When Should You Hire a Commercial Photographer

Written by Robert Lowdon

Robert Lowdon is an internationally published commercial photographer based out of Toronto, Canada. He spends his time photographing architecture and industrial projects for the most part.

Published December 4, 2013

industrial photography of a factory worker

If you’re a business owner, you know that marketing is key to your success. And if you’re looking for ways to improve your marketing strategy, one option worth considering is hiring a commercial photographer. Commercial photographers can help you create beautiful, high-quality images for use in your marketing materials, website, and social media accounts.

But what makes commercial photography so valuable?

And, why should anyone hire a Commercial Photographer? There are many reasons and here are but a few.

Commercial Photography Increases Customer Engagement

Great photographs grab a viewer’s attention. In a world where we are inundated constantly with numerous messages, having the ability to cut through the congestion is a very strong asset. 

Did you know that commercial photography can help increase customer engagement? In fact, a recent study showed that customers are more likely to interact with brands that have high-quality visuals.

Since the advent of Twitter’s photo capabilities, marketers have seen as much as a 400% increase in click-through rates as text alone.

As a business owner, it’s important to find ways to connect with your customers and create an engaging experience. By using commercial photography in your marketing efforts, you can achieve this goal and see better results. Keep in mind that not all photos are created equal – make sure you work with a professional photographer who knows how to capture the essence of your brand and produce stunning visuals. With the power of commercial photography at your disposal, you can take your business to the next level!

An Experienced Commercial Photographer Makes a Difference

When it comes to commercial photography, hiring an experienced photographer makes all the difference. They bring a level of expertise and professionalism that you just can’t get from an amateur. And, when it comes to getting the perfect shot, they know all the tricks. For example, they know how to use lighting to make products look their best. they also know how to angle the camera to flatter their subjects. As a result, you’ll always get beautiful, high-quality photos when you work with an experienced photographer. So, if you’re looking for the best possible results, be sure to hire a pro.

Why do we hire people to do anything in the first place? Well, generally the thought is we want someone who will do the job better and above our own expertise. Otherwise, why hire them. When you hire a professional in any field you are getting someone with years of experience. Professionals have basically done it all and seen everything. So when difficulties arise, whatever they may be. They know how to handle them and get the job done. The old adage applies here: A Professional Attitude Leads to Professional Results.

Top Quality Imagery

Not everyone can deliver the same level of images as a professional. The average amateur photographer spends about two hours per week on photography-related activities, while professionals spend 40!

An expert wants to create images that they are proud of. Whether it be food photography or product photography, a professional photographer is committed to the art form of photography.

Commercial Photographers Offer Creative Input

One of the greatest aspects of working with a pro is the creative process. Both the client and the photographer work together and produce great works that always exceeds expectation. Working collaboratively with clients, produces better results that both the photographer and client are happy with.

Related: What is the Difference Between Commercial and Advertising Photography

Quality Driven Results

When you are working with a person who is busy creating their life’s work, they want every photograph they take to be they’re absolute best. Professionals are working to advance their careers, whereas amateurs are often filling time or trying to make an extra buck.

When should you hire a commercial photographer
Don’t gamble with the quality of your images, hire a commercial photographer

Client Relationship

Professionals build client relationships. Generally a professional looks at building client relationships as building friendships. We want our client relationships to last forever, not for just a one-time sale. We are in this for the long haul.

Need help planning your photoshoot?

On-Time Delivery

Professionals make deadlines and adhere to them. I often seek to over-deliver. It is a principle our business fiercely adheres to.

Photo editing should be of high quality and efficient. Images must be delivered on time and every time.

A professional always look to exceed expectations. After all, people talk and our reputations bring us more business. This is just another reason to hire a professional photographer.

Professional Attitude

Returning phone calls, emails, and proper attire for example are just par for the course with any professional in any field. The way one acts shows a lot of how they conduct business. We need to be optimistic and always open to the next greatest thing. An attitude where everything is terrible and requires some extra effort does no one any good.

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Opportunity Cost

Anyone who runs a business or has worked closely with someone who does, they are strongly aware of opportunity costs. Opportunity cost dictates that anything we fill our time with prevents us from doing other tasks which generate income.

Take for example your company’s social media content. If it takes you or your staff several hours to photograph something, process it and post that image that time could be spent on other things.

It could be costing you thousands of dollars. If you are an award-winning real estate agent, I imagine your time is much better spent selling houses.

So When is the Right Time to Hire a Commercial Photographer?

The answer, of course, depends on your specific needs. However, if you’re looking for quality photos that will help promote your business and reach new customers, it’s best to invest in professional photography services as soon as possible. By working with a skilled commercial photographer, you can ensure that your images will be high-quality and accurately reflect your brand. Need help finding the perfect photographer for your business? Check out our recommendations!

Have you had trouble finding a photographer? Robert Lowdon is one of the top photographers in Toronto. He understands business and can create a visual plan to effectively market your business. If there are any questions you have please let us know.

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