Why You Deserve a Great Corporate Headshot

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published October 30, 2020

A closer headshot style image with the window in the background. © Robert Lowdon

Do you need a new headshot for your company website or LinkedIn profile? You’re not alone.

Many businesses invest in corporate headshots to help their employees look polished and professional. But why are they so important? And what makes a good headshot? Read on to find out.

One of the best ways to leave a positive impression on consumers is to invest in a corporate headshot.

Not only does a high-quality headshot paint a business in a more appealing light, but it also helps the organization appear more professional and trustworthy.

Why is a Corporate Headshot Important?

A good headshot is important for anyone who wants to be taken seriously in their chosen field.

Whether you’re an actor, musician, model, or business professional, first impressions matter, and your headshot is often the first thing that potential clients or employers will see.

A great headshot can help you stand out from the crowd and get the attention you deserve.

It can also be a great way to build your personal brand. In today’s digital world, we are often judged by our online presence, and a strong headshot is an important part of creating a positive image for yourself.

It conveys confidence and competence, and it can help you attract the right kind of attention.

If you’re looking to get ahead in your career, or if you simply want to put your best foot forward, headshot photography is a must.

Investing in photography will pay off in the long run, and it’s an essential part of creating a strong personal brand.

Headshot photographed outdoors with natural background
Some of the best headshots can be taken outside

What Makes a Good Headshot?

Now that we’ve talked about why corporate headshots are so important, let’s talk about what makes a good headshot.

There are a few key elements that go into creating a strong headshot. First and foremost, your headshot should be an accurate representation of how you look in real life.

Your headshot should also be well-lit and properly composed.

It’s important to keep your headshot looking natural, so avoid using too much Photoshop or other filters.

Your headshot should look like you, only the best version of you.

If you’re not sure where to start, consider hiring a professional photographer who is a business headshot specialist.

Headshots can be taken in a studio or on location, but no matter where they’re taken, there are a few key things to keep in mind to ensure you end up with a great photo.

Add a Personal Touch to Your Corporate Headshot Photography

When it comes to headshot photography, many people think that the photos need to be strictly professional and devoid of personality. However, adding a personal touch can make your headshot more memorable and help you stand out from the competition.

Think about the things that make you unique and incorporate them into your headshot.

Maybe you have an interesting hobby or passion that you can incorporate. Or, if you have a signature style, make sure your headshot reflects that.

The important thing is to be true to yourself and let your personality shine through in the photo. After all, people do business with people they know, like, and trust—so the more your image reflects who you are, the more likely it is to resonate with potential clients and customers.

After all, a business is more than just an organization that offers products or services to customers. At the core of every business is a group of people that contributes to the company’s mission.

A business headshot photographed on a roof in downtown toronto. The city can be seen in the background.
If you have access to your buildings rooftop, use it!

Get the Right Lighting

Good lighting is one of the most important aspects of any photo, but it’s especially important for headshots. The last thing you want is for it to be too dark or too bright.

If you’re taking your headshot in a studio, make sure to ask about the lighting setup before you start shooting. If you’re on location, take a look around and see what kind of lighting is available. Natural light is always best, so if there’s a window nearby, make use of it.

You can also use a reflector to bounce light back into your face and create a more flattering effect. Just be careful not to use a reflector that’s too bright, as this can wash out your features.

Choose the Right Angle

The angle at which you take your headshot can make a big difference in how you look in the photo.

For the most flattering effect, have the photographer take the photo from slightly above your eye level. This will make your features appear more defined and give you a more commanding presence.

Don’t be afraid to experiment with different angles until you find one that you’re happy with. And if you’re using a camera on a selfie stick, hold the camera slightly above your head to create a more flattering angle.

Get the Right Background

The background of your headshot is also important. A busy or cluttered background can be distracting and take away from the impact of your photo. Instead, choose a simple background that won’t compete with your image.

A plain wall or a simple piece of fabric is usually a good choice. If you’re on location, look for an area that has a simple backdrop. And if you’re using a studio, make sure to ask about the background options offered.

The important thing is to make sure the background complements your profile and doesn’t take away from it.

Taking a great image doesn’t have to be complicated. Just follow these simple tips and you’ll end up with a photo that you’re proud to use on your website, business cards, and other marketing materials.

Related: How to Create a Linkedin Headshot

Business headshot
Backgrounds should be complimentary.

Make a Lasting First Impression with Your Professional Headshot

Your professional headshot is often the first thing potential clients and employers see, so it’s important to make a good impression. A well-executed photograph can show that you’re serious about your career and ready to put your best foot forward. It can also convey confidence, which is always a valuable quality in the business world.

Whether you’re just starting out or you’re looking to make a change, a great headshot can give you the boost you need to stand out from the competition.

If you’re not sure where to start, here are a few tips:

Find a photographer who specializes in corporate headshot photography

Do your research and look for a photographer who has a lot of experience. They’ll be able to help you capture the right look for your photo.

