Elements of a Great Business Photoshoot: How to Make Your Company Look Good

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published September 1, 2022

business photoshoot

If you’re looking to update your business photos, you’re in the right place. In this blog post, we will discuss the elements of a great business photoshoot. By following these simple tips, you can make your company look good and help promote your brand.

So what types of photos do you need? Here is what we recommend:

Our Best Business Photoshoot Ideas

In our experience as a professional photography company, we have found that most businesses benefit from the following types of shots below.

Architectural Photography of your Location

If you have a business location, it’s important to get some good shots of the exterior and interior of the building. Architecture photos can be used on your website or in marketing materials.

Lifestyle Images of Staff

People are always the best subjects for photos. Show off your great team with some lifestyle shots of them working hard and being creative. You can also create group shots.

These types of photos help to humanize your business and show potential customers what it’s like to work with you.

Related: Why Lifestyle Photography is Important for Marketers

Headshots of Leadership Team

It’s important to have photos of your corporate team for your website and marketing materials. These headshots should be high-quality and demonstrate that you employ highly skilled business professionals.

Consider using business portraits instead of just a standard professional headshot. Portraits are more zoomed-out photographs that are more than just head and shoulder shots. If you want to take your corporate photography to the next level try this.

Photographs of your Service or Product in Use

If you offer a service, it’s important to show potential customers what that service looks like. And if you sell products, people want to see them in use. These types of photos help customers understand what you offer and how it can benefit them.

Testimonial Images of Your Customers

Hearing from your satisfied customers is always a great way to build trust with potential customers. You can feature testimonials on your website or in marketing materials, and including a photo of the customer adds an extra level of credibility.

Images of Equipment, Technology, or Competitive Advantages

If your business has any unique equipment or technology, it’s worth highlighting that in photos. This can show potential customers that you have the latest and greatest products or services. And if you have any competitive advantages, such as extensive experience, those can be featured as well.

A business headshot with a natural background
Headshots don’t have to be boring anymore

Preparing for a Business Photoshoot

Now that you know what types of photos you need, it’s time to start planning your business photoshoot. Here are a few things to keep in mind:

Preparation

Preparation is key to a successful photo shoot. Make sure you have a firm idea of what types of photos you want before the shoot. This will help you communicate your vision to the photographer and get the results you’re looking for.

It’s also important to think about who will be in the photos. If you’re featuring staff or customers, make sure to get their permission beforehand. And if you’re shooting at your business location, be sure to tidy up and remove any clutter.

Make sure staff is dressed appropriately. Wear clothes free of logos or busy patterns. A white dress shirt or a few different jackets with solid colors can go a long way.

Finally, be sure to have model release forms on hand for the photo session. Each person in a photo should sign one.

Location

The location of your business photoshoot is important. I recommend shooting at your business location, or office. If you want the focus to be on your business, authenticity can be very valuable.

The Shoot

Once you’ve planned and prepared for your business photo shoot, it’s time to actually take the photos.

This is where the photographer will work their magic. They will capture a variety of shots, both posed and candid. And they will make sure to get a mix of close-ups and wide shots.

Post-Production

After the business photoshoot, the photographer will edit the photos to make sure they look their best. This process can involve cropping, color correction, and retouching.

Once the photos are edited, they will be ready to use on your website or in marketing materials.

Image of employee handling package
Great photos can build authentic connections with your customers

It is Important to Use Professional Photos

Investing in a business photoshoot is important. Professional photos will make your business look more credible and trustworthy. They will also help you stand out from your competitors.

So if you’re looking to improve your company website or marketing materials, I would recommend hiring a professional photographer with all the equipment to make your shoot a success.

The right business photographer will work to make sure your goals are met. More importantly, they will be able to provide you with photographs that you will be happy with for years to come.

Image of worker opening box
Lifestyle images of workers create authenticity

Plan your Photoshoot for Multiple Uses

Businesses need to market in multiple ways to be successful. So it only makes sense that you should plan your shoot to create images for multiple uses. From our experience as photographers here is what we recommend.

Corporate Website

You’ll need a variety of images for your website, from business photos to editorials. And you’ll want to make sure the photos are high-quality and consistent with your brand.

Printed Materials

In addition to using photos on your website, you’ll also want to use them in marketing materials such as brochures and flyers.

Advertising

If you’re running any online or offline advertising campaigns, you’ll need photos to use in the ads.

Recruitment

If you’re looking to attract top talent, business photos can be a great way to do that. By featuring your business in a positive light, you’ll be more likely to attract high-quality candidates.

Presentations

If you’re giving a presentation to potential investors or potential clients, business photos can help make your presentation more professional and polished.

Social Media

In today’s social media-driven world, it’s important to use high-quality photos on all your platforms. This will help you attract more followers and get more engagement.

Conclusion

A business photo shoot is an important investment for any business. Professional photos will make your business look more credible and trustworthy, and they can be used in a variety of marketing materials.

Planning your shoot to create images for multiple uses will help you get the most out of your investment. And it might not be as complicated as you might think.

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