of all the specific photos you need to take.

When creating your shot list, be sure to include the following:

1. The purpose of the photo

2. A description of the photo

3. The ideal location for the photo

4. The props or people needed for the photo

5. Any other important details about the photo

Once you have your list, you’ll be able to better plan and execute your photoshoot. And with a clear plan in place, you’ll be able to get the perfect photos for your companies marketing needs.

 

High-Quality Images Matter

When it comes to marketing photos, it’s important to use high-quality images. This means that the images should be clear, well-lit, and professional-looking. Customers will be able to tell if a photo is low-quality, and this can reflect poorly on your business.

It’s also important to make sure that the photos you use are relevant to your business. For example, if you’re a jewelry store, using a photo of a model wearing one of your rings would be more relevant than a photo of a model wearing a dress.

By using beautiful, relevant photos in your marketing materials, you’ll be able to better connect with potential customers and give them a positive impression of your business.

 

Types of Marketing Photography for Advertising

When it comes to marketing your business, photos are essential. By having relevant photos in your marketing arsenal, you’ll be able to better connect with potential new customers and give them a positive impression of your business.

So don’t skimp on the pictures – make sure you use images that accurately represent your business.

But what exactly is a “marketing campaign image”? And what are the different types of photography that can be used for advertising purposes? Let’s take a closer look:

A marketing image is any photo that is used to promote and market a product or service. This could be an ad in a magazine, a banner on a website, or even a photo in a brochure.

Many different types of photography can be used for marketing campaigns. Some of the most common include:

Product Photography

Product photography is used to showcase a product and is often seen in ads and on websites. Product images should be clear and well-lit and should show the product in use.

Pocket wizard plus iii
Product shots can be as creative as you like. Sometimes you want a little dirt to get your message across.

 

Headshot

Headshots are commonly used in marketing materials, such as business cards and brochures. A good headshot should be professional-looking and should capture your personality.

Corporate headshot of an executive
A headshot is now one of the most commonly requested photographs

 

Location Shots & Architecture

Location shots are architectural photos of a specific location, such as a store or office. These types of photos help potential customers see where you are located and can be used in ads and on websites.

Storage center interior photographer
Store photography has become more important than ever with the advent of search

 

Action shots or In Situ

Action shots are photos that capture people during an activity. These types of photos are used all over the place. Prime examples of these are industrial photography or corporate photography.

Canada post worker unloads truck
Showing employees really resonates potential with clients. It shows that you value them, and your company has values.

 

How Do You Get Images for Your Business?

If you don’t have any original photos of your own, there are a few different ways you can get excellent images for your business. Here are a few options:

Hire a Professional Photographer

This is the best option if you need a lot of marketing photos, or if you need specific types of photos (such as headshots or product shots).

 

Use Stock Photography Websites

Many stock photo websites offer high-quality images for businesses. However, it’s important to note that these images can often be overused, so be sure to choose something unique.

 

Use Social Media

Social media is a great place to post images for your business, but you might also be able to find some relevant images you can use with permission or for a fee.

When it comes to marketing your business through a social network, photos are essential. By having relevant photos in your marketing arsenal, you’ll be able to better connect with potential customers and give them a positive impression of your business. So don’t skimp on the pictures – make sure you use images that accurately represent your business.

 

How To Find Stock Images for your Business

If you’re looking for stock images for your business, there are a few different places you can look.

Where can I find Marketing Photos?

Premium Stock Photography Websites

Many stock photography websites offer high-quality images for businesses. However, it’s important to note that these images can often be overused, so be sure to choose something unique.

Free Stock Photos

There are several websites that offer free stock photos. While the selection may be more limited, you’ll be able to find some low-quality images for your business.

Google Image Search

You can also use search engines to find stock photos for your business. Just be sure to filter the results by “labeled for commercial reuse” to find images that you can use for your business.

Social Media

Social media is a great place to find images for your business. Just be sure to give credit to the original source.

When choosing stock images for your business, it’s important to select photos that are effective and relevant to your brand. Be sure to avoid using generic or overused images, as these can make your business look unprofessional. Instead, opt for unique photos that will help you better connect with potential customers.