Be sure to communicate what you’re looking for in your headshot

When you meet with your photographer, be sure to communicate what you’re looking for. Ask:

Do you want a more serious look or a more approachable one?

Do you have a specific image in mind?

By sharing your vision with your photo professional, you’ll be able to get the results you want.

Wear clothes that make you feel confident

You should feel confident and comfortable in the clothes you wear for your headshot. Choose an outfit that makes you feel good and that you would feel comfortable wearing to a job interview or meeting. Avoid anything too revealing or too casual.

Feeling confident in what you wear will improve your body language in your photo. Psychologically, we display behaviors that are associated with how we dress.

Prepare ahead of time

Before your headshot session, take some time to prepare. Make sure your hair is styled the way you want it and that your clothes are wrinkle-free. It can also be helpful to practice your expressions in the mirror so you know what looks best on camera.

Relax and be yourself

One of the most important things to remember is to relax and be yourself. The more natural you look, the better. So take a deep breath and let your personality shine through.

See More Headshot Examples here: Get a Corporate Headshot in Toronto

Corporate headshot of female business owner
Be as creative as you want.

Professional Headshots Build a Connection with Your Customer

Your headshot is one of the first things potential clients will see when they visit your website, so it’s important to make a good impression. If well-executed it can show that you’re approachable and ready to build a rapport with your customers.

Think about it – when you meet someone for the first time, you form an opinion of them based on their appearance. The same is true for your professional profile. The photos can make you appear more trustworthy and likable. A bad photo can do the opposite.

Executive Headshots Tell the Story of Your Team and Expertise

Your goal with an executive headshot is to show potential clients that you and your team are the experts they can rely on. A well-executed image will help build trust and confidence in your abilities.

That’s why it’s so important to have high-quality, professional headshots that accurately represent your team and their expertise.

What is the Difference between Corporate and Business Headshots?

A business headshot is a photo of you in your work attire, taken in a studio setting or on location. The focus of the photo is on your face and shoulders, and the background is usually simple so that it doesn’t distract from the subject.

A corporate headshot is similar to a business headshot, but it’s typically taken in a more formal setting, such as an office or boardroom. The focus of the photo is still on your face and shoulders, but the background is usually busy so it conveys a sense of power and prestige.

Ultimately, the goal of both types of shots is to capture a professional image that represents you and your business in the best light possible.

They both are really just the same thing, and we will reference both in this article.

What Is The Difference Between Business Portraits and Headshots?

A business portrait is a photo of you in your work attire, taken in a studio or on location. The focus of the photo is on your face and shoulders, and the background is usually simple so that it doesn’t distract from the subject.

A headshot is similar to a business portrait, but it’s typically taken in a more close-up fashion so that it focuses primarily on your face. The background is usually less important in a headshot, and it can be either simple or busy.

All headshots are business portraits but not every business portrait is a headshot.

Ultimately, the goal of both types of photos is to capture a professional image that represents you and your business in the best light possible.

Corporate headshots on white background
White backgrounds can be good for seamless web pages.

What are the Different Types of Headshots?

There are a few different types, each with its own purpose. Here are some of the most common:

Corporate Headshots

These are taken in a formal setting, such as an office or boardroom, and they convey a sense of power and prestige. The focus is on your face and shoulders, and the background is usually busy.

Business Headshots

These are taken in a studio or on location, and the focus is on your face and shoulders. The background is usually simple so that it doesn’t distract from the subject.

Executive Headshots

These are similar to corporate shots, but they’re typically taken in a more close-up fashion so that they focus primarily on your face. The background is usually less important in an executive headshot, and it can be either simple or busy.

Actor Headshots

These are taken to help you get cast in roles, and they typically show a range of emotions so that casting directors can see what you’re capable of.

Modeling Headshots

These are taken to help you get modeling gigs. In the final image, they usually show you in a variety of different outfits and poses.

No matter what type of photos you’re looking for, it’s important to make sure that you find a photographer who specializes in that particular genre. That way, you can be sure that you’ll get the results you’re looking for.

They Improve your Business’s Image

A headshot photo can improve a business’s image in several ways.

First, it helps people to put a face to the name of the business. This can be especially important for small businesses, where the owner is also the primary contact person.

Second, the shots convey a sense of professionalism and expertise. When potential customers see that you have a professional image, they’ll be more likely to trust your business and its services.

Third, they can make your business look more approachable and relatable. When people see a real person behind the business, they’re more likely to want to work with you.

Overall, a business headshot photo can be a great asset for any business. It helps you to connect with potential customers and conveys a sense of professionalism that can set your business apart from the competition.

Related: How to Plan a Photo Shoot

Why You Need Business Headshots

In today’s digital age, it’s not uncommon for a consumer to visit multiple company websites before making a purchasing decision.

That first impression that you provide to that consumer is important, and you want to make sure it’s a good one. Having a strong about section on your website is vital. And, you want that section filled with images of the professional individuals who make up your company.

