9 Reasons Why Construction Businesses Should Invest in Photography

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Published November 9, 2020

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Around here we believe architecture and construction businesses should have lots of pictures to publicize the work they do. Construction photography should take up much of their websites and social media pages to draw the clientele they need and deserve. Of course, they’re swamped already, though, doing the work that should be photographed.

What these firms need is a professional construction photographer to document their work processes and outcomes. We recommend hiring a photographer before starting their next project, taking photos of the project in progress, and upon completion.

The following are the ten reasons architects and construction contractors should invest in photography by a construction photography professional. After reading these items, we think you’ll find it well worth it.

1. The Power of the Images to Communicate Messages

We thrive on images. They surround us by day and occupy our thoughts. They fill our dreams at night.

In a world where we are inundated with images, it is easy to forget the power that they have to communicate messages. Whether we realize it or not, the images that we see on a daily basis influence our opinions and shape our worldview.

This is especially true when it comes to the images that we see in marketing. Marketers rely on powerful images to tell stories and convey information, and these images can have a profound impact on the way that we relate to a brand.

The next time you flip through a magazine or watch the news, take a moment to consider the messages that the images are conveying. You may be surprised by how much they influence your perception of the world around you.

2. Photography of the Construction Process

Construction projects are always a sight to behold, whether it’s a towering skyscraper or a simple home being built. There’s something captivating about watching progress being made before your very eyes.

And what better way to document this progress than through photography? Construction photography can be both challenging and rewarding. Capturing the chaotic yet methodical nature of construction takes skill and patience, but the results can be stunning.

Construction site photography can also be highly informative, providing a record of the construction process that can be used for reference or marketing purposes.

3. The Business Can Repurpose the Photos

Once businesses have invested in professional photography, they own those photos. So they should use them in multiple places: website, social media, brochures, flyers, newspaper advertising, and more. Some of the best should be framed and hung in their offices.

Over time a high quality portfolio of work will be your best marketing asset.

4. The Same Stock Photos Appear Everywhere

Have you ever noticed that the same stock photos seem to appear everywhere online? From ads to articles, it seems like there’s a small pool of images that get used over and over.

And while some of these photos are certainly eye-catching, they can also start to feel a bit repetitive after a while. So why do we keep seeing the same pictures over and over again? It all comes down to cost and convenience.

Stock photos are typically much cheaper than hiring a professional photographer, and they’re also easy to find and download. As a result, they’ve become the go-to option for many businesses and publishers. While there’s nothing wrong with using stock photos, it’s important to mix things up from time to time to avoid a stale visual appearance. Otherwise, your audience may start to tune out.

5. Great Construction Images Can Strengthen Your Brand

In our digital age, a strong online presence is essential for any business that wants to succeed. And one of the most important elements of a strong online presence is high-quality images.

After all, a picture is worth a thousand words. When it comes to construction, great images can show potential clients what you’re capable of and help you stand out from the competition. They can also help to build trust and credibility.

Potential clients want to see that you’re able to complete projects to a high standard and that you’re using the latest equipment and techniques. With great construction images, you can show them just that. So if you’re looking to strengthen your brand, don’t underestimate the power of a good image.

6. Images Are Great for SEO

It’s no secret that images are a huge part of the internet. Just think about all the pictures you scroll past on social media every day, or the photos you see in ads and articles.

And it’s not just personal web browsing – construction businesses are using images more and more to market their products and services. In fact, research shows that articles with images get more views and engagement than those without.

But did you know that images can also help improve your website’s search engine optimization? That’s right – by adding relevant and keyword-rich images to your website, you can help your site rank higher in search results. And when your site is ranking higher, that means more people are likely to see it.

So if you’re looking for a way to give your SEO a boost, start by adding some images to your site. After all, a picture is worth a thousand words – and in this case, it might just be worth a few extra clicks as well.

Related: How to use Images for SEO

7. Drone Photography is Becoming the Standard in Construction

If you’ve been to a construction site recently, chances are you’ve seen a drone flying overhead. Drone photography is becoming increasingly popular in the construction industry, as it provides a cost-effective way to capture detailed aerial images.

In the past, construction companies would have to hire an aircraft to fly over the site and take photographs. This was not only expensive, but it was also disruptive to the work being done on the ground.

With drone photography, companies can get the same high-quality images without having to disrupt the construction process.

In addition, drones can be equipped with special cameras that allow them to capture images in low-light conditions or from difficult-to-reach angles. As a result, drone photography is quickly becoming the standard in construction.

8. Photography of Finished Construction Projects

It can be extremely gratifying to see the results of your hard work in a photograph. Whether it’s a new building you’ve just completed or a complex renovation project, seeing the finished product in all its glory can be a real effective marketing tool.

And of course, it’s also nice to have some visual documentation of your accomplishments. If you’re thinking about hiring a photographer to take some pictures of your latest construction project, there are a few things you should keep in mind.

First, it’s important to choose a photographer who has experience photographing similar projects. This will ensure that they know how to capture the details that are most important to you.

Second, be sure to discuss your vision for the photos with the photographer in advance. This will help them understand your aesthetic preferences and ensure that they are able to capture the photos you’re hoping for.

Finally, remember that presentation is everything when it comes to photography, so be sure to plan accordingly. With these tips in mind, you’re sure to end up with some beautiful photos of your latest construction project.

 

 

9. Build a Strong Portfolio

A construction portfolio is a great way to showcase your work. It can help you land new clients and jobs, and it can also give you a chance to show off your skills and experience.

When creating a construction portfolio, be sure to include a variety of projects that you have worked on. If possible, try to include both commercial and residential projects.

In addition, be sure to highlight any special skills or experience that you have, such as Green Construction or LEED Certification. By taking the time to create a well-rounded construction portfolio, you will be sure to impress potential clients and employers.

 

 

Construction Images Work Wonders

Construction photography can be a powerful marketing tool. It can help to show potential clients what you’re capable of, and it can give them a sense of the work that goes into each project.

Construction photographs can also be used to promote your business on social media, and they can be a great way to attract new customers. In order to take advantage of construction photography, it’s important to hire a professional photographer who knows how to capture the best images.

A good construction photographer will be able to show off your work in the best light, and they’ll know how to make your construction projects look their absolute best.

Construction photography is an essential part of any construction marketing plan, so if you’re not already using it, now is the time to start.

If you are interested in our professional photography services contact us to learn more about what we can do for your business. We specialize in construction photography including but not limited to the following cities across Canada:

Calgary Hamilton Mississauga Montreal Oakville
Ottawa Toronto Vancouver Winnipeg

 

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