How Companies Are Using Photography Services to Improve Their Business

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published December 30, 2021

Warehouse worker moves pallet

As a forward-thinking enterprise, you don’t need to be convinced about the power of photography services. You are well aware that humans have always been visual creatures, and over the past 20 years, the rise in technology has further expanded the visual consumption demands of people. Today, people spend on average 145 minutes per day on social media. That’s a 61 percent increase in time spent since 2012.

The sharp increase in social media consumption is a microcosm of the explosion of photo and video production by large-scale businesses, corporations, and ad agencies. Individuals and businesses have more access to technology and creators than ever before. This has led to an increase in content creation through a variety of mediums like websites and social platforms. It’s no surprise to you that when photography services are leveraged in inventive and creative ways, you see direct improvements in your business. From an increase in the number of top-of-funnel leads generated to the amount of positive touchpoints you create across your digital presence, photography services are elevating businesses above their competitors.

But the question remains, how are companies actually using photography services to deliver these types of results?

Photography services used to promote construction business

Companies are choosing to combine new technology and diversity in their images.

Using Photography Services The Right Way

While large-sized companies and corporations hold healthy marketing budgets for investments like commercial photography services, extra TLC is needed for success. For visuals to be effective, they must be captured, stylized, and shared correctly. At Robert Lowdon Photography, Robert and staff work hand-in-hand with clients to provide the right type of visuals and impart wisdom on how to best utilize them. Our studio’s deep knowledge of visual storytelling and up-to-date insights surrounding market trends enable us to be leaders for businesses across all industries through experience.

What sets Robert apart from other professional photographers is the personalized relationships he builds with clients. Bringing a vision to life, adding depth to a company, and showcasing an original story isn’t accomplished without developing a positive rapport with clients. In doing so, Robert is able to learn and grow through every session with his clients, which allows them to fully trust his expertise and recommendations that allow the creative process to drive results, as well as further defining the brand’s creative image.

Here are some ways large-scale companies, corporations, and ad agencies are using professional photography services today:

Human-Focused Photography

Photography can be used in a variety of ways to help land more business. In today’s market, consumers of almost any industry, regardless of product or service respond well to human-focused photography. People want to know the people they are buying from. They want to see themselves using the product or service. They want to buy based on an emotional connection.

This has led to an emphasis being put on using a business’s own personnel or hiring external actors to help serve as the centerpiece to a photoshoot. People buy with intent, and that motivation is often jumpstarted with human-focused photography.

Delivering a Narrative Through a Photo

Enterprises today are working closely with professional photographers to use the photography assets to tell a story, not just showcase imagery. It is in our DNA to gravitate to and respond to stories. Individuals don’t get sucked into a TV show or novel just for the sake of staring at a screen or flipping through pages. A good story is what captures and holds attention. The goal is to capture and highlight assets that create a clearly defined narrative surrounding a business’s product, service, or organization.

When businesses are able to showcase a story that is understandable and/or relatable, they experience positive results from their target audience — whether that be in the form of more sales, improved reputation, or other metrics/attributes.

Digital Placement First, But Print Isn’t Dead

It’s no secret that society today is digital-first. It has been that way for at least the past decade. Large-scale businesses, corporations, and ad agencies are putting their focus on digital avenues, but not all online mediums are created equal, or return the same degree of results. Currently, many enterprises are using photography services to help drive paid social media campaigns through platforms like Facebook and Instagram.

There is also a movement to leverage photography assets to change the look and feel of a business’s website. Many forward-thinking clients are wanting to move to a more minimalistic design that is heavy on imagery, low on words. This philosophy checks out with today’s consumers which prefer to take in information passively (looking at imagery/video), rather than actively (reading). Through this switch, businesses are seeing increased retention rates and greater site engagement when adopting a photo-based design.

Lastly, print isn’t (totally) dead. While most large-scale businesses are opting to use photography services to bolster their digital marketing efforts, there are still many clients that would benefit from print-intended assets. There is still a place for print photography services, and they can still lend themselves to excellent ROIs. Photography meant for print use is often only for single campaigns, not long-term holistic marketing. Yet, depending on the industry and target audience, photo creations that can be seen in magazines, window ads, billboards, and other physical media still hold value, and are an investment many companies and corporations make for special projects.

Warehouse worker moves stock around

Need Professional Photography Services in Toronto?

If you’re in need of professional photography resources, contact us today. As a business owner, Robert understands how important it is to market successfully. High-quality photography is now an essential part of any business plan. With specialization in a variety of photography areas and having worked with hundreds of businesses and entrepreneurs over his career, Robert is able to take your brand to the next level.

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