Having shots of your employees on your website shows that you’re a company that is filled with highly talented professionals. Importantly, it shows that the company is proud of its team.

It also helps to humanize your company and make it seem more approachable. If someone is looking at a page full of headshots, they’re more likely to feel like they can connect with the people behind the business, which is always a good thing.

Finally, they can also help you to attract and retain top talent. To attract the best employees, you need to show them that you’re a company that invests in its team and cares about its image.

And once you have the best employees, you want to keep them around. After all, a high employee retention rate just makes life easier.

Having high-quality headshots is one way to show your team that you value them and are proud to have them as part of your company.

Headshot of doctor outside
When in doubt go outside

Where to get a Corporate Headshot for Your Business

If you’re convinced that your business needs a corporate headshot, the next step is to get them. The good news is that this doesn’t have to be a difficult or expensive process.

There are a few different ways you can go about getting a corporate headshot for each of your employees, and the best option for you will depend on your budget and your needs.

Hire a Photographer

One option is to hire a professional headshot photographer to come to your office and take headshots of your employees. This can be a good option if you have the budget for it and you want to make sure that everyone’s portrait is consistent.

Ask a Friend

Another option is to use enlist the help of a friend. Better if they might be a budding portrait photographer and be able to help you out. Portrait photographers almost always have the skills necessary to pull off a fantastic headshot.

Take Your Own Headshot

Finally, you could also just have your employees take their own photos. If you have a good quality camera and some basic photography skills, this can be a perfectly acceptable option. Taking photos of yourself is no easy task though.

Oakville industrial photographer
Build rapport with your company and consumer

Tips for Taking Your Own Business Headshot

Here are a few tips to keep in mind if you decide to take your own business headshot or profile picture:

Use a tripod

If you don’t have someone to help you take the photo, make sure to use a tripod so that your camera is stable and won’t move when you press the shutter button.

Set the self-timer

If you’re using a tripod, you can set the self-timer so that you have time to get into position before the photo is taken. This can be a bit frustrating. Consider setting a burst of photos of you can. This way you can keep moving around as the camera takes multiple shots.

Use a Solid Colored Wall or Backdrop

For the best results, try to use a solid-colored wall or backdrop. This will help to make sure that the focus is on your face and not on what’s behind you. Aim for a white background for a bright shot. Or a black background for a moody image.

Don’t Use Flash

Unless you’re an experienced photographer, it’s best to avoid using flash. Flash can often create harsh shadows and makes it difficult to get a natural-looking shot.

You can consider using artificial light or multiple artificial lights, but honestly, you’ll have a much easier time by just going outside. Avoid direct sunlight, instead, try to go out on a cloudy day – the results will be much more flattering.

Cloudy days produce nice diffused lighting that is flattering.

Use the Right Camera Lens

If you’re using a DSLR camera, make sure to use the right lens for the job. You’ll want to use a lens with a focal length of 50mm or higher.

Get Close to the Camera

When you’re taking your headshot photo, make sure to get close to the camera. This will help to fill the frame and make sure that your face is the main focus of the photo.

Don’t use a wide-angle lens and get close though as it won’t be flattering.

Pick the right Camera Settings

Make sure to use the right settings. For business headshots, you’ll want to use a fairly high aperture so that your face is in focus and the background is blurred. A good starting point is an aperture of f/5.6.

You’ll also want to make sure that your shutter speed is fast enough to avoid any camera shake. A good rule of thumb is to use a shutter speed that’s at least 1/125th of a second.

Keep Your Chin Up

When you’re taking the photo, try to keep your chin up. This will help to avoid a double chin and make sure that your face is visible.

Don’t go too far and maintain eye contact with the camera. Your chin should be “out” and your head in a neutral position. Perspective makes a big difference in portraits.

Relax and have fun

Finally, just relax and have fun with it! The more relaxed you are and less self-conscious, the better your photo will turn out. Try to have a genuine smile and a relaxed facial expression. You might not want to wear glasses to avoid reflections.

Makeup & Hair

For the ladies (or gents), make sure that your makeup and hair are done well. This doesn’t mean you need to go overboard, but make sure that you look polished and well put together.

Go Easy on the Photo Editing

Even if you’re not a professional photographer, there’s no need to go overboard with the photo editing. A little bit of light tweaking here and it is fine, but don’t try to drastically change the way you look in your picture.

Your headshot should accurately reflect what you look like. Employees and customers should be able to recognize you when they meet you in person.

Related: The Best Photo Editing Software Right Now

No matter which route you choose, the important thing is that you end up with high-quality headshot photography that accurately represents your team and your company. Even if it is just for social media profile photos, you want the perfect shot and to look your best.


If your business is looking to take its image to the next level, be sure to consider investing in a set of corporate headshots. With the help of a photographer, you can have stunning photos that will leave a lasting impression on your target audience.

If you need a Toronto headshot photographer we can help! Please use the contact form at the top of the page to get in touch.

See More Headshot Examples here: Professional Headshots Toronto

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