Should You Use Stock Photos?

There are a lot of stock photos available online, and you may be tempted to use them in your marketing materials. However, it’s important to remember that potential customers can tell when a photo is a stock photo.

When using visual content in your marketing, it’s always best to use original photos that are specific to your business. This will help you create a more personal connection with potential customers.

If you don’t have any original photos of your own, you can hire a professional photographer to take some for you. This is an investment that will pay off in the long run, as great photos will help you better market your business.

The Bottom Line

When it comes to marketing your business, photos are essential. By having good quality, relevant photos in your marketing arsenal, you’ll be able to better connect with potential customers and give them a positive impression of your business. So don’t skimp on the pictures – make sure you use images that accurately represent your business.

 

 

3 Quick Tips for Taking Better Marketing Photos

If you’re not a professional photographer don’t worry – there are still plenty of ways you can take marketing photos. Here are a few tips to create images to execute a marketing concept:

1. Use good lighting: When taking pictures, try to use a good amount of light whenever possible. This will help your photos look better and less grainy.

2. Get close to your subject: When taking pictures of people or products, be sure to get close. This will help your photos look more intimate and personal.

3. Use props: Props can help add interest to your pictures. Try using simple props that are relevant to your business, such as a coffee mug or a book.

By following these tips, you’ll be able to take better marketing photos – even if you’re not a professional photographer. So don’t be afraid to experiment and see what works best for your business.

Nathan phillips square and toronto city hall
Everything needs marketing even major cities

 

Is a Custom Photo Shoot Worth it?

If you’re considering hiring a professional photographer for a custom photo shoot, there are a few things you need to consider.

First, ask yourself if you really need professional photos. If you only need a few simple shots, it may be more cost-effective to use stock photography or take your own pictures.

However, if you need complex or specific shots, a custom photo shoot may be worth the investment. Professional photographers have the experience and expertise to take visuals that accurately represent your business.

So, if you’re not sure whether a custom photo shoot is right for you, consider your needs and budget. By taking the time to weigh your options, you’ll be able to make the best decision for your business.

 

3 Reasons to Hire a Professional Photographer

If you’re thinking about hiring a professional photographer, there are a few things you need to consider. Here are three reasons why you should hire a professional photographer:

1. Professional photographers have the experience and expertise to take the best photos.

2. Professional photographers can help you capture specific shots that accurately represent your business.

3. Professional photographers can save you time and money in the long run.

When it comes to marketing your business, great visuals are essential. If you’re not a professional photographer, it may be worth your while to hire one. By doing so, you’ll be able to get the best photos for your business – and connect with potential customers in a more professional way.

Industrial photography by photographer robert lowdon
An industrial image of a worker inspecting a part being machined in a factory.

 

Photography Usage Statistics in Online Marketing

When it comes to marketing your business online, visuals are essential. In fact, statistics show that posts with images get more engagement than those without.

On Facebook, for example, posts with images get 53% more likes than those without. And on Twitter, tweets with images get 150% more retweets than those without.

In addition, articles with images get 94% more views than those without. And when it comes to email marketing, messages with images get more clicks and higher conversion rates.

Now, let’s dive deeper:

When people hear information, they’re likely to remember only 10% of that information three days later. “However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” (“Image Optimization Best Practices for Web and Print”) (Brain Rules)

 

“49% of marketers rate visual marketing as Very Important to their marketing strategy, and 22% consider it Important, and 19% say that their strategy is nothing without visual content.” (“50 Visual Content Marketing Statistics You Should Know in 2022”) (Venngage)

 

(Additional source: 50 Visual Content Marketing Statistics You Should Know in 2022 )

 

These statistics accurately depict that if you want to market your business effectively online, you need to use visual communication.

If you’re not using images in your marketing strategy, now is the time to start. By doing so, you’ll be able to connect with potential customers and boost your business.

Visual Content is King

When it comes to marketing your business online, visuals are essential. In fact, statistics show that posts with images get more engagement than those without as we mentioned above.

Now I am going to go further.

Content without visuals is becoming obsolete. Pretty soon it’s not even going to rank in search.

You need to up your visuals – and I am going to make a guess here. Eventually, search technology will be able to tell how relevant an image is – and it is going to be a key ranking factor.

Images are Important for SEO

When it comes to SEO, images are just as important as text. In fact, Google’s algorithm places high importance on visuals when ranking websites.

If you want your site to rank well in search results, be sure to use relevant and good-quality images.

In addition to using images for your website, you can also use them for your blog posts. Whenever you write a new blog post, be sure to include at least one image. This will help your blog post stand out in the search results – and attract more readers.

If you’re not using images on your website or blog, now is the time to start. By doing so, you’ll be able to improve your SEO and attract more visitors to your site.

Toronto images for seo
Location-based photos do wonders for local SEO. Like this image of Toronto for example.

 

What Photos Make the Biggest Impact?

When it comes to marketing your business, not all photos are created equal. In fact, some photos are more effective than others.

If you want your photos to make a big impact, great image quality should be your top priority.

In addition, try to use images that tell a story. The best photos are those that capture a moment or an emotion. They should be able to connect with your audience on a personal level.

When you’re choosing photos for your online content, be sure to keep these things in mind. By using the right visuals, you’ll be able to attract more attention – and boost your business.

 

Use Photography to show the Company Narrative

Your business has a story – and photography can help you tell it. Whether you’re sharing your company’s history or highlighting your products and services, visuals are a great way to engage your audience.

In addition, photography can help humanize your brand. By featuring photos of your employees or customers, you’ll be able to show the people behind your business. This will make your company more relatable – and attract potential customers who share your values.

If you want to use photography for your advertising efforts, start by thinking about the story you want to tell. Then, choose visuals that accurately represent your brand.

You’ll be able to connect with your audience – and boost your bottom line.

Related: How to Use Narrative Photography to Captivate Audiences and Pitch Ideas

 

Can I Take Marketing Photos Myself?

If you’re on a tight budget, you may be tempted to take your own marketing photos. While this is an option, it’s not always the best idea. Unless you’re a professional photographer, it’s unlikely that you have the skills and experience to take great photos.

In addition, taking your own photos with a professional camera can be time-consuming. If you don’t have a lot of time to spare, it may be better to hire a professional photographer. This way, you can focus on running your business – and leave the photography business to someone who knows what they’re doing.

If you’re thinking about taking your own marketing photos, consider your needs and budget first. In most cases, it’s best to hire a professional photographer.

You’ll be able to get the best photos for your business – without breaking the bank.

 

Why is Visual Marketing so Important in 2022?

“As the saying goes, a picture is worth a thousand words.” And in the world of marketing, this couldn’t be truer. In today’s digital age, businesses need to use photos and videos to maximize their marketing efforts.

In addition, visuals are a great way to connect with your audience. People are visual learners and more likely to remember a photo or video than a piece of text.

If you want your message to make an impact, be sure to use visuals.

Finally, good images are important for SEO. Sites with images and videos tend to rank higher in search results than those without. So, if you want your site to attract more visitors, be sure to use the right photos and videos.

By using visuals, you’ll be able to improve your marketing – and boost your bottom line.

If you’re not using images and videos, now is the time to start. By doing so, you’ll be able to stay ahead of the competition – and attract more customers.

Executive planning session
Marketing strategy pictures can be essential for firms where ideas and advice are their products. Example: consulting firms.

 

How Do you Get Started with Visual Marketing?

If you’re not sure how to utilize visual marketing, don’t worry – you’re not alone. Many companies struggle with this aspect of their marketing strategy. But with a little guidance, you can easily incorporate visuals into your campaigns.

To get started, try using images and videos in your social media posts. In addition, create image-based ads for your website or blog. And be sure to use visuals in your email marketing campaigns.

Finally, consider creating a video for your business. Videos are a great way to engage your audience – and promote your deliverables.

If you want to use visual marketing to boost your business, start by incorporating images and videos into your marketing strategy. By doing so, you’ll be able to reach more people – and grow your bottom line.

 

Combine Images with Your Press Releases

One of the most effective ways to use visuals is to combine images with your press releases.

Press releases are a great way to promote your business – but they can often be dry and boring. By adding an image, you’ll be able to make your press release more visually appealing – and more likely to capture your audience’s attention.

In addition, adding images to your press releases can help you rank higher in search results. Since Google and other search engines prioritize images, adding one to your press release can give your ranking a boost.

Finally, visuals can help you tell a story. A well-written press release is important – but an engaging image can make it even better. So, if you want your press release to make an impact, be sure to include an image.

By using visuals in your press releases, you’ll be able to improve your marketing – and boost your inbound links.

If you’re not using images, now is the time to start. You’ll be able to reach more people – and grow your business. (“Can You Use Instagram to Grow Your Business? – Blogging Wizard”)

 

Make Sure you Create a Brand Story

Your brand story or company story is the foundation of your business. It’s what makes you different from your competitors – and it’s what makes people want to do business with you.

Creating a brand story can be a challenge. But it’s worth the effort. By taking the time to craft a compelling brand story, you’ll be able to connect with your audience – and differentiate your company from the competition.

Not sure where to start? Here are some tips to help you create a brand story that will resonate with your audience:

Start with Why

Every company has a reason for existing. And that reason should be at the heart of your brand story. (“Putting your Why at the heart of your brand story”)

Before you start writing, take some time to think about why you do what you do. What’s your mission? What drives you? Once you have a clear understanding of your purpose, you can start crafting your story.

Woodworker industrial photography
Authenticity has become more important than ever before.

 

Be Authentic

People can spot a fake from a mile away. So, when you’re creating your brand story, be sure to stay true to your real-life self.

Don’t try to be someone you’re not – it will only backfire. Instead, focus on being authentic.

Your audience will appreciate it – and they’ll be more likely to do business with your companies as a result.

 

Make it Relatable

No one wants to read a story that they can’t relate to.

When you’re crafting your brand story, be sure to make it relatable.

Use language that your audience will understand – and focus on topics that they care about. By doing so, you’ll be able to connect with your readers – and keep them engaged.

 

Be Consistent

Once you’ve created your brand’s personality, it’s important to be consistent.

Every touchpoint – from your website to your social media posts – should reflect your story. By staying on message, you’ll be able to build a strong relationship with your audience across the world – and solidify your position in the market.

If you’re looking to take your business to the next level, start by crafting a compelling brand story.

 

What Makes a Good Marketing Image?

The main advantage photography provides for marketing is that it is an effective tool to create engagement. It is content that can be highly effective.

A good marketing image should:

  1. Be of high quality
  2. Be attention-grabbing
  3. Communicate the right message
  4. Be well composed
  5. Be relevant to the brand/product
  6. Tell a story
  7. Evoke emotion
  8. Be relevant to the audience

Marketing photo of gas station
Good marketing images showcase your business like nothing else.

 

Why photos are important for your business?

As a business owner, it’s important to use images in your marketing and branding efforts. Here’s why:

People are visual learners

According to research, people process images 60,000 times faster than they do text. This means that using images in your marketing can help you communicate your message more effectively.

Images make your content more shareable

If you want people to share your content, make sure it’s visually appealing. According to data from BuzzSumo, posts with images get more shares than those without.

Hand holding a cookie. © robert lowdon
Images are shareable just like these cookies

Images can help you rank higher in search engines

Search engines like Google use images to help determine the relevance of a website.

If you want your site to rank higher in search results, make sure you’re using engaging images.

Images make your emails more effective

According to data from HubSpot, emails with images get more clicks than those without. So, if you want your emails to be more effective, make sure you include some images.

Images can help increase conversion rates

According to data from Social Media Today, websites with images get 94% more views than those without. And according to data from CXL, websites with images have a 1.5% higher conversion rate than those without.

Images are an important part of any marketing or branding effort. By using images, you can improve your content, increase your search engine rankings, and boost your conversion rates.

Conclusion

As you can see, there are many different types of marketing photos that can be used to promote your business. Which ones you choose will depend on your specific goals and target audience. By following our tips and advice, as well as keeping up with the latest photo trends, you’ll be able to create a portfolio of images that effectively promotes your brand and drives traffic to your website or storefront.

What type of marketing photo is your favorite? Let us know in the comments below.

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